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30-Day Money-Back Guarantee
Marketing Digital Marketing Amazon PPC Advertising

Amazon PPC Product Ads: Grow Your Private Label FBA Products

How create robust Amazon PPC product ads and sponsored campaigns to generate immediate traffic to your Amazon listings.
Rating: 3.6 out of 53.6 (340 ratings)
1,756 students
Created by Croxton MBA
Last updated 2/2016
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Become HIghly Proficient In Building Amazon PPC Campaigns
  • Research and discover powerful keywords from multiple keyword sources
  • Build Microtargeted Amazon PPC Campaign
  • Improve The Profitability Of Your Campaign

Requirements

  • You don't need to have any prior knowledge to taking this course other than having an idea of what selling on Amazon is.

Description

We know that creating an Amazon listing and getting your branded or private label product up and running is one thing. But generating traffic is another and there truly is an art and science to it. In this Amazon PPC course, we discuss how to source powerful keywords and create profitable campaigns via Amazon sponsored product Ads (pay per click advertising PPC). The course is broken into four modules:

  • How To Source Powerful Keywords
  • How To Navigate Broad, Phrase, Exact, and Negative Match Keywords In Amazon
  • Philosophy On Building A Robust Campaign
  • Reviewing Terms & Optimizing Your Campaign
  • Live Demo & Walkthrough With Actual Case Studies
  • Profound Ways To Improve Your Listings In Order To Improve ACOS & Even SEO

In addition, we have an advanced sections around conquesting your competitors, ranking for multiple keywords, and other advanced topics critical to generating targeted and profitable traffic with an ROI and ACOS (Average Cost of Sale) better than 25% (spend / sales).

If you are a big brand, private label amazon seller, retail arbitrage seller, or a traditional merchant seller, this information will be incredibly relevant to your growth and product success.

Who this course is for:

  • Any Who Sells On Amazon

Course content

6 sections • 14 lectures • 2h 11m total length

  • Preview08:59

  • Module 1 - Sourcing Powerful Keywords From Multiple Sources
    07:10
  • Module 1 - Google Keyword Planner
    Preview10:13
  • Module 1 - Merchant Words
    04:36
  • Module 1 - Keyword Inspector (Perform Reverse ASIN Keyword Searches)
    11:30

  • Module 2 - Building A Profitable & Targeted Campaign
    20:02

  • Module 3 - Reviewing & Optimizing Your Campaign
    10:27

  • Module 4 - Live Demo Introduction
    05:23
  • Module 4 - Live Demo of Building A Campaign
    05:23
  • Module 4 - Live Demo of Reviewing Campaign Data
    07:42
  • Module 4 - Downloading Your Search Terms Reports
    04:42

  • Advanced PPC Strategies - How To Really Improve ACOS
    12:24
  • How To Improve Conversions - Listing Optimization
    08:43
  • Advanced Tips On Conquesting & Finding More Expansive Keywords (Live Demo)
    14:22

Instructor

Croxton MBA
Digital Marketing & Ecommerce Amazon Expert
Croxton MBA
  • 3.9 Instructor Rating
  • 532 Reviews
  • 7,116 Students
  • 4 Courses

I currently run a digital advertising agency as well as run and operate a brand in which we private label products that we sell on Amazon. I have over 8 years of digital marketing experience and in a short period of time have taken our amazon brand to international markets, channels outside of Amazon, and advertising channels as well with Amazon PPC being our best advertising platform. I am an MBA graduate of NYU Stern School of Business and attended Morehouse College for my undergraduate degree.

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