
This lecture introduces your instructor and shares a brief summary of their career progression and experience.
This is a brief narrative on how to make the best use of the slides and slide notes during the course as well as course slides and course notes, which you can download and use while working through the lectures.
In this lecture, you will learn about the course and its learning objectives.
This lecture shares some brief insight into the types of activities and roles that go into game development, explaining the role of a game analyst.
Explore how the gaming industry evolved and its major business models, highlighting a 2024 revenue of about 184 billion dollars and noting its scale relative to media markets.
Chart the game industry's revenue growth from 1970 to 2022, detailing the 1983–1985 crash and the 2010 mobile gaming surge powered by smartphones and app stores.
Trace gaming history from arcades to home consoles and mobile, noting the 1983 crash, NES and PlayStation milestones, online models, and the rise of cloud gaming.
Explore core gaming business models like capital investment, licensing, and publishing. Also examine in-house development, hardware ecosystems, and cloud gaming.
The gaming industry blends immersive storytelling, visual artistry, and emotional engagement with interactive experiences, expanding through multiplayer experiences and virtual reality to rival film, television, and music as entertainment.
Explore the Fortnite compulsion loop by landing, gathering loot, healing items, ammo, and building materials, inspect your inventory and weapons, then defeat rivals for a victory royale.
Analyze how Fortnite's compulsion loop drives engagement through land and loot, survival, and combat, enhanced by zones, progression, seasonal updates, cosmetics, and social events that keep players returning.
Explore the CRM model of acquisition, engagement, retention, and monetization for free-to-play games. Examine how campaigns, liveops events, social features, and rewards sustain engagement, retention, and monetization.
Apply the term analysis framework to model player behavior through acquisition, engagement, retention, and monetization strategies, using the mall analogy to connect concepts with product analytics.
Explore the studio roles, from producer to software engineer, and see how a game analyst delivers data-driven insights that optimize balance, engagement, and project execution.
Explore the three core areas of game analyst responsibilities—experience, service, and insights—across development, launch, and live service, using telemetry and dashboards to drive data-driven decisions.
Explore the skill sets a game analyst needs to be successful in the introduction to game analytics course.
Level up your professional experience by mastering the key skills that define a successful game analyst and set yourself on the path to game analytics.
Develop foundational SQL skills and data visualization to analyze player engagement, acquisition, retention, and monetization in game analytics.
Explore essential game analytics skills by learning SQL from Udemy, Freecodecamp, and YouTube, and using Tableau, Power BI, Looker, and Python for data analysis.
Explore career paths for game analysts, from studio roles like producer, product manager, or game designer to leadership as a studio general manager or data engineering in centralized technology teams.
Thank you for completing this introduction to game analytics; your feedback will improve the course. Reach out with questions or career guidance using the included contact details.
If you're interested in a free course to help you in your professional development to becoming a successful game analyst, please enjoy this bonus lecture.
In this course, at a high level, you will learn about video and mobile game analytics and the role a game analyst plays working in a game studio. The main topics covered in this course are:
The Game Industry: We will start with a look at the game industries historic background, growth, and future projections, as well as the game business and its various high-level corporate structures and business models.
Gaming Analytics: To understand how game analytics helps with game development, we will take a look at compulsion loops, reward functions, and player motivations. We will then look at game analytics frameworks to understand player behavior and relate that more broadly to product analytics.
Working In a Studio: What is it like to work in a game studio? To understand this, we'll take a look at what game analysts do and the other team members they work with in the game studio. We will touch on the game development lifecycle stages and the game analyst responsibilities.
Career Development: Finally, we'll finish with examining the skills a game analyst needs and how professional development can help you obtain them and begin a successful career as a game analyst.
At the end of this course, you should have a foundational understanding of:
Game Industry Business Models
Studio Roles Common In Video And Mobile Game Development
The Critical Skills A Game Analyst Needs To Succeed
Where To focus Your Own Professional Development