Digital Marketing Made Simple: 20 Courses in 1

Digital Marketing Made Simple: 20 Courses in 1

Digital marketing can feel overwhelming.

SEO, social media, AI, paid ads, analytics, content, websites, email marketing, funnels, careers, strategy… there is a lot to learn, and it can be difficult to know where to start.

This course is designed to make digital marketing clear, practical and easier to understand.

Whether you are a beginner, business owner, career changer, freelancer, student or professional looking to upskill, this complete 20-module programme will help you build confidence in digital marketing step by step.

You will learn how digital marketing works in the real world, with practical examples, clear explanations and structured lessons taught by Kaz Laljee, a Chartered Marketer and digital marketing trainer with over 20 years of experience.

This is not just a collection of random videos. It is a complete digital marketing programme covering SEO, social media, AI, paid ads, analytics, websites, email marketing, lead generation, content creation, strategy and career options.

What You’ll Be Able To Do

• By the end of this programme, you will be able to:

• Understand how digital marketing really works, not just the theory

• Build stronger marketing foundations before spending money on campaigns

• Understand your customers, competitors and market

• Build and improve websites and landing pages

• Use SEO to help people find you on Google

• Understand how AI is changing search through AEO and GEO

• Create content for social media, video, podcasts and online platforms

• Plan paid advertising across Google, Meta, LinkedIn, TikTok, YouTube and display ads

• Use email marketing, CRM and lead magnets to generate interest and enquiries

• Use AI tools to support content creation, research, planning and productivity

• Analyse marketing performance using Google Analytics and other data sources

• Improve conversion rates and get better results from your marketing

• Understand digital marketing career paths, freelancing options and portfolio building

  
  

What Makes This Course Different

This programme is designed to help you understand digital marketing without feeling overwhelmed.

It is:

• Clear and easy to follow

• Practical and step by step

• Built around real-world marketing examples

• Designed for beginners as well as people who want to upskill

• Based on over 20 years of marketing, training and consultancy experience

• Focused on helping you apply what you learn, not just watch videos

• Structured as 20 courses in 1, giving you a complete digital marketing pathway

Kaz’s learners often describe his training as clear, practical, engaging, supportive and easy to understand. This course has been built with that same approach.

What’s Included in This Programme

This course is made up of 20 structured modules covering:

• Marketing foundations and strategy

• Customer understanding and psychology

• Market research and competitor research

• Personal branding

• Websites and landing pages

• SEO, including AEO and GEO updates

• Social media, forums and online communities

• Paid ads across Google, Meta, LinkedIn, TikTok, YouTube and display

• Email marketing, CRM and lead magnets

• Video and podcasting

• Content creation and AI

• Funnels and lead generation

• Influencers, affiliates and sponsorship

• Google Analytics and performance tracking

• Conversion rate optimisation

• Career options, freelancing, business growth and next steps

Each module includes structured lessons, clear explanations and practical insights to help you move from confusion to confidence.

What You’ll Get Beyond the Videos

This programme is practical, not just theoretical.

Alongside the video lessons, you will also get access to supporting resources to help you apply what you learn, including:

• Downloadable slides for each module

• Practical handouts and worksheets

• Step-by-step guides and marketing frameworks

• Templates, checklists and useful examples

• A glossary of key digital marketing terms

• Quizzes to reinforce your learning

• You will also see walkthroughs and demonstrations of key platforms and tools, including Google Ads, Meta, LinkedIn, Google Analytics, AI tools and more.

The aim is to help you move from learning to doing.

Who This Course Is For

• This course is suitable for:

• Beginners who want a clear starting point in digital marketing

• Business owners who want to improve their online presence

• Career changers who want to understand digital marketing skills

• Students and graduates exploring marketing careers

• Freelancers and aspiring agency owners

• Professionals who want to upskill in SEO, AI, paid ads, analytics and content

• Anyone who feels overwhelmed by digital marketing and wants a clearer structure

• No previous marketing experience is required.

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Why Learn From Me

This programme is delivered by Kaz Laljee, a Chartered Marketer, digital marketing trainer and strategist with over 20 years of experience.

Kaz has worked across digital marketing, training, consultancy and real-world projects, and has been recommended by 95+ professionals on LinkedIn.

His teaching style is known for making complex topics clear, practical and easier to understand, using real-world examples and a supportive step-by-step approach.

Start Your Digital Marketing Journey

If you are ready to stop guessing and start understanding how digital marketing really works, this programme will give you the structure, tools and confidence to move forward.

By the end of the course, you will not just know more about digital marketing. You will understand how the different parts fit together and how to apply them in the real world.

Let’s get started.