Learn to read Amazon ad metrics, calculate ACoS, and optimize campaigns across one or multiple products by testing techniques and tracking impressions, clicks, and click-through rate for long-term book visibility.

Explore the three Amazon ad campaigns for books—sponsored products, sponsored brands, and lock screen ads for Kindle publishers in the American market—and learn setup, brand registration, and interest-targeted e-book advertising.

Launch an automatic targeting campaign and learn how Amazon selects keywords, set bids and budgets, compare dynamic, down only, and fixed bidding strategies, and review weekly reports.

Launch an exact match Amazon campaign using long tail keywords for books, with manual targeting and exact bids. Use free keyword tools, name ads strategically.

Launch a low-bid broad board-match campaign with manual targeting. Monitor reports to identify keywords driving sales, and run with a $10 budget using down-only dynamic bids.

Register your author page and brand on amazon, then launch a sponsored brands campaign using keywords or product targeting, select ASINs, set a budget, and optimize bids with campaign data.

Learn how Amazon video ads require a registered brand and brand registry enrollment, including about $40 per month plus selling fees, and assess profit potential for book campaigns.

Explore lock screen ads for Kindle books on Kindle readers and tablets, targeting categories and reader interests, with a $100 minimum budget and up to $1 per click.

Launch your book on Amazon with ads even with no reviews, but expect to lose money initially to gain reviews. Break-even often sits around 50%, and reviews influence buyer choice.

Adjust ad bids with the ACOS calculator to reach target ACOS and profitability, review weekly reports, and incrementally tweak bids while pausing or reactivating campaigns seasonally.

Adjust campaign settings and placements to optimize bids and placement options, such as top of search and product page, using dynamic bid controls and daily budget adjustments.

Learn to run Amazon ad campaigns, optimize ACoS, and balance launch spend with reviews, prioritizing a few best sellers while others complement the catalog.