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Analytic Consumer Behavior
Rating: 3.8 out of 5(3 ratings)
16 students

Analytic Consumer Behavior

Carefully understand and study the consumer so you can produce product or services that meet their taste and preferences
Created byEric Yeboah
Last updated 7/2025
English

What you'll learn

  • Key factors affecting consumer behavior
  • Stages in consumer decision making process
  • Role of consumer behavior in marketing
  • Role of consumer behavior in advertising
  • Role of consumer behavior in family
  • Learn status consumption in consumer behavior
  • Learn social media impact on consumer behavior
  • How to be mindful consumer

Course content

8 sections20 lectures1h 12m total length
  • Introduction2:27

    Explore the foundations of consumer behavior, including the decision making process, cultural, social, personal, and psychological factors, status consumption, and the role in marketing, advertising, and social media.

  • What is consumer behavior5:31
  • Stages in the consumer behavior process4:39

Requirements

  • Desire to learn more about consumer behavior
  • No special requirement

Description

Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, and how the consumer's emotions, attitudes and preferences affect buying behavior. Any individual who purchase goods and services from the market for his / her end-use is called a consumer. In simpler words consumer is one who purchases goods and services available in the market. Example- Tom might purchase a tricycle for his son or Mike buy a shirt for himself. In the above example both Mike and Tom are consumers. Consumer behavior deals with the study of buying behavior of consumers. Consumer behavior help as to understand why and why not an individual purchases goods and services from the market.

There are several factors that affect consumer behavior such as cultural factors: cultural factors comprises of a set of values and ideologies of a particular community or a group of individuals. It is the culture of the individual which decide the way he / she behaves. In simpler words, culture is nothing but values of an individual. What an individual learns from his parents and relatives as a child becomes his culture.

The consumer goes through a lot of stages before he/she buy a product or service. Tim went to a nearby retail store to buy a laptop for himself. The store manager showed him all the latest models and after few rounds of negotiation, Tim immediately selected one for himself. The basic analysis is that Tim need a laptop and when he went to the store there was variety to choose from. Being mindful consumer really means being aware of youractions and how they impact the planet and your community.

Who this course is for:

  • everybody, students, entrepreneurs, business people, managers, companies, marketers, salespeople, companies, directors