2020 Mobile App Marketing & App Store Optimization ASO
4.6 (309 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,307 students enrolled

2020 Mobile App Marketing & App Store Optimization ASO

ASO Growth hacking for mobile app marketing ( iOS and Android). Learn App Store Optimization ASO and digital marketing
4.6 (309 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,307 students enrolled
Created by Darius Mora
Last updated 7/2020
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 7.5 hours on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • This mobile app marketing masterclass will teach you everything you need to know to promote your app to millions of users. The simple, step-by-step, over-the-shoulder instructions will cover all important topics like App Store Optimisation, Facebook & Instagram Ads, Universal App Campaigns, Search Ads and much more.
  • App Store Optimisation and how to get tons of downloads for free
  • How to get featured in the Apple App Store or Google Play Store using ASO
  • Difference between SEO vs. ASO and how to create the right strategy
  • How to create amazing app icons, screenshots and videos that convert users
  • Case study: how to launch and get thousands of pre-orders
  • How to take advantage of the amazing A.A.R.R.R. model
  • How to monetise your app and choose the right pricing strategy
  • How to get free users with proper marketing
  • How to scale your app and use paid marketing with ASO
  • How to grow your social media profiles and get free influencers
  • How to avoid un-installs and increase "retention"
  • Have an idea for an app
  • OR be currently building an app
  • OR have already launched an app



"These lessons are clear and Straight to the point! He really knows the app market and how to be successful! I Already feel i know what my strategy will be for my business." - Derrick Dandin

"Wow amazing course! Great flow, not a discombobulated mess like some of the other app courses. Taking copious notes!" - Matt Menster

"As a mobile app developer, I can create amazing apps, but I had no idea how to market the app. Darius really know what he's doing. He walks you step by step so that you know what you are doing. Highly recommend." - Lubomir Klucka

"I really was not expecting to learn so much about app marketing! Darius is definitely knowledgeable on the topic, and I cannot wait to use all the tools he talked about and to apply all the strategies he explained!" - Vess Gueorguieva


This course is designed for people who are in the process of launching an app or have already done so and want to get more users in order to generate more revenue with ASO.

I'm not just a theoretical teacher, I am currently growing a massive app business AND consulting other people who are launching their apps and want to get more quality users. My consulting rate is too high if you're just starting out which is why I have created this affordable course.

What you can expect: 

1. I will give you the 2019 strategies and trends that are moving the app business right now.
2. I will show you step-by-step as I launch a new app and offer an over-the-shoulder view of everything I am doing and how you can do the same
3. You will get me personally to give you a free audit of your app set-up, strategy, ASO, acquisition, pricing, monetisation and more.


1. How to get featured on the App Store or Play Store (it's not as easy as filling out the /promo form)
2. How to get influencers for free and get free promotion
3. How to raise capital for your app if you want to create a "real" company, not just a lifestyle business

Why this course is different: 

1. We are going to be REVENUE-FOCUSED with ASO. It's easy to get a lot of install (that are worthless in dollar value), but we will dive deep into strategies, techniques and tips on generating AND growing your revenue.

2. This is the most up-to-date course. it was all recorded in 2019 and I go back at least once a week to update the content and record new videos based on the latest strategies that work.

3. This is the most comprehensive course about app marketing you will find online. I have recorded everything I know from my 8+ years of app marketing experience.

REMEMBER: there is a 30-day money back guarantee. No risk. You can go through the entire course and if you don't like it, simply get your money back. No questions asked.

Who this course is for:
  • Anyone who is thinking about launching an app
  • OR anyone who is currently launching an app
  • OR anyone who has already launched but want to do better
Course content
Expand all 64 lectures 07:44:25
+ Welcome to the classroom
1 lecture 04:13

Welcome to the course! First of all, join our secret Facebook group so you can share your app and I will be able to give you feedback as well. I've also attached a link to my intensive, 3-month accelerator program and app marketing community - Tribe of Apps.

Preview 04:13
+ App Store Optimisation (ASO) - how to get free downloads
18 lectures 01:26:11
Introduction to ASO

I've attached a great book on ASO. It is the most comprehensive resource I've found so far, however be aware that parts might be outdated since ASO practices are changing fast.


I've added two website where you can upload your logo and generate app icons for iOS and Android for free.

Preview 03:33

I've attached my screenshot template which I use for most screenshots. You can also find a tool for Windows users.

Preview 03:44

Fiverr and UpWork are my favorite websites to find freelancers. I use Fiverr for quick, simple jobs like logos, screenshots, etc. Anything that takes just a few hours to make. If I'm looking for a freelancer with more comprehensive skills, like bigger graphic design, coding, UX, anything technical....I'll use UpWork. If the task is more complicated and requires a video chat with the freelancer, I'll usually use UpWork. I've attached links to both.

Preview 00:35

I recommend you use Final Cut on a Mac if you want to edit your own videos. There are also plenty of video editing tools for Windows computers. Alternatively you can use Fiverr or UpWork to hire a freelancer. Make sure you provide examples.

Preview 02:05

I've attached a link to my personal keyword research sheet. (See next lecture for more details) 

Preview 05:43

I've attached the Google Sheets file I used to make my keywords research. I've also attached my favorite tool - SensorTower. This is my personal favorite, but there are plenty of others ASO tools.

Preview 17:32
10.1 Keywords vs. Key-phrases in ASO

Play Store gives you more options for A/B testing your logo, images and videos. Remember to take advantage of this powerful feature that is not available on the App Store.

Preview 05:35
How a "Burst Campaign" can boost your installs
How to get to the top of your category rank with ASO
How to improve your ratings and reviews
Case study | Blitz-ranking strategy
EXTRA: How to get featured in the App Store or Play Store
ASO Summary and closing thoughts

App Store Optimization

ASO quiz
1 question
+ Your marketing strategy - how to increase your chances of success
1 lecture 11:50
How to get more installs with the A.A.R.R.R model
AARRR model in real use.
Section 3 assignment
1 question
+ Pricing model - different ways to make money
3 lectures 11:42
What pricing model is best for you?

I've attached SensorTower again as my favorite tool to compare pricing (I'm not sponsored by them), but there are other tools you can use as well.

Why free and freemium models are most popular
Effect of platforms (iOS vs. Android) and location on your revenue

Pricing models

Section 4 quiz
1 question
+ Acquisition channels - how do you get more people to your App Store
3 lectures 08:50
The best way to get app users

I've attached a fantastic lecture by Alex Schultz - VP of Growth at Facebook. He gave a talk at Stanford discussing how to grow and also explains channel priorities.

How to pick an acquisition channel without wasting money
How to test channel effectively
Acquisition channels
Section 5 assignment
1 question
+ Growing. your Instagram profile
4 lectures 14:07

Gary Vee is probably the world's best IG marketer. He is among the most followed profiles. Definitely listen to his advice on IG.

Getting users from your Instagram profile
Fake followers for your profile
Growing your organic IG audience
How to get influencers to promote your app for free

Instagram profile

Section 6 quiz
1 question
+ Using your Facebook page
1 lecture 02:58

Facebook has made an update and ads are no longer visible on Brands' pages. Now there is a dedicated ad library. See the resource. You can search for any brand in the world and see the ads they're running. Great tool to spy on the competition.

How to use Facebook pages for app installs
+ Grow your brand with Quora
1 lecture 02:35

Now you can also run ads on Quora. Links attached.

How to drive app installs from Quora