Brand-Direct Wholesale Basics for New Amazon Sellers

Set up your company, your seller account and your research tools the way a wholesale distributor does.

Created byAli Khoddami

Last updated 10/2026

English

What you'll learn

Set up your company so it is ready to apply to brands for wholesale accounts.
Set up your Amazon seller account so its details match your business.
Install the research software used in brand-direct wholesale.
Use that software to check a product's sales history, prices and competition before you buy.

Course content

5 sections • 5 lectures • 4h 21m total length

Welcome and how the course works1:25
Welcome To Vela K Amazon Training!

YOU ARE EARLY TO THE GAME! Finally.. for once we got there early... now let's crush this. I got your back.

Course Description:
Unlock the proven roadmap Ali Khoddami used to build a multi-seven-figure Amazon FBA business—and help 100+ students do the same.

Over 4 classes, dive into bite-sized lessons, sourcing strategy, and launch plan. No fluff. No wasted time. Everything is built around real-world results.

Who This Is For:
You’re in Canada or the U.S. and ready to build a real, income-producing Amazon FBA business.
You’ve tried DIY courses or YouTube tutorials—and you need clarity, not more videos.
You’re willing to commit 2-3 hours/day, 5 days a week to transform your approach.
You want personal mentorship and accountability, not a one-size-fits-all program.

Outcomes You Can Expect:
Find at least 10 profitable products every month to sell on Amazon.
Build a repeatable, systemized process you can scale.
Gain confidence to manage suppliers, listings, and products without guesswork.
Join a community of driven sellers and get ongoing support.

I really hope you enjoy this course; it took us 3 years and $100,000 spent in training, plus getting our own Amazon account to 7-figures to put this together for you.

Good hunting.

Yours Truly..
Ali Khoddami
Vela K Products Ltd.

Company setup, step by step24:49
Welcome To Our Training - Class #1

Creating your Amazon business Fundamentals:

It’s very important for us to set up your company for success and not have to change the information such as emails, phone numbers, company details, banking, personal details or other data down the line because it is difficult for Amazon to re-verify this information and it can result in potential delays with your account, temporarily suspensions and slow down your growth.

The cost to set up this business model according to our training is between $500 to $1,000 (that is generally the cost to set up your company, Amazon account, software systems etc.). Then you become a real business... a real company... a company that can reach out to anyone in the industry, and you will get a call back. A company that Amazon wants to see grow on the platform.

Without doing this... you do not look legit or strong in the eyes of other companies, and ultimately slows your growth.

Once you finish this, you can move on to creating your Amazon account the right way.

See you soon.

Yours Truly..
Ali Khoddami
Vela K Products Ltd.

Seller account setup, step by step10:22
Welcome To Our Training - Class #2

In this class, you will learn the best way to possibly set up your Amazon seller account.

Remember, this is the road map to doing $100,000/M in sales on Amazon.

It is all the BEST lessons money can buy, 3 years of time, beating a tough suspension, losing money, making money and anything in between you can imagine.

These steps are even better than people doing MILLIONS on Amazon, trust me. Most of them got suspended.. so their millions is no good.

You want to build a long term, sustainable and profitable business and this is the way. Imagine a business that makes you an extra source of income every single month.. with no stress, no headache or work hours, and something you enjoy and can even bring your family into to grow it further.

Please follow along, and continue with the steps to achieve the BEST results.

Yours Truly..
Ali Khoddami
Vela K Products Ltd.

The research software I use40:12
Welcome To Our Training - Class #3

In this class we will learn what the best software systems are for Amazon FBA, and how to download them and get the best deals.

Each software is specifically designed for a specific area.

For example:

Profit = will be calculated by its own software
Potential Problems = will be evaluated by its own software
Product Sourcing = Its own software

You get the idea...

Why we do this? because although all in one solution software's can be good.. they cannot be great.

It is much more specialized to use what is made for that area. RevSeller, is made ONLY for profit calculation. Which means in its own field, they are experts.

They are also all very affordable.

Please install all of them, and move to the last module where you will learn how to use them and find unlimited products.

Yours Truly..
Ali Khoddami
Vela K Products Ltd.

Reading the data before you buy3:04:54
Welcome To Our Training - Class #4

This is our last module but not the end of our training..

Let me explain.

First of.. congratulations for coming this far. After this class, you can find an unlimited amount of profitable products to sell on Amazon on a regular basis.

Now to further educate yourself and become a top seller...

We do this business professionally with big numbers of sales every month in Canada and USA. Once we passed $100K/M on Amazon, we started teaching others how to do it and we have gotten a lot of our students to also achieve large numbers where now they make more money than their job..

For this to happen, of course more training is needed and consistent output + good decision making.

Yours Truly..
Ali Khoddami
Vela K Products Ltd.

Requirements

2 to 3 hours a day to work on the business.
Money set aside for company setup and your first stock, not rent or living money.

Description

This short course covers the first steps of a brand-direct wholesale business on Amazon: buying from established brands, with invoices from the brand, and reselling on Amazon in Canada and the USA.

I'm Ali Khoddami, founder of Vela K Products Ltd., a distribution company registered in British Columbia. I teach the same first steps I use in my own business.

What the course covers:

Setting up your company so it is ready to apply to brands
Setting up your Amazon seller account carefully, so its details match your business
The research software I use, and how to install it
Using that software to check a product's sales history, prices and competition before you buy

Who it is for:

People who want to understand how brand-direct wholesale works before they spend money on stock
Current sellers who want a cleaner setup for buying direct from brands

What to know before you start:

This is not a quick-income course. A business takes capital, time and steady work.
Results vary. No income, sales or result is promised. Stock can sell slower than planned or at a lower price, and you can lose money.
Amazon can restrict a listing or an account, and a brand can decline to work with you. The course shows how to lower these risks. It cannot remove them.

Vela K Products Ltd. is not affiliated with or endorsed by Amazon.

Who this course is for:

People who want to start a brand-direct wholesale business of their own, beside their current work.
Current Amazon sellers who want to buy direct from established brands.
Anyone who wants to understand the model before spending money on stock.

Brand-Direct Wholesale Basics for New Amazon Sellers

What you'll learn

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Course content

Introduction1 lecture • 1min

Setting up your company1 lecture • 25min

Setting up your Amazon seller account1 lecture • 10min

Installing your research software1 lecture • 40min

Using the research software1 lecture • 3hr 5min

Requirements

Description

Who this course is for: