Amazon PPC Product Ads: Grow Your Private Label FBA Products

Name: Amazon PPC Product Ads: Grow Your Private Label FBA Products
Rating: 4.1 (350 reviews)

How create robust Amazon PPC product ads and sponsored campaigns to generate immediate traffic to your Amazon listings.

Created byCroxton MBA

Last updated 2/2016

English

What you'll learn

Become HIghly Proficient In Building Amazon PPC Campaigns
Research and discover powerful keywords from multiple keyword sources
Build Microtargeted Amazon PPC Campaign
Improve The Profitability Of Your Campaign

Course content

6 sections • 14 lectures • 2h 11m total length

Instructor Introduction & My Quick Talk On Amazon PPC8:59
In this video, I introduce myself and walk you through the power of Amazon PPC and why it matters to all sellers.

Module 1 - Sourcing Powerful Keywords From Multiple Sources7:10
Introduction to the process of sourcing powerful keywords for your Amazon pay per click advertising campaigns.
Module 1 - Google Keyword Planner10:13
The process of how I use Google Keyword Planner to source keywords for campaigns.
Module 1 - Merchant Words4:36
The process of how I use Merchant Words to source keywords for campaigns.
Module 1 - Keyword Inspector (Perform Reverse ASIN Keyword Searches)11:30
The process of how I use Keyword Inspector to source keywords for campaigns. Here we can do reverse ASIN searches across multiple competitors to see what keywords they're ranking for so we can then use those keywords for our own campaigns.

Module 4 - Live Demo Introduction5:23
Here we discuss the actual interface and provide an introduction to the utilization of the amaozn ppc campaign builder.
Module 4 - Live Demo of Building A Campaign5:23
In this lesson, we show you how to build a campaign from start to finish for both Auto Campaigns and Manual Campaigns.
Module 4 - Live Demo of Reviewing Campaign Data7:42
In this lesson, I show you how to review the campaign data and make decision on improving conversions and reducing your ACOS.
Module 4 - Downloading Your Search Terms Reports4:42
In this lesson, we discuss the process of downloading your reports and reviewing the keyword data so you can make better decisions on optimizing your amazon ppc campaigns.

Advanced PPC Strategies - How To Really Improve ACOS12:24
In this section you will learn advanced strategies and see me apply my complete bid adjusting walkthrough of my own campaign. Some of this you may have seen in a previous video, but I try really dive deeper into the purpose of bidding higher for expected terms that will generate sales and also budget optimization.
How To Improve Conversions - Listing Optimization8:43
We discuss conversion optimization strategies that will also improve your PPC conversions. This includes:

Turning off broad match and focusing on phrase and exact match

Deleting Certain Terms (Pausing) altogether

Adding More Terms To The Negative Terms List

Better Images To Attract Clicks

Creating A Better Listing In General (Our Amazon SEO Course)

Get More Reviews To Increase Conversions

Lowering Price To Entice More Buys
Advanced Tips On Conquesting & Finding More Expansive Keywords (Live Demo)14:22
In this video, I show how I use Keyword Inspector, Google Adwords, and Amazon to find the very best keywords to use for your keyword details backend system, Title, Bullets, Description, and your Amazon PPC campaign. I also discuss conquesting (taking advantage of big brands and the traffic they could bring to your listings)

Requirements

You don't need to have any prior knowledge to taking this course other than having an idea of what selling on Amazon is.

Description

We know that creating an Amazon listing and getting your branded or private label product up and running is one thing. But generating traffic is another and there truly is an art and science to it. In this Amazon PPC course, we discuss how to source powerful keywords and create profitable campaigns via Amazon sponsored product Ads (pay per click advertising PPC). The course is broken into four modules:

How To Source Powerful Keywords
How To Navigate Broad, Phrase, Exact, and Negative Match Keywords In Amazon
Philosophy On Building A Robust Campaign
Reviewing Terms & Optimizing Your Campaign
Live Demo & Walkthrough With Actual Case Studies
Profound Ways To Improve Your Listings In Order To Improve ACOS & Even SEO

In addition, we have an advanced sections around conquesting your competitors, ranking for multiple keywords, and other advanced topics critical to generating targeted and profitable traffic with an ROI and ACOS (Average Cost of Sale) better than 25% (spend / sales).

If you are a big brand, private label amazon seller, retail arbitrage seller, or a traditional merchant seller, this information will be incredibly relevant to your growth and product success.

Who this course is for:

Any Who Sells On Amazon

Amazon PPC Product Ads: Grow Your Private Label FBA Products

What you'll learn

Explore related topics

Course content

Introduction To Amazon PPC (Per Per Click Advertising)1 lecture • 9min

Module 1 - Sourcing Powerful Keywords From Multiple Sources4 lectures • 33min

Module 2 - Building A Profitable & Targeted Campaign1 lecture • 20min

Module 3 - Reviewing Your Campaigns & Optimizing1 lecture • 10min

Module 4 - Live Demo Walkthrough4 lectures • 23min

Advanced Section & Material3 lectures • 35min

Requirements

Description

Who this course is for: