An Introduction To Writing Promotional Content In English
- No special skills required. Student will learn effective strategies for promotional content on social media, with a focus on advertising
Social media has increased the demand for organisations to produce content. It is now expected by customers that they are able to learn about company news, new products, and special offers through social media. This course introduces effective strategies for promotional content on social media, with a focus on advertising.
In order to write advertisements in English it is also important to understand some of the key strategies that are considered important in the world of promotion. This course therefore focuses on some of the important technical aspects of writing advertisements. It begins with looking at the psychology of buying and the emotional and logical thought processes customers might have when they make a purchase. The significance of the customer journey is also considered. Once we understand this, we can then consider how to prepare a customer avatar based on research.
In addition to this essential background information, the course covers some practical areas directly related to writing advertisements. Headlines are a key success component to an effective advertisement and a number of headline formulas are presented. All you need to do is practice using them a little bit and you are ready to go!
Finally, the course considers the importance of story in advertising. It is easier to write a story when the writer has a framework which they can follow, so this course looks at a simple and effective story framework that was created by a very successful marketing organization.
The course objectives are as follows:
Understand how customers buy and what we can do about it.
Combine the components of a sales letter to make a successful advertisement in English.
Write headlines that attract attention.
Learn how to use story in advertisements by following a step by step system.
Who this course is for:
- Student who wants to learn Writing Promotional Content In English
Bina Nusantara University (BINUS University) adalah universitas swasta terbaik di Indonesia. Visi dari BINUS University adalah "A World-class university, fostering and empowering the society in building and serving the nation". Misi dari BINUS University adalah "to build the nation and to contribute in global community development by providing world class education". BINUS University memiliki 7 fakultas dan lebih dari 40 program untuk tingkat Sarjana, Magister, dan Doctorate, 30000 mahasiswa, dan 9 kampus. Berdasarkan QS Stars ranking, BINUS University telah mencapai 5 dari 5 bintang dengan peringkat 7 di Indonesia (peringkat 1 untuk universitas swasta), peringkat 227 di Asia, dan top 1000 di dunia.
Bina Nusantara University (BINUS University) is the best private university in Indonesia. The vision of BINUS University is "A World-class university, fostering and empowering the society in building and serving the nation". The mission of BINUS University is "to build the nation and to contribute in global community development by providing world class education". BINUS University has 7 faculties and more than 40 programs for Undergraduate, Magister, and Doctorate level, 30000 students, and 9 campuses. Based on QS Stars ranking, BINUS University achieves 5 of 5 stars with ranking of number 7 in Indonesia (number 1 for private university), number 227 in Asia, and top 1000 in the world.
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