ASO Training: App Store Optimization Tips

In October 2019, the global mobile population amounted to 4 billion unique users.

In fact, 49% of people open an app 11+ times each day. And an average smartphone owner uses 30 apps each month.

Which makes mobile apps big business.

An app install has a sense of brand loyalty as it stays on your home screen every day. Thus, higher brand recall and more intent-driven users.

But apps don’t sell themselves and they can’t succeed without downloads. For more downloads and more revenue, you have to maintain the search ranking of an app in a store to make it visible.

And you can do that with App Store Optimization.

App Store Optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers.

That increased visibility will translate into more traffic to your app’s page in the app store.

Simply put, ASO = Traffic + Conversion.

The goal of App Store Optimization (ASO) is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: downloading your app.

ASO requires a critical understanding of how the stores work and the target user base. ASO also requires research of the most relevant keywords that potential users are typing or speaking to find apps or discover new ones.

App discovery in leading app stores, iTunes and Google Play, has more to do with where an app ranks in the search results than where it ranks in the charts. App stores are basically search engines that rank apps on the basis of app icons, title, description, screenshots, preview videos and much more.

This ASO training course is designed to simplify the process of app store optimization

Students are introduced to the mechanisms of ASO and strategies that will help them secure higher visibility in the app stores and increase their conversion rates - whether it is getting more downloads or in-app purchases.

In this ASO training course, the trainer will share the latest store optimization tips. With IIDE’s comprehensive App Store Optimization tutorial, you will learn everything from app discovery methods, the difference between Android and iOS app stores, and how to optimize your app’s content to effectively localize your app, analyzing the app’s performance and optimization tools.

Section 1: Introduction to App Store Optimization

• Importance of Mobile Marketing

• How apps are discovered on the app stores

• Difference between iOS & Android App Stores

Section 2: App Store Optimization Fundamentals

• How to optimize app content

• Ways to create a stellar app icon

• Using preview videos to get more installs

• How app screenshots help with app store optimization

• Importance of reviews, ratings, app size & update frequency

Section 3: Localizing your App

• Importance of customizing your app for countries

• How to localize app elements

• How app localization contributes to conversion rate optimization

Section 4: App Store Optimization Tools

• Tools to analyze your app’s performance

• Keyword research tool ideal

• Finalizing keywords and optimizing app content

Section 5: Analyzing Your App’s Performance

• Importance of in-depth analysis

• Navigating Google Play Console for ASO

• Gaining insights from App Store Connect

Section 6: Conversion Rate Optimization

• Importance of Conversion Rate Optimization

• Experimenting with icons, content, videos & more

• How to make changes backed by data

And of course, IIDE’s trademark extra lectures to ensure your learning continues.

The concepts of App Store Optimization and Conversion Rate Optimization can seem daunting at first. But the trainer’s approach of breaking down technical concepts and the use of visual representation further simplifies ASO training.

IIDE’s ASO training is also filled with practice tests and assignments that will give you abundant opportunities to implement your learning along with resources that you can refer to in the future.

This course follows a ‘learn by doing’ approach. This means that you will be optimizing your app alongside the trainer while learning everything about App Store Optimization.

You will also get:

• Lifetime access to future updates and tips

• Fast and Friendly Support for any Search Engine Marketing queries in the Q&A section

• A 30 day "no questions asked" money-back guarantee

• Udemy Certification of Completion

Be sure to have a notepad ready to take down all the tips and advice shared by our industry-expert Rushabh Sheth. Your notes will help you tremendously in the process of creating stunning Wordpress websites for yourself and/or for others.

About the Trainer:

Rushabh Sheth is the VP of Growth at Next Labs, a technology-focused ASO company. With a data-driven approach, he has put together optimization strategies and fueled the growth of emerging and established apps in the Google Play Store and the iOS App Store. Having been a part of the Yahoo Weather App, Yahoo Sports & Fantasy App, Facebook’s Global Spam Ops, and Lyft’s Fraud and Risk team, Rushabh has culminated an immense amount of knowledge and experience. The growth hacks he has to share will help you 8x your install base.

Rushabh’s unhurried approach of teaching will ensure that you have enough time to grasp the more technical aspects of App Store Optimization.

Be sure to have a notepad ready to take down all the tips and advice shared by our industry expert Rushabh Sheth Your notes will help you tremendously when you start!