Amazon Advertising Crash Course | Amazon Sponsored Ads Guide
- 3.5 hours on-demand video
- 1 downloadable resource
- 2 Practice Tests
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
Get your team access to 4,000+ top Udemy courses anytime, anywhere.
Try Udemy for Business- Start off on the right track with ideal campaign structuring & profitable keyword bidding
- Make the most out of your campaign budgets
- Set the right targets for your PPC Campaigns in different product lifecycle phases and optimize towards them
- Research and target the right keywords...and competitor products
- Understand and reap the benefits of the major advertising options provided by Amazon
- No knowledge required, though it won't hurt if you have a basic understanding of Amazon (at least as a customer and ideally as a seller / vendor ;) )
Brand new & up to date Amazon PPC course, updated in August 2020.
The aim of this course is to take away any kind of overwhelming feeling you may have with regards to Amazon Advertising and show you how to easily structure your ads campaigns, optimize them and the simple tricks you can use to remain profitable, including the right kind of goals, targeting the right keywords, setting ideal bids and optimizing your ads' performances.
With well structured slides I will make things as clear as possible, step by step. In one of the final lessons (26), after learning all the fundamental know-how, I will also give a live demonstration of creating your first Amazon ads campaign.
For anyone selling on Amazon or aiming to consult others. Amazon Advertising has, for many years now, been the fastest growing sector in global paid marketing and will in all likelihood soon eclipse Facebook (Google not quite yet), meaning the art of promoting products within Amazon is becoming a very necessary and demanded skill.
Amazon PPC has become indispensable in terms of ranking and selling products, but it really isn't all that complicated. I'm sure that after this course, you will agree with me!
PS. This course will constantly stay updated with any changes made within Amazon PPC, so you have life-long access to all the basic Amazon Marketing knowledge if you need a reminder at any point in time.
- For everyone who wants to start out with Amazon PPC and those who feel there is still more to get out of their advertising pursuits - this course will show you it really isn't all that complicated and you will feel like a Pro in no time.
- Have you started or are you planning to start your own private label business on Amazon and want to boost your sales? Amazon PPC is the way to go and you should know the basics to play the game.
- Or are you thinking of becoming an Amazon Consultant / work for an Agency? Look no further to gain all the necessary knowledge (and certificate ;) ) to get that client / job.
May I introduce myself? :)
I'm David and for the past 4 years I have dealt with and solved literally thousands of Amazon PPC questions while working as a customer success manager for Sellics, the leading Amazon PPC automation software, among other things. What to do with all that knowledge, I asked myself...well, why not just make it available to anyone looking to up their game in this exact field?
And so I decided to break it down to the most essential knowledge and share what I have been able to acquire through years of talking to sellers and vendors of all sizes (1-man-shows to some of the world's best known brands), giving advice for products (campaigns) of all types and making use of the unique position Sellics has to analyze big data across multiple advertisers, to really understand how things work and what works best.
I wanted to share it in the most effective and to-the-point way possible, building a presentation that I even started using to teach new Sellics team members the ins and outs of PPC from scratch. In this process I was able to continually optimize the course's outline, before I made it available to everyone on here ;)
...but enough about me. Like I was saying in the video, this will be the last time I talk/write about me or Sellics!
Well, almost, 2 little mentions later in the course were unavoidable since I only want to give the best advice possible...I hope you will forgive me! :)
Other than that, this video gives you the agenda of the course, ie. what you will be learning. Here it is again:
What is PPC (Pay per Click) and why do you need it?
Knowing all of your Amazon advertising options, as well as their Pros & Cons
Setting the “right” targets
Getting started with ideal preparation, ie. how to effectively structure your campaigns, target the right audience and set the right bids
How to measure & optimize your campaigns
If any questions come up during the course, don't hesitate to post them in the Q&A section!
Basic intro into Amazon PPC (Pay per Click):
what does the end result look like?
How does it work?
how much does it cost?
The main reason why sellers use PPC
Who can use PPC?
Where to get started and manage your campaigns
Explaining the differences between the main two Amazon ad type output formats and highlighting their unique advantages. Know exactly when either ad type is the ideal solution for you!
PS. please forgive my old self for not appearing quite as professional - these were the very first videos I did. It gets better again soon...;)
Still unknown and unused by many sellers, Product Targeting is a relatively new way to place your Sponsored Product ads in front of the right audience. In this video I explain where you'll find the option, how you can make use of it, as well as the difference and advantages of ASIN vs Category targeting.
Not only keyword targets have match types! Automatic targeting now offers more options than it used to. In this video I go into more detail of the "close", "loose", "complementary" and "substitutes" match types and explain how you can make use of them.
How exactly will you measure all of these goals? In this video I make it very concrete which KPIs will be important to your campaigns (and products). I will also show you where you can see and add those KPIs in the Campaign Manager.
What is this ACOS thing everyone is talking about and does it bite? In this video I explain how it is calculated, what it tells you ie. how it can help you, and how you can calculate the "right" ACOS goal for your products' campaigns.
You can find the sheet I show during the video here:
https://docs.google.com/spreadsheets/d/1kz8T4AKLOu6MIM00g_ucyAVb0TmwcqQLGzyagL62E7c/edit#gid=0
Simply copy the sheet at the top left and enter your own numbers :)
Explaining why and how Keyword Research will help your advertising efforts, and walking through your main options.
I also show in a very practical example what the end result of your research can look like and which kind of keywords you should focus on.
Are you aiming to run profitable ads? Well, then this video might just be of interest to you!
Learn about 3 ways of setting the bids for your keyword, product and automatic targets and understand when you should use which.
Here's the sheet I used during the video for your optimal bid calculation:
https://docs.google.com/spreadsheets/d/1kz8T4AKLOu6MIM00g_ucyAVb0TmwcqQLGzyagL62E7c/edit#gid=1316239844
You've made it so far now and truly know all of your options, targets, and have prepared your upcoming campaign perfectly.
Now it's time bring it all together. In this video I'll walk you through all the steps in the Seller Central campaign creation process and show you how you can put into practice everything you've learned in this course so far!
Now your ads are being shown to customers...but you're not getting any or enough clicks?
In this video you will learn how to change just that.
PS. Here are Amazon's general product image requirements:
https://www.amazon.com/gp/help/customer/display.html?nodeId=202073580
There it is again - the KPI that ultimately tells you if you are making money with your ads or not.
Find out how to react if your ACOS is above your target, even though your CTR and CR are good.
And what to do when things are going well for you! :)
As a little thank you / send off, I'm giving you 4 final points to consider for your Amazon Advertising.
Thank you so much again for joining and sticking through the course until the end ...even if you just skipped through it! ;)
If you haven't already, I would be forever grateful if you rated this course - if you feel it was helpful, of course!
If not, that's totally fine, just thought I'd ask :p
Finally, I invite you to join our Amazon PPC/SEO community on Facebook and LinkedIn and stay on the pulse of time:
https://www.facebook.com/groups/2897036966976505
https://www.linkedin.com/groups/8560885/
PS. in case you missed it before, here are the links the to the google sheets:
Calculate Target ACOS:
https://docs.google.com/spreadsheets/d/1kz8T4AKLOu6MIM00g_ucyAVb0TmwcqQLGzyagL62E7c/edit#gid=0
Calculate Target Bid:
https://docs.google.com/spreadsheets/d/1kz8T4AKLOu6MIM00g_ucyAVb0TmwcqQLGzyagL62E7c/edit#gid=1316239844
And now have fun with the test! ;)