
The foundation of the whole course: how to research your niche before making a
single video. You'll learn how organic app promotion actually works on TikTok and
how to find the trends, accounts, and language your audience already responds to.
In this lecture:
- Why organic beats paid for app promotion
- How to research your niche and spot winning content
- Finding the keywords your audience actually searches
- Setting up for everything we build in the next lessons
A short hands-on walkthrough: we turn the theory into a ready keyword list using
the attached prompts. You'll see exactly how to generate search terms and hashtags
for your own product.
In this lecture:
- Using the keyword prompt step by step
- Adapting it to your product (example: Unsent)
- Direct-topic, pain-based, and conversational keyword groups
- Attached files: TikTok keywords prompt (general + Unsent example)
This is where AI joins your workflow. You'll learn how to break down any viral
video or account into the elements that made it work - hooks, scripts, metrics,
and patterns - instead of guessing.
In this lecture:
- What to look for in a viral video
- How AI analysis speeds up trend-watching
- Turning raw data into repeatable patterns
- Building analysis skills you can reuse anytime
A full screen-recorded walkthrough: we set up the project, connect the data, and
run the analysis prompts live. Follow along and build the same system for your own
product.
In this lecture:
- Setting up the Claude Code project and API keys
- Creating the project memory (CLAUDE.md)
- Analyzing a video, then a whole account
- Saving your own analysis skills
The hook decides whether anyone watches. This lesson gives you a library of 12
universal hook formulas, grouped by the psychological trigger they pull, with
cross-niche examples you can copy and adapt.
In this lecture:
- Why the first 3-5 seconds decide everything
- 12 hook formulas across 4 triggers: curiosity, pain, benefit, identity
- Real examples adapted to different niches
- How to build your own hook bank
Learn how to create a realistic AI creator that promotes your product without
looking artificial. You'll build a detailed Creator Doc from a real prototype and
get an intro to the best image and video generation models. Includes a live
walkthrough of building the Creator Doc in Claude Code.
In this lecture:
- Why AI content looks fake, and how real context fixes it
- Finding a prototype and collecting the right details
- Building a Creator Doc (live in Claude Code)
- Best image and video models, and where to get access
- Attached file: Creator Doc prompt
The complete content system in one lesson: from gathering references to writing
hooks and scripts, understanding your audience, and avoiding the red flags that
kill reach. Includes ready prompts and a file of 50 hook templates.
In this lecture:
- Gathering references and analyzing them for patterns
- Splitting your audience into personas
- Hook formulas and a 4-part hook framework
- Writing native scripts that don't feel like ads
- The mistakes that stall growth, and the right way to CTA
- Attached files: Prompts, 50 Hook Templates
Why carousels convert better than you'd expect, and how to make AI images that look like real photos instead of AI renders. We cover the models, the prompting patterns that kill the plastic look, and how to keep one character consistent across every slide.
Build the carousel machine end to end, live in Claude Code.
We connect an image model through the Runware API, generate the first slide, and iterate on it in plain language until the style is right. Then we lock that style into a reusable skill - so every future carousel comes out consistent without re-explaining anything.
By the end you'll produce a full carousel from a single prompt, and you'll have the skill saved in your own project.
How to produce video content with AI actors - without a camera, a studio, or an editor.
We'll cover the models available right now and what each one is for, how face swap works and why it beats generating a person from scratch, and how motion control lets you borrow an exact movement from a reference video. You'll also learn why a consistent character matters more than a perfect one.
Build the video pipeline end to end, live in Claude Code.
We connect a video model, pull a frame from a real TikTok, swap in our own AI character, and bring that still to life. Then we borrow an exact movement from a reference clip with Motion Control, and edit everything into a finished vertical video - hook text on top, end card at the bottom.
You'll watch a face swap fail first, and learn the rule that makes it work. Then we save the whole pipeline as a skill and generate a batch of finished videos from a single command.
Everything up to now was about making content. This lecture is about running it as a business.
You'll learn how to structure a content hypothesis, test it honestly in sprints instead of judging by one lucky video, and read the metrics that actually matter. We'll cover the three stages every channel goes through - reach, conversion, scale - and why looking at all three at once is the fastest way to burn out.
You'll also get the practical account mechanics: how to warm up a new account, how often to post without killing your reach, and what benchmarks to expect at each stage. Plus the honest part about attribution - why the link in bio only shows you 5-10% of the picture, and how to tell your content is converting anyway.
Finally: when to scale, who to hire first, and what to look for in a creative strategist.
What you built, where you are on the map, and exactly what to do in your first week of posting. Plus the mistakes that make people quit - and the honest truth about how long this takes.
This course contains the use of artificial intelligence.
Specifically: the narration is AI-generated, and the course teaches you to use AI tools (Claude, Claude Code, Runware) to produce content. All material, structure and expertise are my own.
You're making content. So why is nobody watching?
Here's the brutal truth most people learn the hard way: the best product doesn't
win. The best-marketed one does. You can have something genuinely great to offer,
put it out into the world, and watch it land to total silence - while someone with
a worse offer and a viral TikTok account eats your entire audience. It isn't fair.
But it is how the game works right now - and this course hands you the exact
playbook to win it.
If you've ever felt any of this, keep reading:
- You post videos and they die at 200 views, and you have no idea why.
- You looked at paid ads, saw the price, and quietly closed the tab.
- You "tried short-form," gave it a few weeks, and gave up.
- You watch other accounts blow up and think, "What do they know that I don't?"
None of that means your content is bad. It means nobody has taught you how content
actually spreads - and how to make it spread on purpose, on repeat, without a
marketing team or an ad budget.
That's exactly what you're about to learn.
WHY THE "OBVIOUS" ADVICE KEEPS FAILING YOU
Let's kill the myths that are quietly draining your time and energy.
Myth #1: "Just run ads." Paid reach is a money furnace. Unless you already have deep
pockets and a tuned funnel, you'll burn cash faster than you earn it. Organic reach
is where the real leverage is.
Myth #2: "Post consistently and you'll grow." Consistency with weak content just
means you fail consistently. Volume is worthless without a system behind it.
Myth #3: "You need to be on camera / be an influencer / be naturally interesting."
No. You need to understand hooks, triggers, and formats - and increasingly, AI can
carry most of that weight for you.
Myth #4: "Going viral is luck." This is the big one. Virality is not luck. It's a
repeatable set of ingredients: the right hook, the right trigger, the right format,
the right sound, aimed at the right pain. Once you can see those ingredients, you
can reverse-engineer them - and this course teaches you to see them.
The people winning with short-form video aren't more creative than you. They just
have a system. Now you'll have a better one, powered by AI.
WHAT MAKES THIS COURSE DIFFERENT
Most "go viral" courses hand you vague pep talks and a list of trends that are dead
by the time you finish watching. This is not that.
This is a complete, build-as-you-go system for growing organically with short-form
video - on TikTok, Reels, and Shorts - and it puts modern AI (Claude and Claude
Code) to work at every single step. You won't just learn what to do. You'll build
the actual tools, prompts, and documents that do it with you, again and again, for
any product, brand, or niche.
By the end, you won't be "hoping" a video works. You'll be running a process.
HERE'S WHAT YOU'LL ACTUALLY BE ABLE TO DO
By the time you're done, you'll have walked the entire path from "I have no idea
what to post" to running a real content machine:
- Research any niche and find exactly what's already working - and why.
- Use AI to analyze viral videos and accounts down to their hooks, scripts, and
patterns, so you can reverse-engineer what makes them spread.
- Write scroll-stopping hooks on demand from proven formulas, instead of staring at
a blank screen.
- Build realistic AI creators that represent you or your brand without ever showing
your face - if you don't want to.
- Use AI image and video models (like Higgsfield and more) to
generate consistent visual content for your brand.
- Use AI image and video models through a single API - generating carousels,
face swaps, AI actors, and motion-controlled video, all from inside Claude Code.
- Turn all of it into native scripts that convert, while dodging the red-flag
mistakes that quietly kill reach.
- Run it as a system: test hypotheses in sprints, read the metrics that matter, warm up accounts without getting banned, and know exactly when to scale.
It's a complete, repeatable system - not a pile of disconnected tips. And it's built
so you can point it at any product, brand, or idea, again and again.
THE TOOLS AND TEMPLATES YOU KEEP FOREVER
This isn't theory you forget by next week. You get downloadable assets you'll
actually use:
- Keyword research prompts for finding your audience
- Claude Code prompts for analyzing videos and whole accounts
- The Creator Doc prompt for building AI influencers
- Audience and reference analysis prompts
- A library of 50+ hook templates across 5 categories
Plug in your niche, and they work for you on day one.
And more than templates - you build reusable Claude Code skills as you go:
one that breaks down any TikTok video or account, one that generates and edits
images, one that generates video, and one that runs your entire video pipeline
end to end. They stay in your project. You point them at a link and a hook,
and they produce finished content.
IS THIS COURSE FOR YOU?
This course is for you if you're:
- A founder, creator, or solo marketer who needs attention but has zero budget for
paid ads.
- A marketer or growth specialist who wants to add short-form video and AI content
creation to your toolkit.
- A creator or aspiring UGC creator who wants a repeatable system instead of
guessing what goes viral.
- Curious about using AI as a real, practical marketing weapon - not a toy.
This course is NOT for you if you want paid-ads tricks, follower-count vanity
metrics, or a magic "get rich overnight" button. What you'll learn here is a
practical, hands-on system that rewards doing the work.
YOU DON'T NEED EXPERIENCE - YOU NEED THE SYSTEM
No marketing degree. No video-editing skills. No existing audience. No prior AI
knowledge. We start from the basics and build up, and we walk through Claude and
Claude Code together, click by click. If you have something to promote and a
willingness to follow the steps, you're ready.
HERE'S THE REAL CHOICE
You can keep doing what you're doing - posting into the void, hoping, refreshing
your view count, watching lesser content win. Or you can spend a few focused hours
learning the system that turns content into real attention on purpose.
Your ideas deserve an audience. That audience is on TikTok, Reels, and Shorts right
now, scrolling past everyone who never learned this. Let's make sure they stop
scrolling for you.
Enroll now, open Lesson 1, and let's turn your content into something people can't
ignore.