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2021-04-03 11:39:31
30-Day Money-Back Guarantee
Business Sales Digital Marketing

A Complete Apple Search Ads Course

Learn everything you need to know about Apple Search Ads. No prior Apple Search Ads experience needed
Rating: 3.5 out of 53.5 (44 ratings)
371 students
Created by Mukul Verma
Last updated 3/2019
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • What is Apple Search Ads
  • User Acquisition
  • How To Get More Installs
  • Apple App Store
  • how to set on a basic campaign on Apple Search Ads
  • how to set on a advance campaign on Apple Search Ads
  • Difference between basic and advance campaigns
  • What Apple Search Ads look like
  • What is Exact Match
  • What is Broad Match
  • What is Search Matches
  • What is TTP (Tap Through Rate)
  • What is CPT (Cost Per Tap)
  • What Apple wants in Apple Search Ads
  • How to review basic reports
  • How to review advance reports
  • Keywords in Apple Search Ads
  • Negative Keywords in Apple Search Ads
  • How market price works

Requirements

  • Apple Developer Account

Description

Want to learn how to get into Apple Search Ads?  This course was filed in 2019, many of the concepts still apply, however releasing at a reduced price since contents older.

This course is designed for someone who has never used Apple Search Ads before or wants to build their fundamentals and learn some helpful tips.

I believe that the small details sometimes make the big difference, I tried to make this course no fluff and very content oriented.   The lectures are short and to the point.   

You will Learn:

- Why you should be on Apple Search Ads for requiring Users

- How to get better quality users at a cheaper price

- Step by Step how to set up Apple Search Ads Basic

- Step by Step how to set up Apple Search Ads Advance

- What is the meaning of terms used in Apple Search Ads

- How to set up a campaign

- How to set up Ad Groups

- How to create and understand reports and optimize four campaign.

- Experience tricks in using Apple Search Ads

- Advance Apple Search Ads techniques

Go through the course once, then use it as a reference guide for terms and advance tactics

Some other things you will learn in this course

- What is exact match

- what is broad match

- what is search matches

- what is Tap-Through Rate

- what is Cost Per Tap

- What type of keywords to target

- Why taps matter

- How Apple Search Ads works with Demogrpahics

- How Apple Search Ads works with relevance

- The impact of Apple Search Ads on ASO

- What factors Apple looks at when setting price for CPA

- How you should handle your budget

- How to invite users

- How to upload 1,000 keywords at a single time

- What plugin to use to help

- How market price is set in User Acquisition.


This course is designed for:

- Someone who is new to Apple Search Ads.

- Someone who has used other paid User Acquisition (like Facebook and Google) and looking for acquiring cheaper users.

- Someone with experience, however wants to optimize Apple Search Ads better

- Someone looking for new users to there Apple App Store App

- This is NOT for someone who has lots of experience with Apple Search Ads and is a expert at using it.   They may learn a thing or 2 from my experience.


Why Did I Make This Course?

I notice there was no Apple Search Ads course on the market so I decided to create one.   I am not a course creator (creating this course was fun), I am a experiences app business entrepreneur.    Therefore you will get some great hands on experience.  Love the course, rate is 5 stars, dont like something, do message me, thank you.

Who am I?

My experience, since starting making apps in 2012, includes the creation of over 600 games which have brought in over 7 million organic installs. I have also successfully sold apps. This has all lead to running a very successful 6 figure app business.

I like to learn from people who are experienced.  So I would do the same.  I still have a long ways to go and have a lot to learn, I am always learning.

Thank you for your interest, I look forward to connecting with you in the course and excited to see what you can do with Apple Search Ads.

Cheers,

Mukul


Who this course is for:

  • Student interested in user acquisition for the apple app store
  • User acquisition for mobile apps

Course content

6 sections • 36 lectures • 1h 24m total length

  • Preview05:01
  • Preview02:40
  • Preview02:38
  • Preview01:59
  • How Search Ads Appear
    02:00
  • Section 1 Quiz
    4 questions

  • Apple Search Ads Explained Introduction
    00:50
  • What is Exact Match
    02:18
  • What is Broad Match
    01:35
  • What is Search Matches
    01:08
  • What is TTR (Tap-Through Rate)
    02:08
  • What is CPT (Cost Per Tap)
    01:31
  • Demographics
    01:17
  • Preview01:12
  • App Store Optimization (ASO)
    01:54
  • Using Your Meta Data
    01:13
  • Section 2 Quiz
    4 questions
  • Preview00:37

  • Preview00:38
  • Apple Search Ads Basic
    06:57
  • Apple Search Ads Advance
    13:04
  • Apple Search Ads Advance - Create Ad Groups
    05:28
  • Apple Search Ads Basic Reports
    01:03
  • Apple Search Ads Advance Reports
    04:44
  • Apple Search Ads Reports - Terms Defined
    03:22
  • Apple Search Ads Walkthrough Conclusion
    00:40
  • Section 3 Quiz
    2 questions

  • All About Data
    03:21
  • Go Big
    01:45
  • Highest Bidder Does Not Win
    01:37
  • Impact on Ranking
    01:33
  • Watch Your Budget
    01:11
  • Section 4 Quiz
    2 questions

  • Invite Users
    00:55
  • Mass Upload Keywords
    02:19
  • Name Drop
    01:24
  • Plugin
    00:39
  • Setting Market Price
    01:24
  • Section 5 Quiz
    2 questions

  • Closing Video & Bonus
    01:44
  • One on One Consulting
    01:00

Instructor

Mukul Verma
Always Learn From Real Experience
Mukul Verma
  • 3.7 Instructor Rating
  • 78 Reviews
  • 554 Students
  • 3 Courses

I have 15 years experience being a successful entrepreneur, almost 7 years in the mobile app business creating and launching hundreds of mobile app creatings over a million dollars in profit, 7 million installs and some very sales for apps.   

Joined Udemy since I noticed no one has done a Apple Search Ads course and enjoyed creating the course and hope it helps others grow there business.

Now offering consulting thanks to feedback from students.  Lets talk.

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