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30-Day Money-Back Guarantee
Marketing Growth Hacking App Marketing

2021 Mobile App Marketing & App Store Optimization ASO

ASO Growth hacking for mobile app marketing ( iOS and Android). Learn App Store Optimization ASO and digital marketing
Highest Rated
Rating: 4.6 out of 54.6 (540 ratings)
2,215 students
Created by Darius Mora
Last updated 7/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • This mobile app marketing masterclass will teach you everything you need to know to promote your app to millions of users. The simple, step-by-step, over-the-shoulder instructions will cover all important topics like App Store Optimisation, Facebook & Instagram Ads, Universal App Campaigns, Search Ads and much more.
  • App Store Optimisation and how to get tons of downloads for free
  • How to get featured in the Apple App Store or Google Play Store using ASO
  • Difference between SEO vs. ASO and how to create the right strategy
  • How to create amazing app icons, screenshots and videos that convert users
  • Case study: how to launch and get thousands of pre-orders
  • How to take advantage of the amazing A.A.R.R.R. model
  • How to monetise your app and choose the right pricing strategy
  • How to get free users with proper marketing
  • How to scale your app and use paid marketing with ASO
  • How to grow your social media profiles and get free influencers
  • How to avoid un-installs and increase "retention"

Requirements

  • Have an idea for an app
  • OR be currently building an app
  • OR have already launched an app

Description

HIGHEST-RATED APP MARKETING COURSE ON UDEMY! 

________________________________________________________________


"These lessons are clear and Straight to the point! He really knows the app market and how to be successful! I Already feel i know what my strategy will be for my business." - Derrick Dandin


"Wow amazing course! Great flow, not a discombobulated mess like some of the other app courses. Taking copious notes!" - Matt Menster


"As a mobile app developer, I can create amazing apps, but I had no idea how to market the app. Darius really know what he's doing. He walks you step by step so that you know what you are doing. Highly recommend." - Lubomir Klucka


"I really was not expecting to learn so much about app marketing! Darius is definitely knowledgeable on the topic, and I cannot wait to use all the tools he talked about and to apply all the strategies he explained!" - Vess Gueorguieva

________________________________________________________________


This course is designed for people who are in the process of launching an app or have already done so and want to get more users in order to generate more revenue with ASO.

I'm not just a theoretical teacher, I am currently growing a massive app business AND consulting other people who are launching their apps and want to get more quality users. My consulting rate is too high if you're just starting out which is why I have created this affordable course.

What you can expect: 

1. I will give you the 2019 strategies and trends that are moving the app business right now.
2. I will show you step-by-step as I launch a new app and offer an over-the-shoulder view of everything I am doing and how you can do the same
3. You will get me personally to give you a free audit of your app set-up, strategy, ASO, acquisition, pricing, monetisation and more.

Bonus: 

1. How to get featured on the App Store or Play Store (it's not as easy as filling out the /promo form)
2. How to get influencers for free and get free promotion
3. How to raise capital for your app if you want to create a "real" company, not just a lifestyle business

Why this course is different: 

1. We are going to be REVENUE-FOCUSED with ASO. It's easy to get a lot of install (that are worthless in dollar value), but we will dive deep into strategies, techniques and tips on generating AND growing your revenue.

2. This is the most up-to-date course. it was all recorded in 2019 and I go back at least once a week to update the content and record new videos based on the latest strategies that work.

3. This is the most comprehensive course about app marketing you will find online. I have recorded everything I know from my 8+ years of app marketing experience.


REMEMBER: there is a 30-day money back guarantee. No risk. You can go through the entire course and if you don't like it, simply get your money back. No questions asked.

Who this course is for:

  • Anyone who is thinking about launching an app
  • OR anyone who is currently launching an app
  • OR anyone who has already launched but want to do better

Featured review

Selina Gueorguieva
Selina Gueorguieva
9 courses
5 reviews
Rating: 5.0 out of 5a year ago
I really was not expecting to learn so much about app marketing! Darius is definitely knowledgeable on the topic, and I cannot wait to use all the tools he talked about and to apply all the strategies he explained!

Course content

24 sections • 64 lectures • 7h 44m total length

  • Preview04:13

  • Introduction to ASO
    04:04
  • ASO vs. SEO
    03:11
  • Preview02:48
  • Preview03:33
  • Preview03:44
  • Preview00:35
  • Preview02:05
  • Preview05:43
  • Preview17:32
  • 10.1 Keywords vs. Key-phrases in ASO
    01:59
  • Preview05:35
  • How a "Burst Campaign" can boost your installs
    04:15
  • How to get to the top of your category rank with ASO
    06:07
  • How to improve your ratings and reviews
    04:01
  • Preview03:24
  • Case study | Blitz-ranking strategy
    03:40
  • EXTRA: How to get featured in the App Store or Play Store
    12:04
  • ASO Summary and closing thoughts
    01:51
  • ASO quiz
    1 question

  • How to get more installs with the A.A.R.R.R model
    11:50
  • Section 3 assignment
    1 question

  • What pricing model is best for you?
    01:39
  • Why free and freemium models are most popular
    06:42
  • Effect of platforms (iOS vs. Android) and location on your revenue
    03:21
  • Section 4 quiz
    1 question

  • The best way to get app users
    01:42
  • How to pick an acquisition channel without wasting money
    04:49
  • How to test channel effectively
    02:19
  • Section 5 assignment
    1 question

  • Getting users from your Instagram profile
    03:44
  • Fake followers for your profile
    01:01
  • Growing your organic IG audience
    03:41
  • How to get influencers to promote your app for free
    05:41
  • Section 6 quiz
    1 question

  • How to use Facebook pages for app installs
    02:58

  • How to drive app installs from Quora
    02:35

  • How to use Reddit
    02:46

  • YouTube and YouTubers
    04:34

Instructor

Darius Mora
Chief Marketing Officer at Reflectly | ASO & Facebook Ads
Darius Mora
  • 4.5 Instructor Rating
  • 1,210 Reviews
  • 18,929 Students
  • 3 Courses

Hey there, I'm a Digital Marketing geek, Chief Marketing Officer at Reflectly, and an Adventure Junkie! 


9+ years of app marketing experience with a specific focus on ASO, free marketing, paid user acquisition and retention.

- Experience with iOS and Android apps.

- Currently CMO at one of the fastest-growing tech companies, reaching 7 million users in two years.

- Previously CEO & co-founder of 4 app startups.

- Got accepted into the best accelerators like Accelerace or Blackbox VC in Silicon Valley

- Raised capital to build apps from 0 to 3m users.

- Winner of the Danish Innovation Award and Entrepreneurship Championship


If you want to see a sneak preview of my app marketing advice, feel free to browse my latest blog posts on ASO, monetization, paid acquisition, etc.

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