Advanced Amazon Marketing - The Complete Amazon Ads Course
4.5 (316 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,158 students enrolled

Advanced Amazon Marketing - The Complete Amazon Ads Course

A step-by-step guide to successful strategies for advertising on Amazon. MASTER Sponsored Product ads, Amazon marketing
4.5 (316 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,158 students enrolled
Created by COURSE ENVY
Last updated 8/2020
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2.5 hours on-demand video
  • 14 articles
  • 3 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Use Amazon tools to steal your competitions keywords.
  • Master Amazon ads; including Sponsored Products, Headline Search, and Product Display.
  • Learn how to create an optimized Amazon product listing.
  • Discover third-party Amazon software that will take your business to the next level.
  • Have an Amazon Seller Central account.

JOIN THE 500+ COMPANIES I HAVE CONSULTED ON ECOMMERCE AND INCREASING SALES VIA AMAZON WITH AMAZON ADS! Follow our step-by-step guides to building successful ad campaigns on Amazon.

Three reasons to TAKE THIS COURSE right now!

  1. You get lifetime access to lectures.

  2. You can ask me questions and see me respond to every single one of them thoughtfully in the course discussions section!

  3. What you will learn in this course is original, tested, and very detailed! Learn the Amazon seller strategies I implement for my Amazon FBA clients daily.

Why burden yourself with creating a new .COM for your eCommerce store and driving traffic to it? Use the eCommerce search engine GIANT  Amazon! People go to Amazon with one thing on their mind...BUY! Take advantage of the Amazon Seller Central (what we cover thoroughly in this course) and get your Amazon products sold faster! Learn  how to make money using Amazon starting today!

In this course, you will learn How to Advertise on Amazon! Learn how to MASTER Amazon's advertising platform and get your Amazon products appearing on the first page of Amazon search results!

You will be able to optimize your Amazon listings for increased sales and decreased advertising costs. You will be able to find top search keywords for your ads and product listings. You will learn from my mistakes so you are in the driver seat to making over the $236k I made my first year! You will be able to grow your current brand or new  private label brand via the mass traffic Amazon marketing provides!  Join this  course now to learn how to master Amazon marketing once and for all!


Who this course is for:
  • Amazon FBA businesses looking to grow.
  • Amazon sellers seeking to MASTER Amazon marketing.
Course content
Expand all 30 lectures 02:38:00
+ Introduction
1 lecture 02:32

Amazon Marketing Services offers targeted cost-per-click advertising solutions to help Amazon vendors reach new customers and drive sales on Amazon! Watch us delve DEEP into the details of all the Amazon paid marketing strategies we use!

Preview 02:32
+ Amazon Seller Central
10 lectures 01:03:50
Private Coursenvy Community for Q&A

Getting your product launched and found/sold on Amazon quickly is crucial. Follow these top hacks we always use when launching a product! 

Launching a Product - Top 4 Success Hacks
How to Launch a Product on Amazon - PDF
How to Find a Product to Sell on Amazon and Create an Amazon Product Listing
Amazon Algorithm Ranking Factors - PART 2

Enhanced Brand Content enables Amazon sellers to modify the product description field of their "brand name" ASINs and also allows brand sellers to describe their product features in a different way by including a unique brand story, enhanced images, and text placements.

Enhanced Brand Content can also be used to answer the most common customer questions by providing relevant product details that help drive more rapid purchase decisions and may reduce the likelihood of having products returned.

Enhanced Brand Content

 A Lightning Deal is a promotion offered in a limited quantity for a short period of time. Lightning Deals can be found throughout, and are available on the Today's Deals page or Prime Day page. Lightning Deals are available, one per customer, until either the promotion period for the deal expires or all the available inventory is claimed. Since Lightning Deals are time-sensitive, it's important to complete your order as soon as possible.

Lightning Deals
Amazon Coupons

The Early Reviewer Program is a new program that encourages buyers who have already purchased a product to share their authentic experience through reviews.

Early Reviewer Program
+ Amazon Paid Advertising
10 lectures 58:34

What is CPC? What is ACoS? How do I calculate ACoS? We answer it all here!

Amazon Ads Lingo
Amazon Advertising - PDF

Want to understand how you can take your campaign to the next level? Check out the external resource links of this lecture for tips on Amazon campaign success!

FAQ: How do I optimize my campaigns?
With Sponsored Products you can drive sales at with keyword-targeted ads.
Sponsored Product Ads
Amazon PPC Management
Improving your Advertising Cost of Sales (ACoS) is a key way to ensure your Amazon advertising campaigns deliver sales at the right cost for your business.
Top 6 Ways to Improve your Advertising Cost of Sales (ACoS)

Using the Amazon Marketing Services keywords research techniques we taught you and Amazon keyword research websites like:

-Google Keyword Planner

...are a great start to finding keywords for your Amazon product listing! But to take our keyword research to the next level, we use Long Tail Pro!

Preview 19:59
Amazon Keyword Research - PDF

Amazon Stores is a free, self-service product that allows brand owners to design and create multi page stores to showcase their brands, products and value proposition on Amazon.

Create an Amazon Store Page

Learn how to use Amazon Reports to help scale your Amazon business!

Amazon Reports
+ Selling a Book? Amazon Marketing Services (AMS) for Kindle
3 lectures 16:16

Before we can use the Amazon marketing services, we need create an Amazon vendor express account!

The HACK Quick Route to an AMS Account!
If you aren't selling a book...
With Product Display ads you can drive sales at with product or interest targeted ads.
Product Display Ads
+ FAQs and Great Resources for Learning More!
6 lectures 16:47

Amazon Sponsored Product ads are the next frontier of brand growth on Amazon. Are you ready to take advantage of the opportunity?

Amazon Management Software
WATCH ME: Choose Products to Sell on Amazon
My ALL-IN-ONE Amazon Tool

Click the link to see us rank our favorite Amazon software!

The Best Amazon Software
Focus on This Before Black Friday

Thanks again for taking our course and we hope you enjoy all our other top rated courses!

Bonus Lecture: FREEBIES!!!