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Amazon PPC Mastery
Rating: 4.2 out of 5(121 ratings)
598 students

Amazon PPC Mastery

A Skill you Must Master to be a Successful Amazon Seller
Created byGreg Mercer
Last updated 11/2017
English

What you'll learn

  • You will become a Pay Per Click Master

Course content

1 section14 lectures1h 3m total length
  • Welcome to Amazon PPC Masters2:15
  • What are Sponsored Product Ads?3:56
  • Eligibility Requirements4:24
  • Ad Display Auction Process3:59
  • Campaign Manager Overview3:19
  • Understanding Acos & Calculating Profitability2:16
  • Key Word Research Basics11:37
  • Naming Campaigns & Ad Groups1:55
  • Understanding Amazon's Search Term Report7:52
  • Understanding Amazon's Campaign Performance Report1:51
  • Setting Up a Campaign Performance Pivot Table3:16
  • Ad Campaign Analysis with the Performance Pivot Table9:17
  • Troubleshooting Your Advertising Campaigns6:33
  • Conclusion0:35

Requirements

  • None

Description

The Ultimate Amazon PPC Course 

Hi! My name’s Lennard Smith, from Jungle Scout, where we create product research tools for Amazon sellers.

In this course I’m going to cover an important topic for sellers, and that is understanding Pay-per-click advertising.

This is what you can expect to learn from this series:

What is Amazon Sponsored Ads?

Why should I use Amazon Sponsored Ads?

Pay Per Click basics

Keyword research and setting up campaigns

Basic optimization steps and best practices

Troubleshooting common issues

When you complete this video series, you’ll be able to

1) Understand the key concepts behind Amazon Sponsored Ads

2) Learn from advertising data to make improvements to your product listing

There’s a lot here to cover, but I’m going to break it down into nice, easy steps for you. Let’s get started!

Who this course is for:

  • Someone excited about launching a successful Amazon Private Lable Business