AI to Empower your Marketing Team

Access all the materials and templates that support your learning journey.

Generate high-performing keywords with AI-driven tool Ahrefs.

Align content with user needs using AI-powered insights in Ahrefs.

Optimize site performance with AI-driven audits and fixes in Ahrefs.

Use Ahrefs AI to find multilingual keywords and expand reach.

In this lesson, you'll get your own AI companion: the book "AI for Business".

Enhance readability, engagement, and SEO with AI feature in Ahrefs.

Create unique visuals for marketing and branding with OpenArt.

Discover Microsoft Copilot, an AI assistant integrated across Microsoft 365 apps that helps you write, analyze, and create content more efficiently.

In this lesson, you’ll learn how to use Microsoft Copilot across Office apps to automate everyday tasks, generate content, and boost productivity in your workflow.

Introduction to AI agents in Microsoft ecosystem and how they assist with task automation and productivity.

Learn how to generate AI-powered images using Claude’s creative tools.

Learn how to leverage Claude AI project for generating blog posts, social media content, and marketing materials.

Discover how to use Claude Pro for generating high-quality written content for various platforms.

Explore how Claude AI can create compelling ad copy, email campaigns, and social media posts.

Generate video avatars for content and personalization with HeyGen.

A hands-on lesson focused on generating natural-sounding voice-overs with Respeecher, covering the core process from text input to final audio output.

Speed up content creation with AI-powered writing.

Explore advanced AI writing features for marketing with Stockimg.ai

Identify and predict market trends with Google Trends.

In this lesson, we'll show you how you can create a presentation from scratch using Copilot.

In this lesson, you will learn how to analyze your tables in Excel using Copilot.

In this lesson, we'll show you how to generate images in Copilot in seconds.

Here, we'll conduct basic SEO search using Copilot.

In this lesson, you'll learn how to use Microsoft Copilot for crating emails and optimizing your email marketing.

In this lesson, we'll cover how you can easily do your analytics research using AI.

Here, you'll learn how Copilot can help you in your marketing endeavors.

Automate social media content creation with Jasper AI.

Create stunning visuals effortlessly with Canva AI tools.

Convert text into engaging videos with AI automation.

In this lesson, we'll tell you the main rules for basic image generation.

In this lecture, we'll show you ways how you can use Ai to generate images for your marketing and branding campaigns.

Use DeepSeek to automate tasks efficiently.

Apply DeepSeek to create a detailed SEO strategy for your business.

Learn how to transform a simple prompt into a fully functional app using AI by mastering structured thinking, iterative prompting, and the fundamentals of vibe coding.

Automate your video editing with AI Agent Mosaic.

This lesson teaches you how to use Firecut to automate repetitive editing tasks and streamline your video production workflow for faster, more efficient results.

Learn how to record and edit videos with AI feature - Riverside.

Learn how Beyond Presence enables lifelike, real-time AI avatars that can talk naturally, show emotion, and support use cases like customer service, onboarding, and interactive training.

In this lesson, we'll explore the Picsart as all-in-one tool for different creatives creation.

Learn the key differences between the Free and Pro versions.

Explore its core features and how they can help you work smarter.

See how Perplexity stacks up against ChatGPT, Gemini, and others.

Save time by letting Perplexity handle the busywork.

Streamline your operations using AI-driven workflows.

Plan, write, and optimize social content faster.

Use AI to respond to emails and support queries.

Get fast insights into trends and competitors.

Tailor your messaging with audience insights.

Generate and nurture leads automatically.

Turn more visitors into customers with AI-powered personalization and testing.

Learn to create viral growth, lead teams, and maintain your mental health.

See how AI simplifies data analysis and reveals powerful business insights.

An overview of Perplexity Comet and its approach to real-time, AI-powered web intelligence.

Practical examples showing how to use Perplexity Comet for fast research, validation, and insight generation

In this lesson, you’ll get a clear picture of what Canva has become in 2025 — including AI tools, video features, Docs, and why it’s more powerful than ever.

This lesson walks you through the updated Canva interface, panels, navigation, and where key tools now live after recent changes.

This lesson shows how to use Canva’s templates without looking generic — with smart editing tips to make designs feel fresh and branded.

In this lesson, you’ll learn how to set up your Brand Kit to keep your content consistent and professional across all formats.

This lesson walks you through creating and saving your own templates in Canva so you can reuse layouts without starting from scratch.

In this lesson, we’ll explore Magic Design — Canva’s AI layout tool — and see how a simple prompt can turn into a ready-to-use visual.

This lesson introduces Magic Write, the AI writing assistant built into Canva, and shows how to generate headlines, captions, and outlines.

In this lesson, you’ll learn how to generate unique visuals using text prompts — with Canva’s built-in AI and third-party integrations.

This lesson shows how to edit videos directly in Canva — from trimming clips to adding transitions, sound, and animated overlays.

In this lesson, we’ll use Canva’s animation controls to bring designs to life — and build visual flow that supports your message.

This lesson breaks down how to work with layers, grids, and frames — so your designs feel clean, aligned, and intentionally structured.

In this lesson, you’ll learn how to repurpose one design into multiple platform formats using Canva’s Magic Resize feature.

This lesson shows how to publish designs straight from Canva to platforms like Instagram or LinkedIn — or send them to Google Drive.

In this lesson, you’ll discover how to use Canva’s built-in Content Planner to visually organize and schedule your posts automatically.

This lesson walks through Canva’s collaboration tools — including real-time editing, team roles, and managing access for shared content.

In this lesson, we’ll explore how to manage file access, view past versions, and restore previous drafts without losing your work.

This lesson covers practical ways to keep your Canva workspace tidy — from naming conventions to folders, hubs, and design systems.

Discover how NotebookLM turns your documents into an AI-powered research assistant.

See what makes NotebookLM unique compared to tools like Notion,Obsidian or Evernote.

Learn how to access, activate, and create your first notebook step-by-step.

Explore the main dashboard,  how to upload sources, and learn about functions of all sections and buttons.

Use Chat, Notes, Audio Overview, and Mind Map to actively shape and structure your thinking.

Summarize documents, extract insights, and compare sources using targeted AI prompts.

Group, label, and sequence your notes logically. Use Mind Map and Briefing tools to check structure and flow.

Learn to upload, explore, and extract key content from various sources. Use AI tools to ask focused questions and organize findings into structured, research-ready notes.

Structure your notes by themes and tags to clarify thinking and navigate complex information. Build reusable knowledge systems with clear labels and intentional groupings.

Bring all your research into one place—upload PDFs, Google Docs, and more. Use Discover, summaries, and naming conventions to work seamlessly across diverse content types.

Learn how to reuse prompts, structure repeatable tasks, and build modular analysis workflows to save time and effort across projects.

Use AI as a creative partner to surface gaps, reframe ideas, and spark new directions for proposals, presentations, or research topics.

Transform your saved insights into actionable steps. Organize tasks using tags and priorities to bridge thinking and execution.

Craft tailored summaries aligned to your audience and goals using precise prompts and reusable summary structures.

See how Copilot can help you write and customize Power Query M code to clean, transform, and prepare your data faster and with less manual effort.

Learn how to write effective prompts that guide Copilot in cleaning, formatting, and standardizing your datasets for accurate analysis.

Discover how to use Copilot to automate advanced data preparation tasks like pivoting tables, parsing text, and generating calculated fields

Explore how Copilot can assist in identifying outliers, validating data integrity, and maintaining high-quality datasets

Learn how to prompt Copilot to quickly summarize your data using key descriptive statistics like mean, median, mode, and standard deviation.

Discover how to use natural language prompts to create correlation matrices and identify trends in your data with the help of Copilot.

Explore how Copilot can assist you in performing hypothesis tests and interpreting results to support data-driven decisions.

Learn how to generate charts and visuals in Excel using natural language prompts with Copilot.

Discover how Copilot enhances data storytelling through automatically generated, insightful, and interactive visuals.

Master how to customize, filter, and export your visuals for polished presentations and reports with Copilot’s help.

Understand the core principles for using AI responsibly, ethically, and safely in professional environments.

Learn how to respect intellectual property, give proper credit, and ensure originality when using AI-generated content.

Identify and reduce biases in AI systems to promote fairness, equity, and inclusion in outcomes.

Discover best practices for protecting personal and confidential data when interacting with AI tools.

Develop skills to verify and validate AI-generated information to ensure accuracy and reliability.

Explore global AI regulations and understand how policies like GDPR affect AI usage and compliance.

Learn strategies to balance AI automation with critical human judgment and decision-making.

Uncover how AI can supercharge your professional development and open new career opportunities in the corporate world.

Stay on the cutting edge with the latest tools, trends, and techniques to maximize your GenAI and ChatGPT skills.

Learn the foundational language and key concepts that power generative AI technologies like ChatGPT.

Master advanced strategies to craft effective prompts that drive accurate, context-aware AI responses.

Explore powerful prompting frameworks like ReAct and Self-Ask to enhance reasoning and multi-step thinking in AI.

Deepen your prompt engineering skills with techniques for refining outputs and guiding complex AI behavior.

Discover and apply tools that let you test, compare, and optimize AI prompts for consistent results.

Learn specialized prompt techniques tailored for different industries, tasks, or creative use cases.

In this lesson you will explore 30 powerful ways CEOs can use MyGPTs to save time, boost clarity, and lead smarter—from strategic insights to day-to-day automation.

In this lesson you will discover how to use a MyGPT to automatically collect, interpret, and report your key performance indicators—so you're always aligned with business performance in real time.

In this lesson you will learn to automate meeting scheduling and generate instant, action-ready summaries to free up hours in your week.

In this lesson you will learn how to delegate your inbox to a MyGPT that prioritizes, summarizes, and drafts replies based on your communication style.

In this lesson you will learn how to use a MyGPT to monitor competitors in real time—tracking news, product launches, hiring trends, and market signals effortlessly.

In this lesson you will explore how a MyGPT can simulate strategic what-if scenarios, helping you test decisions before you make them.

In this lesson you will streamline board preparation using AI to generate insights, visuals, and concise reporting from raw data and updates.

In this lesson you will learn to automate investor updates, tailoring tone and clarity to keep your stakeholders engaged and aligned.

In this lesson you will see how a MyGPT can proactively scan for risk signals, flag compliance issues, and summarize regulatory updates.

In this lesson you will unlock how AI can monitor markets, filter targets, and summarize strategic fit for M&A opportunities.

In this lesson you will create a MyGPT to onboard new hires with tailored, role-specific guidance and cultural orientation.

In this lesson you will build a GPT that acts as your internal search engine—surfacing insights, policies, and past decisions instantly.

In this lesson you will learn how to generate tailored internal comms and leadership updates to keep your teams aligned and inspired.

In this lesson you will craft a MyGPT that can generate press responses, social media drafts, or crisis comms within minutes.

In this lesson you will build a GPT that turns strategic ideas into investor decks, partner proposals, or grant applications fast.

In this lesson you will discover how to use a MyGPT to auto-generate and polish slides that align with your messaging and brand.

In this lesson you will learn to create compelling visuals, diagrams, and infographics with AI assistance for faster storytelling.

In this lesson you will partner with AI to brainstorm bold ideas, explore market gaps, and challenge your assumptions creatively.

In this lesson you will build a GPT to analyze sales data, highlight trends, and recommend tactical adjustments in real time.

In this lesson you will discover how to use AI to synthesize feedback from surveys, calls, and reviews into actionable themes.

In this lesson you will design a MyGPT that audits your calendar and suggests optimizations to protect focus and maximize impact.

In this lesson you will delegate your travel planning to AI—streamlining itineraries, meetings, and expense tracking with ease.

In this lesson you will use AI to translate business content across languages, retaining tone and cultural context.

In this lesson you will create a GPT to personalize your learning agenda—summarizing books, curating insights, and flagging trends.

In this lesson you will learn how to maintain warm, timely communication across your network with an AI relationship tracker.

In this lesson you will design a MyGPT that tracks workload, flags burnout risk, and encourages sustainable performance habits.

In this lesson you will use AI to identify skill gaps, succession risks, and team performance patterns for better talent planning.

In this lesson you will learn to run AI-powered crisis simulations to pressure-test your leadership response and operational plans.

In this lesson you will prepare for tough board questions by training with an AI that mimics investor perspectives and challenges.

In this lesson you will build a GPT that tracks ideas from inception to execution—mapping progress, blockers, and ROI potential.

In this lesson you will create your personal AI twin—an executive assistant that learns your style and handles complex tasks on your behalf.