
Explore the content of the anti-crisis barista course and learn how to make money on coffee, as outlined in the lecture content.
Learn to start a new life at any age, gain self-confidence, and turn your love of coffee into money by becoming a barista, embracing money, marketing, innovation, internet, and principles.
Prioritize monetizing your coffee business and building a real-world barista career, while using the internet to reach and attract customers.
Monetization shows how to turn your love for coffee into money by creating value for customers, honestly marketing, and pricing a product that meets their needs, beyond just selling coffee.
Think like an owner to become one, earning a share in the business and aligning with shared goals as a barista.
Think like an owner to align coffee know-how with business goals and boost profits, becoming a true partner rather than a simple barista. Discuss money upfront and pursue ownership.
See the customer as the main unit of value, whose wallet votes for you with $1000, and focus on selling more drinks, higher profit margins, and additional products.
Focus your coffee menu on profitability by prioritizing espresso and milk-based drinks and aligning raw coffee choices to boost revenue, with pricing and service that simplify purchases for customers.
Demonstrate turning suppliers into partners to boost bar profits and sales by leveraging their knowledge, training baristas, and collaborative coffee business practices.
Learn how the Italian espresso bar boosts revenue by fast counter service, stable pricing, and a focused menu, using porcelain cups, and a simple, repeatable system.
Discover anti-crisis barista skills and how to make money on coffee. Master five specialties in one barista.
understand that true marketing begins with knowing your customers and delivering a demanded coffee product; become your own marketer by listening to customer feedback and sharing insights to grow sales.
Trace the coffee waves from first to fourth, focusing on quality, customer-centric service, and future innovations, and learn to put the client at the center of your barista career.
Examine the meaning of specialty coffee, how real specialty is distinguished from cover exploitation, and why the consumer's cup experience defines its status in the market.
Identify your unique selling proposition and position yourself as the best barista in your field, then sharpen your standout skills—including social strengths, artistry, or other talents—to unlock unlimited opportunities.
Form small business groups with partners from your coffee shop and beyond to create joint, parallel revenue streams and boost earnings through aggregation and collaboration.
Explore how to balance tradition and fashion in coffee marketing, evaluating when innovations serve business goals and how to design menus that spotlight profitable, top-selling drinks.
Explore the theory of two curves and how overlapping product life cycles prompt launching a new product before decline, while pursuing a second career or side project to sustain growth.
Apply A/B testing to compare two coffee options and identify the best via clients' responses, create a prototype early, and test everything to drive continuous improvement.
Commit to a zero-option online presence by digitalizing your coffee business, building a personal site and portfolio, and leveraging social media and online tools to connect, sell, and grow.
Develop a passionate, engaging coffee brand on social media with consistent, visually appealing posts. Build a unique perspective or ideology and publish one meaningful post per day.
Learn to manage online negativity with a strict two-comment limit and the 'no third chance' principle, including immediate deletion or ban for insults and strategies to protect your audience.
Learn how strong human communication distinguishes baristas from robots, and why mastering real connection, empathy, and conversational skills will protect the barista's career in a future of automation.
Discover how a simple question, how are you, used sincerely by a barista who treats the counter as a connection, can double sales and deepen customer loyalty.
Age does not limit success; adapt, learn new skills, and leverage experience to boost earnings as a barista. Even an 80-year-old can excel, proving experience outvalues fear of technology.
Take one daily step and just do it now to turn ordinary efforts into extraordinary results, building self-reliance, confidence, and steady cash flow from coffee ventures.
Conclude the anti-crisis barista course by mastering speciality coffee insights, collaboration, trend testing, online presence, and communication to future-proof your career, with previews of upcoming courses.
Hello dear friends, and welcome to my course “Anti-Crisis BARISTA. How to Make Money on Coffee”.
In this course, I will teach you the things, mentioned in its title: How to become a SUCCESSFUL barista at any age and how to make your love for coffee help you MAKE MONEY?
Today there is no longer a person who has not realized that the world has changed - it became fragmented, fleeting, and obscure.
There are no reliable rules on how to behave and what to do. Therefore, everyone has to look for a way to protect himself in the information universe.
What should you do to make your little space capsule move forward in this galaxy of uncertainty, how to protect it from meteorites of uncertainty, star rains of negativity, and the gravity of other planets making you think you will never succeed?..
My course will answer these questions. And, I am sure, that it will help you find YOUR OWN trajectory in total chaos.
I must say right away that in this course, I will not talk about techniques of making coffee. You will surely master this skill during the first couple of months of work in any coffee shop.
My mission here is to teach you to UNDERSTAND the role of coffee in 5 main areas:
- MONEY - MARKETING - INNOVATION - INTERNET - and PRINCIPLES
In the MONEY section, you will receive answers to the questions “Where to start, how to think like an owner, and how to act so that your favorite work brings you money rather than just fun.”
In the MARKETING section, we will discuss marketing as it is today, we understand how to sell yourself and to become your personal marketer.
INNOVATION is about how to use all new products and trends for your own benefit - so that they become part of your earnings and not just fun.
In the INTERNET block, we will also determine what you need to do online (especially, in social media) to develop yourself. And what should you do to prevent the negative from distracting you from your way to the top.
In the last section, discussing PRINCIPLES, you will learn how to make sure that you always have an understanding of what to do. What principles you should follow to reach your goals, how to defeat robots, and what is the main secret of success of the barista profession in the 21st century.
Today we have a lot of things to do, so I suggest switching from theory to practice.
Get your cup of coffee ready and let’s get down to work, friends!
-- COURSE CONTENT --
- MONEY:
1. Welcome to Business. Where to start.
2. How to turn your love for coffee into money?
3. How to count other people's money to get a part of it.
4. To think as an owner is a chance to become one.
5. Learn to sell! Both yourself and coffee.
6. Coffee menu for profit, not for beauty.
7. The supplier: How to turn an enemy into a best friend.
8. Why should we drink coffee as Italians do?
9. Coffee Shiva: 5 specialities in one barista.
- MARKETING.
10. Do not listen to marketers - become one of them!
11. Customer is in focus. Don’t miss the wave!
12. «You must get me right». Under the cover of Speciality.
13. Be different. In search of your uniqueness.
14. Our strength is in unity. Aggregation in action.
- INNOVATION:
15. Traditions and fashion. Be vigilant when dealing with trends.
16. Always think about curves!
17. How to be A/B creative in a correct way.
18. Coffee with your name.
- INTERNET:
19. Digital at all costs!
20. Social media. Consistency.
21. How to prevent the negative from killing you.
- PRINCIPLES:
22. How to defeat robots. Communication will conquer the world.
23. Question that will double your sales.
24. Age is not an obstacle to happiness.
25. «Just Do It» is not a slogan.