An introduction to Neuromarketing for beginners
What you'll learn
- What Neuromarketing is
- A general idea of Neuromarketing methods and tools
- Where and when Neuromarketing is applied
- Who can profit from Neuromarketing and Neuromarketing limits and risks
- No previous knowledge is required: this course is thought as an introduction to Neuromarketing for absolute beginners
This course aims to provide absolute beginners with a general view of neuromarketing and its practical application.
The course is intended for everybody. No previous background in neurosciences, economics, or medicine is necessary. The course is tailored for those who wish or need to have just a general idea of neuromarketing, its methods, and its efficacy, and then decide whether or not to go deeper with further courses.
At the end of the course, students are supposed to be able to understand the basics of neuromarketing, which means to have an idea of what neuromarketing is, what are the fields of the utilization of neuromarketing, how a neuromarketing test is structured and performed, and which are neuromarketing limits.
Students will learn also the main discoveries of neuromarketing about consumer behaviors and content creation.
Being an introductory course, the course will not give information on how to conduct a neuromarketing test, and it does not habilitate participants to conduct any kind of neuroscientific test.
Unit 1: the definition of neuromarketing and its principal fields of application.
Unit 2: the tools and instruments of neuromarketing (eye-tracker, electroencephalogram, galvanic skin resistance, magnetic resonance) and their outputs
Unit 3: what can we expect from neuromarketing testing? Some examples
Unit 4: the main discoveries of neuromarketing
Unit 5: the limitations of neuromarketing, the main criticism of neuromarketing
Who this course is for:
- Marketing staff, managers, entrepreneurs, salesmen and everybody who needs to have a quick and easy idea of what Neuromarketing is
Hi - I am a lecturer in neuromarketing for some Italian universities and a digital marketing expert.
My academic design includes a specialization in web design & UX design, and, naturally, neuromarketing.
I wrote the book Neurocopywriting (in Italian) about neurosciences and communication, and I founded the blog neurowebcopywriting.
I have been working with content creation and content localization, content promotion, SEO and SEM, and web design.
I like literature, food, trekking, and psychology.