Ivaylo is a born tech entrepreneur seeking to innovate new and emergent industries. He has worked as a design engineer in a variety of projects from high powered laser 3D printer design to manufacturing infrastructure development of small nations to management and development of a new generation of international blockchain financial exchange. He found he had a natural talent in digital marketing early in his life when he was running successful national digital ads for every one of his tech companies.
He found that the entire marketing industry had a major gap in the local frame of marketing. Why was it that you can target ads to people all over the world by regions and towns in a variety of ways, but precisely to people in a current location at a certain time? He found beacon technology in its early stages and realized that the two major market dominators who used this technology quickly became a multi level marketing sham. They would deceive their salespeople and users regarding their beacons and charge magnitudes more than their service was worth. The moment he realized that beacons perfectly filled the local marketing, he was all in. The explosive viral boom of proximity marketing is finally here! Now he wants to teach anyone willing to learn how to set up their own proximity marketing campaign to get an advantage over their local competition.