Analytics for Business Strategy: Core Executive Skills

Name: Analytics for Business Strategy: Core Executive Skills
Rating: 4.6 (214 reviews)

Learn an analytics-based approach to making strategic decisions for your organization with Excel examples

Highest Rated

Created byScandinavian Institute of Business Analytics

Last updated 10/2019

English

What you'll learn

You should learn practical tools for evaluating business strategies
You should learn methods to quantify the business strategy decision
You should learn tools for testing strategic scenarios
You should learn how to use Quantitative Strategic Planning Matrix and SWOT analysis
You should learn about Analytical Hierarchical Process in Excel
You should learn how to use Monte-Carlo Simulations for business decisions in Excel

Course content

4 sections • 23 lectures • 1h 20m total length

Course Overview1:33
Learn which topics are covered in the course.

Strategic Metrics1:36
Understand the definition of the term ‘strategic metrics’ and business scenarios where the strategic metrics are applicable.
Market Entry or Exit1:53
Learn the metrics associated with the market entry or strategic exit scenarios.
Market Approach3:07
Learn the strategic metrics used in popular revenue-based reports.
Market Growth2:01
Learn the strategic metrics relevant to measuring market growth.
Brand Development3:06
Learn strategic metrics that support brand development.
Customer Development4:13
Learn strategic metrics covering customer development.
Product and Service Development3:30
Learn strategic metrics associated with product and service development.
Low-Cost Product Development2:40
Learn metrics associated with establishing low-cost development capabilities.
Quality-oriented Product Development2:28
Learn strategic metrics that measure the quality-oriented development capabilities.
Development Innovation Metrics2:28
Learn strategic metrics to help determine how innovative companies in achieving that goal.
Strategic Metrics Quiz

Strategic Scenarios0:54
Learn common situations where organizations must decide on specific strategies to achieve organizational objectives.
Market Entry or Exit Scenario1:32
Learn common market entry or exit strategies.
Market Approach Scenario3:07
Learn business strategy models for market approach scenarios.
Market Growth Scenario4:41
Learn business strategies for the market growth scenario.
Strategic Scenarios Quiz

Strategic Decision Models4:21
Learn several different types of decision models that are useful for selecting among the strategic option alternatives.
SWOT Analysis4:22
Learn how to assess the strengths, weaknesses, opportunities, and threats for an organization or a department.
Quantitative Strategic Planning Matrix2:54
Learn what is Quantitative Strategic Planning Matrix, its advantages, and disadvantages.
QSPM Technique Using SWOT Example6:09
Learn how to use the QSPM decision model with an example in Excel.
Analytic Hierarchy Process2:39
Understanding the Analytical Hierarchy Process is a multi-criteria decision analysis framework, its advantages, and its disadvantages.
Analytic Hierarchy Process Example10:16
Learn how to apply the Analytic Hierarchy Process with an Excel example.
Monte Carlo Simulation2:19
Understand Monte Carlo Simulation technique for the strategic business decision analysis, and its advantages and disadvantages
Monte Carlo Simulation Example8:54
Learn how to apply the Monte-Carlo-Simulation technique to a strategic business decision with an Excel example
Strategic Decision Model Quiz

Requirements

Basic knowledge of Excel

Description

This course uniquely combines business strategy scenarios, metrics, advanced analytic approaches, and the simplicity of Excel examples for real-world applications.

The course covers Strategic Metrics, Strategic Scenarios, and Strategic Decision Models with downloadable examples in Excel. You should learn techniques and practical tools for selecting the most effective strategic option for your business. You should learn how to quantify your business strategy decision. You should learn how to test strategic scenarios for your business and test various market conditions. You should learn how to construct a Monte-Carlo model in Excel to predict business outcomes in uncertain environments. You should learn the most commonly used strategic metrics and the formulas behind them.

The course consists of 23 lectures + bonus, split into three chapters.

Chapter 1. Strategic Metrics

You should learn:

9 sets of commonly used strategic metrics
Monetary and non-monetary metrics classification
Formulas behind the strategic metrics
Business areas of use for each strategic metric

Chapter 2. Strategic Scenarios

You should learn:

3 fundamental business scenarios
Strategic approaches for each scenario
Strategic models for each strategic approach

Chapter 3. Strategic Decision Model

You should learn:

3 types of strategic decisions
Decision models for each type of strategic decision
Quantitative Strategic Planning Matrix and SWOT analysis
Analytical Hierarchical Process
Monte-Carlo Simulations
Downloadable Excel spreadsheet examples for each decision model

This course has downloadable Excel files with examples that you can use for practice.

Who this course is for:

Corporate employees who want to broaden their responsibilities
Independent entrepreneurs who want to build a better business
MBA students who want to make a successful carrier
Individuals who challenge making appropriate decisions

Analytics for Business Strategy: Core Executive Skills

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 2min

Strategic Metrics10 lectures • 27min

Strategic Scenarios4 lectures • 10min

Strategic Decision Models8 lectures • 42min

Requirements

Description

Who this course is for: