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30-Day Money-Back Guarantee

This course includes:

  • 22 mins on-demand video
  • 3.5 hours on-demand audio
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
Marketing Product Marketing App Marketing

App Marketing: How to Generate Pre-Launch Buzz

Discover the strategy that I used to generate over 150 email signups and land an app review on The Next Web.
Rating: 4.2 out of 54.2 (12 ratings)
148 students
Created by Steve Young
Last updated 6/2014
English
English
30-Day Money-Back Guarantee

What you'll learn

  • By the end of this app marketing course you will know how to generate interest in your app before it launches.
  • How to create content that generates buzz.
  • The little known Google searches to help you find your audience and promote your content.
  • How to capture email leads easily and affordably.

Requirements

  • Thirst for learning
  • Social media accounts (Twitter, Facebook, LinkedIn, etc.)

Description

Discover the strategy that I used to launch oSnap, generate over 150 email signups, and eventually land a review on The Next Web.

What you’ll learn in this course:

  • How to leverage another website’s audience.
  • How to use content marketing to drive email leads for your app.
  • How to generate content that will SPREAD.
  • Why creating content isn’t as important as __________ it!
  • No fluff! Actionable content that you can use right after the course!

Bonus! Included are 6 app marketing interviews I did with the founders of Khush (acquired by Smule), Clarity.fm, PreApps, App in the Box, and more!

Packed with actionable content to help you launch and release your next mobile app.

Who this course is for:

  • App developers
  • App marketers
  • App designers
  • Product managers
  • Marketing Managers

Course content

3 sections • 14 lectures • 4h 4m total length

  • Preview1 page
  • Preview01:46
  • Preview04:11
  • Preview03:41
  • Preview04:22
  • How to Promote Your Content
    03:51
  • How to Leverage Your Buzz
    03:25

  • How to Build Marketing Buzz for Your App (and Get Millions of Downloads)
    44:08
  • The App Marketing Strategy That Led to Over $100K Within 2 Days of Launch
    43:56
  • The Analytical Approach to Reaching Out to The Press with Daniel Lau
    38:19
  • Validate & Market Your App Before You Launch with PreApps Sean Casto
    34:04
  • Pre-launch Marketing Strategies with Steve P. Young & Gabriel Machuret
    30:04
  • How to Presell Your App Idea with Dan Martell
    30:34

  • Conclusion
    00:46

Instructor

Steve Young
App publicity whiz & founder of AppMasters
Steve Young
  • 4.2 Instructor Rating
  • 137 Reviews
  • 2,099 Students
  • 6 Courses

Steve P. Young is the founder of AppMasters, a mobile growth hacking agency, whose strategies have landed press on Techcrunch, Venture Beat, The Next Web, iMore, TUAW, AppAdvice, BGR, and much more.

His unique approach to app marketing has also allowed his clients to become the #1 trending keyword in the App Store along with hitting the top charts in their categories.

He also has an app portfolio of over 50 apps.

Steve believes in learning, executing, and teaching.

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