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MarketingSearch Engine OptimizationApache Web Server

SEO: Come analizzare il log del web server con Excel

Video corso per imparare ad analizzare nel dettaglio il log del web server.
Rating: 4.4 out of 54.4 (5 ratings)
15 students
Created by Giovanni Sacheli
Last updated 1/2019
Italian

What you'll learn

  • Corso pratico SEO per apprendere una metodologia efficace per analizzare il log del web server con Excel.
  • Come aprire il log del web server
  • Come analizzare i dati del log con Microsoft Excel
  • Considerazioni SEO sui dati del log

Requirements

  • Competenze base Microsoft Excel
  • Avere accesso ai file di log del web server

Description

In questa guida SEO ti insegnerò a trovare, scaricare, aprire ed interpretare i log del web server con Excel. Prima di tutto però vediamo perché dovremmo dedicare tempo a questo file. Analizzare i dati presenti nel log del web server è fondamentale per capire come gli spider dei motori di ricerca navigano un sito web, ovvero la frequenza di scansione, il volume di scansione e la profondità di scansione. Studiare il comportamento di Googlebot sul sito infatti può far emergere importanti considerazioni oltre ad identificare potenziali criticità.

Il corso si sviluppa in un video e due guide testuali. Il video ti mostra la teoria e la pratica, vedremo come scaricare il log del web server, aprirlo con Microsoft Excel ed infine interpretare i dati dal punto di vista SEO.

Le guide testuali approfondiscono e proseguono il discorso. Vedrai come è possibile monitorare in tempo reale il log con un semplice software da installare nel web server.

Who this course is for:

  • Web master
  • Marketer
  • SEO
  • Developer
  • Sviluppatori

Instructor

Giovanni Sacheli
Consulente SEO & PPC
Giovanni Sacheli
  • 4.1 Instructor Rating
  • 49 Reviews
  • 209 Students
  • 4 Courses

Mi chiamo Giovanni Sacheli, classe 1980. Laureato in Economia Aziendale vecchio ordinamento all’Università Luigi Bocconi di Milano, sono oggi un appassionato consulente SEO e PPC.

Dal 2015 sono socio partner di Searcus Swiss Sagl, agenzia di Search marketing con uffici in Svizzera e Danimarca. In agenzia sono responsabile dei progetti SEO per i nostri clienti, medie e grandi aziende che desiderano migliorare la propria visibilità online.

Ho la fortuna di fare un lavoro che ho scelto, mi piace e mi appassiona e non potrei chiedere di più. Il grande interesse per il web e l’informatica mi hanno portato ad approfondire gli studi in Web Marketing concentrandomi in modo particolare su tecniche di posizionamento su Google e sulle metodologie di Social & Search Advertising.

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