Alan Sharpe's B2B Content Writing Masterclass + ChatGPT Tips

Use ChatGPT as a writing tool to spark inspiration, draft outlines and headlines, then refine to your voice, verify facts, and avoid replacing the writer.

Avoid common ChatGPT pitfalls in copywriting, such as lacking citations and fabricating facts. Fact-check, manually add references, and treat ChatGPT as a writing partner, not a substitute for human judgment.

Transform AI drafted copy by replacing 'can' and 'will' with 'does' to convey certainty and immediate benefits across B2C and B2B contexts, boosting trust and persuasiveness.

Learn to create original B2B blog posts that rank on Google by interviewing subject matter experts, delivering thought leadership insights, and crafting posts that attract buyers.

Discover how to prepare for a B2B blog post by interviewing a subject matter expert, clarifying your goal, aligning with search intent, and crafting a working title and keyword focus.

Learn to interview a subject matter expert to craft a B2B blog post, using a working title and exploring anti static caster wheels versus ESD caster wheels.

Master ten techniques for conducting effective sme interviews to craft original b2b blog posts. Prepare questions, share outlines, follow up, and define terms to fulfill the post title's promise.

Master the opening sentence of a B2B post by establishing relevance, offering a benefit, and creating urgency, with anti-static versus esd caster wheels as the example.

Choose the format that best fits your topic and title - faq, listicle, y, or how-to - guided by the keyword anti-static caster wheels versus esd caster wheels.

Establish readers' context by defining static electricity and electrostatic discharge, and clarifying anti-static vs. SD caster wheels, using transitions and structured sections.

Learn how to craft the body of a blog post comparing anti-static caster wheels and ESD caster wheels, using formats, inverted pyramid structure, and a table to compare features.

End every post with a conclusion that answers the so what question and reveals the key takeaway, then pair it with a value-driven call to action.

Finalize your post title after finishing the post, keep the keyword phrase anti-static caster wheels versus ESD caster wheels at the front for SEO, and tweak for clarity.

Discover how to generate engaging blog post titles with ChatGPT, using a clear topic, outline, and post length to craft professional, clickworthy titles through iterative prompts.

Learn to generate a blog post outline with ChatGPT, AI text content generation, by defining topic, working title, and length, and crafting explicit prompts for a detailed, structured outline.

Optimize your B-to-B blog post for search using the keyword anti-static caster wheels versus ESD caster wheels. Align post and page titles and craft a meta description to boost ranking.

Craft powerful meta descriptions that boost SEO and click-through rates by leveraging ChatGPT prompts to align your post title, keywords, and main benefit for Cabo San Lucas fishing content.

Learn to generate more leads and win more deals by writing amazing B2B case studies, from choosing the right customer to turning interviews into a compelling, structured case study.

Understand the who, what, why, where, when, and how of text case studies to show a customer's success with your product for potential buyers.

Explore the anatomy of a B2B case study, learn the seven parts—title, company, situation, solution, pull quote, results, call to action—and how to craft a customer success story.

Select an ideal customer for your case study by showing measurable results with KPIs and a before-and-after story that aligns with your target market and can be published.

Learn to create powerful customer case studies by interviewing the right person, asking open-ended questions, capturing a verbatim transcript, and detailing the company, situation, solution, and results.

Learn to craft a four-part marketing case study (company, situation, solution, results) by interviewing customers and focusing on relevant details to engage potential buyers.

Learn to craft compelling B2B case studies by detailing the situation and customer pains, interviewing clients for measurable results, and linking to your solution and results.

Learn to craft compelling b2b case studies by gathering internal and client insights to describe the solution and its steps. Capture timelines and after sale services to boost credibility.

Learn to present measurable results in case studies by linking KPIs and metrics to your solution, and gathering clear customer insights to support testimonials.

Record a customer interview, transcribe it, and outline the four case study sections—company, situation, solution, results—then label questions and prune for a coherent narrative.

Craft a compelling case study about an outsourced IT helpdesk provider and a cosmetics client. Show how to structure the company section, highlight global, 24/7 English and Spanish support.

Learn to turn interview bullets into a tight, consequence-driven case study section. Describe customer pain with vivid examples like 25 minutes to answer and map the buying journey and criteria.

Learn to describe the solution by detailing thorough onboarding, a comprehensive review of custom software and user processes, and regulatory compliance to set customers up for success.

Explore how to craft the case study results section to prove customer success with measurable outcomes, featuring improved customer satisfaction, faster speed to answer, and reduced handle times.

Explore optional extras for case studies: call to action, company blurb, pull quote, and sidebar. Balance objectivity with persuasive messaging and align calls to action with the buyer journey.

Learn to craft a case study title that names the customer and the solution, states measurable results, and fits a headline or a headline with a subhead across channels.

Learn to summarize a case study with AI by outlining four sections: company, situation, solution, results. Use clear prompts and iterations, and show single ERP standardization and inventory tracking.

Tailor your b2b case study to the right audience, tell a narrative with measurable results and client quotes, and optimize for search.

Learn to write effective marketing white papers that generate leads by selecting resonant topics, researching rigorously, outlining for flow, and crafting strong section titles, with tips from Alan Sharp.

Explore how marketing white papers are impartial, authoritative, in-depth reports that present a problem and a solution, inform readers, build trust, and generate leads.

Explore the anatomy of a marketing white paper, learning its predictable structure from title page to call to action, and how to guide readers with introduction, background, solution, and recommendations.

Pick a topic your audience wants, grounded in buyer personas and pain points, then craft a lead-generating white paper and landing page that targets relevant keywords.

Explore how to generate white paper topics with ChatGPT to address audience questions, anticipate pain points, and future-proof copywriting careers amid AI.

Define your key message, then brainstorm, organize, and structure a white paper with a clear outline, using a heading hierarchy and the five W's and H to guide readers.

Learn to outline a white paper with ChatGPT by defining the topic, working title, and about 3000 words, then design prompts and iterate to explore unassailable niches and case studies.

Craft strong white paper titles that show who it's for, what it's about, and why readers should read. Use front-loaded keywords and subtitles; avoid branding as a brochure.

Master seven steps to use chatgpt for generating compelling whitepaper titles and subheads. Clarify theme, purpose, audience, and findings, then generate options and iteratively select engaging subtitles.

Master data-driven white papers by sourcing credible research from firms like Gartner and Forrester, cite sources, and organize findings with outline mode and headings to build authority and generate leads.

Identify the role of context and background in a white paper, and structure content with a clear problem, background, and solution for readers.

Learn to craft a persuasive white paper by defining the problem, outlining the background, and detailing a solution section with case studies and evidence to guide reader decisions.

Craft an impartial, persuasive white paper that guides buyers to a clear call to action, linking problem and solution to your firm and guiding next steps along the buyer journey.

Adopt a designer's mindset when writing white papers, crafting sidebars, pull quotes, and infographics to render statistics and key ideas visually for readability.

Learn to craft impartial, authoritative marketing white papers by describing a problem, offering a solution, and avoiding hype, buzzwords, selling, and biased critique, while citing sources.

Master video scriptwriting for product demos and explainer videos by learning how words, visuals, and sounds come together, plus structure, production terms, and storytelling from intro to outro.

Learn the anatomy of a video script, using a two-column format of visuals and audio, with seven components—words, visuals, sounds, and timing—for explainer and product demo scripts.

Learn to write video scripts by coordinating words, visuals, and sounds, and master two-column scripts, establishing shots, b-roll, montage, graphics, and transitions.

Discover eight essential factors to write effective explainer or product demo scripts, including goal, video length, audience, B-roll, images, screen casts, expert access, and product literature.

Record a live product demo with a subject matter expert, note major topics, translate features into benefits, and create a shot list to script compelling explainer or product videos.

Turn your demo transcript into a structured outline by adding headings and time codes. Reorder sections to shape a clear product video script with features organized by function.

Craft a B2B product demo script for the roto rake, a hydraulically driven power rake by recent industries, opening with action, delivering context, and grabbing attention with visuals and voiceover.

Think visually and write for the ear in B2B video demos, and avoid describing what viewers can already see by showing rather than telling.

Describe what viewers can't grasp from visuals in B2B product videos, pairing visuals with narration and a features–benefits outline, including dual motors delivering up to 40% more torque.

Write enough words for each segment in a B2B product demo by matching narration to visuals, pacing to segment length, and writing for the ear to avoid dead air.

Learn to write for the ear by using short, simple sentences in active voice, crafting scripts for listeners rather than readers, and matching cadence to visuals.

Match the cadence of your visuals with narration to create synchronized product demo and explainer videos, ensuring each clip's pace drives clear communication.

End your product demo with a concise summary of the main benefits and a clear call to action. Highlight the rotor rake's broad utility and the ease of use.

Tell a story in product demos to engage buyers with a clear beginning, middle, and end that reflects their needs. Use narrative to present a cohesive sales argument and benefits.

Craft visuals for a video by building a solid audio script and using ChatGPT to generate visuals that align with the audio, enhancing storytelling and feature demos.

Watch a rendered video of the script used in this course to explore the roto rake's dual hydraulic motors, floating rotor drive, and features for ditching and leveling.

Master the art of writing LinkedIn posts that drive traffic to long form assets for b2b writers, such as white papers, using keywords from PDFs and quick rewrites.

Learn how to craft LinkedIn social posts that drive readers to a landing page to download a white paper, using a six-topic briefing and a clear call to action.

Craft five blog posts from the white paper on sustainability to drive readers to the landing page, showing how process and utility industries sustain profitability while reducing emissions.

Explore digital connectivity and transformation by crafting five LinkedIn posts from the client white paper, emphasizing digital process automation, industrial internet of things, and secure, integrated automation for future-ready operations.

Discover how old skills and new generations transform process industries, and learn to turn white paper insights into LinkedIn posts about automation, industrial AI, and autonomous operations.

watch a hands-on walkthrough of proofreading and rewriting B2B social posts to tighten copy, sharpen sustainability messaging, and align with digital transformation themes in process automation.

Craft engaging LinkedIn posts with AI text generation using ChatGPT, leveraging essential event details, audience insights, and countdown prompts to boost promotion.

Craft compelling b2b social media posts by using an asset such as a white paper and quickly copy and tweak content. Add hashtags and mentions to drive leads and traffic.

Learn to craft long-form b2b e-books with 20+ pages, build authority with data and visuals, and apply formatting, tone, and horizontal design for online readability.

Apply three key principles to your e-book: pick a compelling pain point, clarify the reader and business goals, and add original insights to stand out.

Learn how to interview subject matter experts to enrich your B2B e-book, build credibility, gain diverse insights, and capture transcripts for polished content.

Plan and outline your book around a working title, audience needs, and solutions, using a strong table of contents and subject matter expert transcripts to guide writing.

Discover how to write for a buyer persona across the buyer journey, distinguishing business vs technical buyers, and tailor content to solve problems and boost ROI.

Write an ebook introduction that hooks the reader, names their pain, shows the consequences of inaction, and hints at the solution, while aligning with your buyer persona and working title.

Write one page at a time to craft a B2B e-book for your buyer persona. Treat each page as a self-contained idea with a clear beginning, middle, and end.

Explore how visuals enhance e-book writing by using diagrams, captions, and design blocks to guide readers through sections, subtitles, and pull quotes for a polished layout.

Refine your ebook title after writing, name your reader, name the problem, and reveal practical solutions using SEO-friendly wording and social sharing.

Learn to craft a powerful executive summary for a B2b e-book, outlining the audience, problem, and solution. Highlight top-level findings and recommendations to entice readers without spoiling the book.

Use ChatGPT to craft a B2B e-book introduction by leveraging the full text, table of contents, and audience pain points of energy sector professionals, focusing on the energy transition.