
Explain what customer relationship management is, the sales cycle, and how Zoho CRM enables multi-channel, scalable automation for managing and retaining profitable customers.
Explore mapping the sales cycle to a CRM using leads, contacts, accounts, deals, and activities. Convert leads to contacts, link accounts, and manage multi-stage deals from qualification to close.
Learn how to use Zoho CRM's leads, contacts, accounts, and deals correctly, avoid duplicates, convert leads to contacts and accounts, and manage follow-ups with activities, notes, and attachments.
Discover how the Zoho CRM sales cycle converts leads to contacts, why conversion isn’t reversible, and how the converted leads list helps track progress.
Explore how CRM modules categorize sales data and how each record becomes a detailed view with a customizable business card, related lists, and contextual activity history.
Explore the home tab, a daily planner and progress indicator with classic, user, and shared views. Customize the home, use search and signals, and manage profile, setup, and calendar options.
Explore the Zoho CRM reminders panel, covering visitor management, live chat integration, Ziya insights, gamification, sticky notes, activity reminders, and recent items to prioritize leads and online visitors.
Navigate the Zoho CRM setup walkthrough to understand the setup screen basics, including the gender section, user management, channels, automation, and data administration.
“Confusion, when embraced, is the starting point for discovery, direction and decision." — Richie Norton
Often, when you begin something new, you are bound to be confused. When you go to a new country, you might struggle to understand the people, the cultures, or say their transport system. You might lose your way in a new city, despite a clear map. However, this confusion will pave the way for you to learn, decide and achieve clarity eventually. This sort of confusion is to be embraced, not feared.
Similarly, while software systems are for the most part user-friendly and simple, as you get started with the system, some amount of initial confusion is inevitable. When presented with a plethora of features, which ones do you use? How do you work your way through a control panel with myriad privileges to enable or disable? These questions could trouble you when you embark on setting up a whole new software system for your business.
If you are at a similar point with Zoho CRM, we are here to help. Part 1 of An Introduction to Zoho CRM course introduces you to the concepts of Customer Relationship Management and the general sales cycle and its implementation in your Zoho CRM account. Part 2 of the course walks you through the basics of setting up your account, including your organization settings and security options. If you are a beginner with CRM, these courses are ideal for you.
Every chapter comes with key learning blocks including conceptual explanations, product demos, FAQs, best practices, as well as self-assessment sections to test your knowledge by the end of the course. Take this course right away to get started with setting up CRM for your business.