Amazon Advertising Crash Course | Amazon Sponsored Ads Guide
What you'll learn
- Start off on the right track with ideal campaign structuring & profitable keyword bidding
- Make the most out of your campaign budgets
- Set the right targets for your PPC Campaigns in different product lifecycle phases and optimize towards them
- Research and target the right keywords...and competitor products
- Understand and reap the benefits of the major advertising options provided by Amazon
Requirements
- No knowledge required, though it won't hurt if you have a basic understanding of Amazon (at least as a customer and ideally as a seller / vendor ;) )
Description
Brand new & up to date Amazon PPC course, updated in January 2021.
The aim of this course is to take away any kind of overwhelming feeling you may have with regards to Amazon Advertising and show you how to easily structure your ads campaigns, optimize them and the simple tricks you can use to remain profitable, including the right kind of goals, targeting the right keywords, setting ideal bids and optimizing your ads' performances.
With well structured slides I will make things as clear as possible, step by step. In one of the final lessons (26), after learning all the fundamental know-how, I will also give a live demonstration of creating your first Amazon ads campaign.
For anyone selling on Amazon or aiming to consult others. Amazon Advertising has, for many years now, been the fastest growing sector in global paid marketing and will in all likelihood soon eclipse Facebook (Google not quite yet), meaning the art of promoting products within Amazon is becoming a very necessary and demanded skill.
Amazon PPC has become indispensable in terms of ranking and selling products, but it really isn't all that complicated. I'm sure that after this course, you will agree with me!
PS. This course will constantly stay updated with any changes made within Amazon PPC, so you have life-long access to all the basic Amazon Marketing knowledge if you need a reminder at any point in time.
Who this course is for:
- For everyone who wants to start out with Amazon PPC and those who feel there is still more to get out of their advertising pursuits - this course will show you it really isn't all that complicated and you will feel like a Pro in no time.
- Have you started or are you planning to start your own private label business on Amazon and want to boost your sales? Amazon PPC is the way to go and you should know the basics to play the game.
- Or are you thinking of becoming an Amazon Consultant / work for an Agency? Look no further to gain all the necessary knowledge (and certificate ;) ) to get that client / job.
Course content
- Preview03:24
- Preview07:24
- 07:54Why do you need PPC? There is more behind PPC than you might think...
Instructor
![David Zimmermann](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.8 Instructor Rating
- 77 Reviews
- 343 Students
- 1 Course
Hi PPC friend!
I'm David and I've been consulting Amazon advertisers for the past 5 years. After completing my studies in economics in Frankfurt, Germany, I joined a then 5-person software startup called Sellics in early 2016 - it now has over 150 employees.
Sellics was actually one of the first players that used terms such as "Amazon SEO", which back then barely led to any search results on Google - you could say Sellics helped create a whole new marketing discipline: Marketplace Optimization.
Since then, Amazon SEO and PPC has become huge, and I've had the pleasure to consult thousands of customers in these areas while learning from all of their different challenges.
My aim here on Udemy is to spare you some of those challenges and help you reach the full sales potential of your or your clients' products a lot quicker!
#nobullshit #nopromising6figurerevenue #justrealtalk