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Analytics for Founders
Rating: 3.3 out of 5(10 ratings)
1,684 students

Analytics for Founders

Analytics in the D2C Space
Created byAditya Agrawal
Last updated 8/2022
English
English [Auto],

What you'll learn

  • Be able to understand how to measure performance
  • Tableau
  • Compare metrics
  • Learn from a professional with a proven track record and valuable experience

Course content

2 sections • 10 lectures • 36m total length

  • Data LifeCycle1:23

    Explore the data life cycle by understanding your data and what you aim to drive with it, using 90 days of Google and Facebook campaign data from Ads Manager reports.

  • Understanding Data2:53

    Explore key metrics for ad campaigns, including impressions, clicks, cost, click-through rate, conversions, and conversion rate. Learn to compare Google ads and Facebook data and visualize insights with Tableau.

  • Metrics that matter1:22

    Explore the key KPIs that matter for an e-commerce business, focusing on cost per lead and customer acquisition cost, with a bonus KPI revealed at the end.

  • Must for hands-on learning5:28

    Learn hands-on analytics for founders by mastering metrics that matter, and complete prerequisites—install a Chrome extension, download course materials, and sign up for a free trial to start practicing.

Requirements

  • No programming experience needed.

Description

Tableau solves all the above issues!

The beauty of Tableau is its intuitive nature and makes it easy for anyone to learn it. When getting started its mainly drag-and-drop visualizations. What would usually take me hours/days in Excel I can do in a few minutes in Tableau.

Another advantage is that don’t need to have any programming/data experience like I did a few years ago! In fact, there is no programming to be done which is what makes this tool so desirable for beginners like you!!!

This course is designed for Data Analysts or Business Intelligence professionals looking to create, manage, publish and share workbooks using Tableau Server and Tableau Online (Tableau Cloud).


We'll start by introducing the Tableau Server and Tableau Online environments, reviewing the user interface and content management structure, and exploring user roles and permissions.


From there we'll practice publishing workbooks and data sources to Tableau Server, and introduce powerful interaction tools like scheduled refresh, data-driven alerts, custom views, comments, and more.


Last but not least we'll review web authoring tools to create, edit, publish, and share new workbooks or data connections within the Tableau Server or Tableau Online environment.

This course is a practical, hands-on, and project-based introduction to Tableau Prep and Prep Builder, designed to teach you how to connect to sources, examine and filter data, apply operations and custom calculations, join and pivot tables, and share data outputs. As always, we’ll be applying these tools to real-world business intelligence use cases every step of the way.

Who this course is for:

  • Founders

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