Amazon Advertising Fundamentals
What you'll learn
- Start off on the right track with ideal campaign structuring & profitable keyword bidding
- Make the most out of your campaign budgets
- Set the right targets for your PPC Campaigns in different product lifecycle phases and optimize towards them
- Research and target the right keywords...and competitor products
- Understand and reap the benefits of the major advertising options provided by Amazon
Requirements
- No knowledge required, though it won't hurt if you have a basic understanding of Amazon (at least as a customer ;))
Description
Amazon PPC Basics course, updated in April 2022.
The aim of this course is to take away any kind of overwhelming feeling you may have with regards to Amazon Sponsored Ads and show you how to easily structure your ads campaigns, optimize them and the simple tricks you can use to remain profitable, including the right kind of goals, targeting the right keywords, setting ideal bids and optimizing your ads' performances.
With well structured slides I will make things as clear as possible, step by step. After learning all the fundamental know-how, I will also give a live demonstration of creating your first Amazon ads campaign.
For anyone selling on Amazon or aiming to consult others. Amazon Advertising has, for many years now, been the fastest growing sector in global paid marketing and will in all likelihood soon eclipse Facebook (Google not quite yet), meaning the art of promoting products within Amazon is becoming a very necessary and demanded skill.
Amazon PPC has become indispensable in terms of ranking and selling products, but it really isn't all that complicated. I'm sure that after this course, you will agree with me!
PS. This course will constantly stay updated with any changes made within Amazon PPC, so you have life-long access to all the basic Amazon Marketing knowledge if you need a reminder at any point in time.
Who this course is for:
- For everyone who wants to start out with Amazon PPC and those who feel there is still more to get out of their advertising pursuits - this course will show you it really isn't all that complicated and you will feel like a Pro in no time.
- Have you started or are you planning to start your own private label business on Amazon and want to boost your sales? Amazon PPC is the way to go and you should know the basics to play the game.
- Or are you thinking of becoming an PPC Freelancer / work for an Agency? Look no further to gain all the necessary knowledge (and certificate ;) ) to get that client / job.
Instructor
![David Zimmermann](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.5 Instructor Rating
- 162 Reviews
- 687 Students
- 1 Course
Hi PPC friend!
I'm David and I've been in the Amazon ecosystem since 2016, working for one of the major Amazon ads software players and consulting 1000s of brands and agencies over 4 years.
A year of freelancer ads management followed in 2020, after which I joined a large Amazon aggregator as their PPC co-lead, managing around $100k monthly ad spend.
On Udemy I want to enable to take your first steps in Amazon PPC and easily be able to handle an advertising account.
Additionally, I offer a more advanced course on my website for those of you who decide they want to stay in this industry and easily get hired at a top agency or brand, or want to build their own business!