How to Create A Fashion Brand & Be a Fashion Industry Expert
What you'll learn
- Break Into the Fashion Business: Sourcing, Development, Buyers, Wholesaling, Retail
- 3 Ways to Create Fashion & Apparel: Private Label, Blanks, Cut & Sew, Manufacturing
- T-shirts & Blanks: Scope of Work 101
- Trends and Trend Resources
- Events, Tradeshows & Wholesaling: How to Prepare and Showcase To Get Noticed
- Bonus: Sales Scripts & Tips for Creators - How to Sell Like Crazy, Even While You Sleep
Fashion inspires people to LIVE their BEST LIFE. A form of self-expression without words, fashion communicates your personality, state of life and mind. Fashion is a multi-billion dollar industry that relies on the creative vision of those who work in the industry. From the glamour of Fashion Week to retail like Bloomingdales, the art of building a brand name, and the grind behind the scenes of production to sourcing, the business of fashion is multi-faceted and a large part of our culture.
It is an enormous business with room for so much talent. It may be complicated. This can stop you from pursuing your dream. With 20 years of experience inside the fashion industry, working for magazines and brand building, these tools are to be passed down so you can achieve.
Anyone can have an apparel line whether you are a designer, chef or yogi, or small business owner. My job is to inspire you to find what you love to do inside the industry and embrace your greatness.
You will walk away with fashion fundamentals:
You have an idea to create clothing? Now what? There are 3 ways anyone can create --- in 90 days
** Color Trends of the Future + Gender Neutral Shades **
Resources, Vendors + Supplies
Manufacturing, Private Label, T-Shirts / Activewear "Basic Blank" Apparel
Tricks and insights
Business of Markets: Go inside MAGIC, Coterie, LA Market, Fashion Week Miami to NY...
The Power of Publicity
How to be a Fashion Industry "Warrior" and make impact
10 Ways to Build A "More" Sustainable Brand
BONUS PLUS: A Workshop teaching Creatives How to Sell + Get A YES with done-for-you scripts. Clients always say, when they use this script -- it works.
Manifest your vision. Don't wait on that dream, when you can have it within reach.
We are here to guide you to the TOP
Who this course is for:
- Go inside the business of fashion and apparel. The apparel business is huge. There's opportunity for everyone, from design and publicity, to sales. Get a taste of the industry.
- 3) Find out how to create an apparel 'side hustle' or promotional tools to grow your brand visibility?
- Do you want the current color trends reflecting todays global economy?
Daniella Platt is a known "vibrant ball of energy," Creative Producer, Publicist, & Brand Builder dedicated to inspiring creatives take their art and heart into the world.
Author of the #1 best-selling Looking Good: A Fashion Startup Playbook & Be A Sales Rockstar passes along a 15+ years goldmine of insider resources and secret strategies: it’s not tools for her to keep when they can inspire you to flourish.
Daniella has produced 100’s of media campaigns for trending brands such Alternative, Cotton Inc, Hugo Boss, and Sketchers. She created a community of 1000s, co-hosts Looking Good with Daniella & T. Coffee streamingTV/Podcast on EZWAY TV, and serves as an adjunct professor at LIM College of Fashion & Lifestyle.
Daniella served at the California Apparel News, BBDO, and is a contributing journalist at the Fashion Mannuscript, which has earned Daniella a respected place in the industry.
She designs the Jungle & Coffee accessory collection as a reminder to Stop Playing Small -- to face anxiety and be ferociously bold: to live the life you want. The collection is on etsy.
Daniella is on a mission to inspire creatives to shine and be limitless.
You’re Looking Good, You As You Are YAYA!
What Daniella really loves is helping others flourish. Enjoy these talks. They are not secrets when they will guide you to the top.