Amazon PPC Mastery

Learn what Amazon sponsored ads are, why to use them, and how to set up campaigns with keyword research, pay-per-click bidding, and basic optimization to boost sales and rankings.

Explore how sponsored product ads validate your listing with automatic campaigns, reveal relevant keywords, boost visibility on the first page, defend your brand, and uncover new opportunities.

Understand Amazon ads eligibility criteria, active professional seller account, US shipping, valid payment card, buy box eligibility, fulfil by Amazon, and key terms like campaign manager, ad groups, and keywords.

Identify the three keyword match types—broad, phrase, and exact—and optimize bids by understanding how these matches affect search terms and ad performance in Amazon PPC.

Learn to use the campaign manager to set billing, a daily account cap, and manual and automatic campaigns, with ad groups and keywords, and bid optimization.

Learn to calculate ACoS and break-even profitability for Amazon ads by computing net profit margin (price minus cost, shipping, and Amazon fees), with a 39% breakeven benchmark.

Identify head terms and long-tail keywords to balance search volume and bidding on Amazon ads. Use free and paid tools to research, compare volumes, and optimize campaigns and product listings.

Master clear Amazon PPC naming conventions by crafting descriptive campaign and ad group names that include campaign type, stage, descriptive product name, brand, and start date for precise reporting.

Learn to access and download Amazon search term reports, set up a net column and filters, then analyze impressions, clicks, spend, and cost per click to optimize campaigns.

Analyze the campaign performance report to identify low impression keywords and adjust bids by skew, raising low-cost keywords and lowering high-cost ones to boost impressions and sales.

Learn to download the campaign performance report and pivot table, set 60-day date range, refresh data, and analyze keywords with impressions using the campaign performance pivot table in Amazon ads.

Analyze Amazon ad performance using a pivot table: format metrics, filter by skew and product, sort by spend, and optimize keywords and bids for profitability.

Troubleshoot Amazon advertising campaigns by verifying keyword impressions, eligibility for buy box, and indexing against your asin, then adjust budget and bids for improved performance.

Gain a clear understanding of Amazon sponsored ads, learn to download and analyze reports, perform keyword research, create campaigns, and troubleshoot common issues.