Analytic Consumer Behavior

Name: Analytic Consumer Behavior
Rating: 3.8 (3 reviews)

Carefully understand and study the consumer so you can produce product or services that meet their taste and preferences

Created byEric Yeboah

Last updated 7/2025

English

English [Auto],

What you'll learn

Key factors affecting consumer behavior
Stages in consumer decision making process
Role of consumer behavior in marketing
Role of consumer behavior in advertising
Role of consumer behavior in family
Learn status consumption in consumer behavior
Learn social media impact on consumer behavior
How to be mindful consumer

Course content

8 sections • 20 lectures • 1h 12m total length

Introduction2:27
Explore the foundations of consumer behavior, including the decision making process, cultural, social, personal, and psychological factors, status consumption, and the role in marketing, advertising, and social media.
What is consumer behavior5:31
Explore how consumer behavior drives buying decisions, from needs and information search to selective exposure, interpretation, and retention of messages, shaped by psychological and socio-economic factors.
Stages in the consumer behavior process4:39
Explore the stages of the consumer decision making process, from need recognition to post-purchase evaluation, illustrated by Frank buying a laptop and gathering information from multiple sources.

Cultural factors affecting consumer behavior5:01
Explore how culture shapes consumer behavior by examining values, family upbringing, religion, age, gender, geography, and social class, and how these factors influence buying decisions and product preferences.
Social factors affecting consumer behavior4:38
Explore how social factors shape consumer buying decisions through primary and secondary reference groups, including family, friends, coworkers, and roles and status across life stages.
Personal factors affecting consumer behavior4:47
Occupation, age, income, family status, lifestyle, perception, social relations, and personality shape consumer buying decisions. Executives, professors, teens, and families illustrate how work and life cycle influence brand choices.
Psychological factors affecting consumer behavior4:36
Explore how hunger, motivation, perception, and beliefs shape consumer choices. Learn how selective attention, selective distortion, selective retention, learning, and brand image drive buying decisions.

What a consumer thinks when he goes out for shopping2:50
Understand consumer behavior's role in marketing by examining buying tendencies, decision stages, social, personal, and psychological influences, and insights from primary and secondary research.
Marketers must understand primary and secondary research2:45
Marketers combine primary research (surveys and interviews) with secondary research to understand consumer buying behavior, considering age, income, location, and lifestyle for ethical, informative disclosures.

Identify your target audience3:38
Identify your target audience by understanding consumer needs and psychology to craft relevant, non-offensive advertising that communicates what the product is about, meets consumer expectations, and connects with the brand.
The time slot of advertisement1:49
Understand how ad timing and audience targeting drive viewership and budgets, with primetime and afternoon slots for children and Muslim audiences, plus warnings for tobacco and alcohol ads.

Consumption motives4:09
Explore how status consumption drives premium brands as status symbols, conferring social recognition and aspirational status, influenced by globalization and mass marketing of exclusive goods.
Perceived values4:04
Examine status consumption through the trickle-down effect, where higher-income groups set benchmarks; reference groups and celebrities drive aspirational buying across societies.

Economic, symbolic and consumer culture perspective3:14
Analyze how economic, symbolic, and consumer culture perspectives interact to shape consumption behavior in a connected global economy, and explore their impact on marketing strategies.
Real world example3:58
Explore how symbolic and economic aspects of consumption, along with consumer culture, drive demand beyond basic needs, shaping status-driven purchases, marketing strategies, and corporate social responsibility in a consumer society.

What average people think of social media/ Bait and switch model2:14
Explore how social media shapes consumer behavior as a free service that connects people and fuels a multibillion-dollar industry. The bait and switch model shows users habituating and tolerating advertisements.
Privacy invasion / distraction2:12
Explore how privacy invasion and data collection feed a data mining algorithm to produce highly targeted ads, while distraction from social networks erodes users' time and attention.
Emphasis on consumerism2:01
Explore how Facebook and Twitter fuel consumerism by showcasing possessions and status updates, creating a material-glorifying culture. The lecture links social comparison to depression from large social networks.
Consumer loyalty1:47
Social networks shape consumer loyalty by amplifying peer recommendations on Facebook, letting brands engage customers one-to-one, but they can also leave consumers unhappy.

Requirements

Desire to learn more about consumer behavior
No special requirement

Description

Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, and how the consumer's emotions, attitudes and preferences affect buying behavior. Any individual who purchase goods and services from the market for his / her end-use is called a consumer. In simpler words consumer is one who purchases goods and services available in the market. Example- Tom might purchase a tricycle for his son or Mike buy a shirt for himself. In the above example both Mike and Tom are consumers. Consumer behavior deals with the study of buying behavior of consumers. Consumer behavior help as to understand why and why not an individual purchases goods and services from the market.

There are several factors that affect consumer behavior such as cultural factors: cultural factors comprises of a set of values and ideologies of a particular community or a group of individuals. It is the culture of the individual which decide the way he / she behaves. In simpler words, culture is nothing but values of an individual. What an individual learns from his parents and relatives as a child becomes his culture.

The consumer goes through a lot of stages before he/she buy a product or service. Tim went to a nearby retail store to buy a laptop for himself. The store manager showed him all the latest models and after few rounds of negotiation, Tim immediately selected one for himself. The basic analysis is that Tim need a laptop and when he went to the store there was variety to choose from. Being mindful consumer really means being aware of youractions and how they impact the planet and your community.

Who this course is for:

everybody, students, entrepreneurs, business people, managers, companies, marketers, salespeople, companies, directors

Analytic Consumer Behavior

What you'll learn

Explore related topics

Course content

Introduction3 lectures • 13min

Key Factors Affecting Consumer Behavior4 lectures • 19min

Role Of Consumer Behavior In Marketing2 lectures • 6min

Role Of Consumer Behavior In Advertising2 lectures • 5min

Status Consumption2 lectures • 8min

Theories Of Consumption2 lectures • 7min

Social Media Impact On Consumer Behavior4 lectures • 8min

How to be mindful consumer1 lecture • 6min

Requirements

Description

Who this course is for: