
Introduction
Never before in the history of the world has there been an age with so many opportunities available to all.
No matter your age, your background, gender or even nationality, the internet has brought us the opportunity to gain the knowledge we seek to pursue any venture we desire.
The internet provides a platform for your and my voice to be heard.
Whether you’re an artist, entrepreneur, professional, artisan or craftsman.
Through the internet, you have the tools to explore, learn and succeed in your field.
Install WordPress on a hosting platform, set up a domain, and create an admin name and password to log in; then build pages, posts, and menus with plugins and themes.
Discover how to install and customize WordPress themes, set up the visual composer page builder, and tailor visuals, typography, logos, and plugins for a professional site.
Explore WordPress settings, widgets, and plugins to optimize a professional site for digital marketing, including site title and home page, SEO tools, analytics, contact forms, social sharing, and backups.
Learn how search engine optimization uses on-page and off-page factors, Google-approved techniques, and long-term strategies to boost traffic with optimized content, site structure, accessibility, responsive design, and user experience.
Explore seven on-page seo factors, including page titles and descriptions, site structure and navigation, content quality and accessibility, responsive design, user experience, and keyword planning with long-tail keywords.
Learn to create unique, valuable content that serves users and boosts search engine optimization through research-based writing, timely topics, readability, clear structure with headings and regular updates, while avoiding duplicates.
Explore how Google's search algorithm evolves to prioritize high-quality content, semantic understanding, mobile and voice search, and social signals, while integrating acquisitions to tailor results.
Create authentic content across blogs, videos, or podcasts to boost your digital marketing. Choose a personal or business brand, craft clear headlines, and deliver valuable content to grow followers.
Build a loyal blog audience by delivering valuable content, engaging readers, and addressing their questions, then grow through networking, personal responses, and clear calls to action.
Learn how online advertising reshapes media consumption, delivering measurable ROI via CPC and CPM models on Google and Facebook, with budgets, campaigns, and optimization strategies.
Set up Google Analytics to monitor your site's traffic, install the tracking code on every page, and learn to read reports to improve website performance.
Explore Google Analytics terminologies and core reports, including audience overview, dashboard metrics (new users, sessions, bounce rate, goal completions), and custom reports to track conversions and direct traffic.
Explore Google Analytics e-commerce setup, including enabling e-commerce, tracking transactions, and analyzing conversion rates, impressions, and traffic sources to optimize landing pages and engagement.
What makes this program special
Unlike other courses, the Lowercase Academy Digital Marketing Training Program is based on the methods, practices and strategies used by the world’s most successful online entrepreneurs.
It’s a PRACTICAL course with easy to follow online video sessions, showing you exactly what to do and how to do it. No previous marketing or technical experience required. Even the trained and seasoned digital marketer will find plenty of value-adding tips to create a complete and successful online marketing strategy.
This program offers a TIME EFFICIENT learning experiencing, meaning, you only need to spend a few minutes a day to learn and then put your knowledge into practical use.
How it works
The online training program is a high-impact course consisting of easy-to-follow instructional video sessions.
It’s highly recommended to follow the program in chronological order, as sessions are built on one another. Each session assumes that the knowledge provided in the prior section are attained and fully comprehended.
SUPPORT will be provided throughout the program and will assist on topics covered in this course.
Why choose us
The digital marketing training program was designed, based on the methods and practices of the world’s most successful online entrepreneurs and millionaires. You’ll learn these proven tactics, methods and exactly how to implement these in your own career and business.
The Digital Marketing Training Program: presented by Barry la Grange
Barry is the founder and CEO of Lowercase digital agency with 10 years experience in the online industry; is working with global corporate clients in the areas of Search Engine Optimization; Web Content Management and Digital Marketing Consultation.
“I started to incorporate these methods and practices into my own ventures and agency… and it transformed my business” – Barry