Amazon PPC Advertising - Become a Real Amazon FBA Ads Expert

Name: Amazon PPC Advertising - Become a Real Amazon FBA Ads Expert
Rating: 4.2 (28 reviews)

Get More Clarity on Amazon Marketing 2025 & Build a Sustainable Strategy Using Advanced Optimization Management Software

Created bySergey Semenenko

Last updated 12/2021

English

English [Auto],

What you'll learn

How to build Amazon PPC campaign structure in the right way.
How to handle tricky duplications, and placements optimization situations, and more.
Proven optimization framework with which you will gain more control over your PPC spend.
Tips and tricks on how to navigate your budgets correctly and enhance your strategy.
Utilize PPC performance using business intelligence techniques.
How to use a highly rated optimization tool among Amazon PPC experts and get lifetime access. (including new updates)

Course content

3 sections • 17 lectures • 1h 8m total length

Introduction1:56
Recognize that no single formula fits all products; adapt to market, product phase, and seasonality, while systemizing your Amazon PPC with guiding principles and a practical optimization tool.
Building product campaign structure - understanding the big picture.9:24
Understand how to structure Amazon PPC campaigns from automatic to manual, including brand and video campaigns, and how timing, control, and phased testing optimize targeting, bids, and budgets.
The Importance of negative cleaning and a tactic that could make a lot over time2:32
Master negative cleaning to cut wasted spend by detaching emotions, setting clear campaign boundaries, and using a tactic that turns thousands of negatives into precise, targeted phrases across campaigns.
Placements optimization - How to set it right and get more control2:46
Learn how to optimize Amazon PPC placements by structuring campaigns with limited keywords and single ad groups, isolating match types, and balancing top of search exposure with controlled bid changes.
How to Leverage Duplications2:48
learn to leverage duplications across exactTarget sponsored products, phrase contain, and three automatic campaigns to boost reach and profitability, while respecting break-even thresholds and a hierarchical match-type approach.
Seasonality, Product phases and their effect on our optimization approach2:58
Adjust bids and keywords based on seasonality and product stages to optimize Amazon pay-per-click advertising spend, applying aggressive tactics in rising demand and conservative tactics in lower-demand periods.
Find the balance when switching strategies2:40
Learn to balance sales growth and organic positions by switching from a growth-focused to profitability-oriented strategy. Scale budgets in strong areas while pruning unprofitable keywords and campaigns to maintain momentum.
Optimization framework1:08
Use the optimization checklist in the second phase to expand campaigns, building on phase one budget distribution, with daily, weekly, and monthly tasks including level optimization and budget reallocation.

Introduction and profitability tab3:16
Explore the profitability tab to view perspectives, including expense distributions, breakeven views, and net advertising profit in dollars; filter months, portfolio, campaign, match type, and search term to analyze trends.
Budget efficacy tab2:11
Analyze bid levels to maximize profitability and optimize budgets across major campaigns. Use day-of-week and month-over-month trends to adjust daily budgets and maintain organic position.
Match type & Placements overview tabs3:28
Reallocate budgets toward exact and phrase match types based on profitability, and prioritize top-of-search placements for the strongest returns in Amazon PPC.
Top Performers tab2:55
Use the top performers tab to track the five best selling search terms and top campaigns by momentum and profit, with ppc insights.
PPC in depth analysis tab8:38
Explore the PPC in depth analysis tab to optimize campaigns by analyzing search terms and keywords with color-coded rules for negatives, green good terms, pink opportunities, and bid adjustments.
KW Ranking tab2:57
Explore the correlation between ads position, organic position, and ads orders across months; select two or three keywords monthly and run low-bid campaigns to boost top search visibility and sales.
Summary tab1:45
Explore the summary tab to compare two periods, track percentage changes, and drill down by campaign, keyword, or customer search term, including return on every dollar spent.

Case studies6:05
Analyze product data with our tool through case studies to identify missteps, optimize exact match and phrase match campaigns, and cut losses with budget tuning to boost profitability and conversions.
Set up on your PC10:54
Set up Power BI desktop, organize campaigns into portfolios, download and link Sponsored Product and Brand reports with Helium 10, and configure production costs and dashboards via Power Query.

Requirements

Basic understanding of Amazon PPC main indicators – ACOS, CTR, CVR, etc..
The knowledge of how to set up Amazon PPC campaigns.
Must have a professional Amazon seller's account.

Description

Are you encountering situations where there is a random decrease in the performance of your campaigns?
Do you feel overwhelmed when planning on optimizing your PPC campaigns?
Are you struggling to decide what do to with your keywords in each campaign?
Do you feel that you don’t have a clear strategy for your ad spend management?

After 5 years of extensive experience managing over 300 different ASINs with millions of dollars annual Amazon PPC budgets, and facing all the questions above, I’ve discovered what’s truly working and what’s not.

In this course, I will share with you what I’ve learned, and I will pass along my principles, my optimization framework, and the tool I developed that contains all of my tactics and rules.
This course is short and to the point and does not contain any BS.
I’m sure that even a very experienced PPC manager would find a lot of value in this course and I invite you to join me for a new journey, where you will understand what’s really matter regarding managing your ad spend, selling on amazon, and start to enjoy the process.

This course is especially suitable for Amazon FBA private label sellers.
For any further questions, please don’t hesitate to contact me.

Who this course is for:

Amazon Sellers
PPC Managers
Account Managers
Amazon PPC Management Agencies

Amazon PPC Advertising - Become a Real Amazon FBA Ads Expert

What you'll learn

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Course content

First part - Guiding principles and rules for the ideal optimization system8 lectures • 26min

Second Part - Tool introduction7 lectures • 25min

Case studies and setting up the tool on you PC2 lectures • 17min

Requirements

Description

Who this course is for: