AI SEO Mastery 2026: ChatGPT & AI Overviews Mastery + N8N

Get familiar with GSC – Google’s essential (and free) tool for monitoring how your site appears in search. We’ll cover what it does and why you absolutely need it.

Explore the full range of data and reports available in GSC: performance, indexing, mobile usability, Core Web Vitals, links, and more.

Learn how to filter your data by query, page, country, device, and date – and why these filters are crucial for drawing meaningful insights.

Discover how to analyze performance for individual keywords: impressions, clicks, CTR, and position. Learn how to find opportunities for growth.

Understand how Google indexes your site and how to diagnose common coverage issues. Learn to fix indexing errors and monitor crawl health.

Learn how to use regular expressions (regex) to create advanced filters. Ideal for analyzing query patterns, brand terms, long-tail keywords, and more.

Learn how to submit your XML sitemap, fix common sitemap errors, and understand what your sitemap tells Google about your website structure.

In this lesson, I’ll show you exactly how I use AI tools — like ChatGPT, Gemini, and Google AI Studio — to analyze data from Google Search Console. You’ll learn how to:

• separate category pages from product pages,

• create complex regex filters in seconds,

• generate clear, client-ready reports and insights from GSC data,

• detect duplicate categories and identify high-potential pages,

• and automate repetitive SEO tasks that used to take hours.

This is a hands-on example of how AI can become your personal SEO assistant — helping you analyze faster, structure data better, and deliver professional-level audits with ease.

Learn why keyword research is the foundation of every successful SEO campaign. We'll cover what makes a keyword valuable and how it fits into your overall strategy.

Not all keywords are equal. Discover the four types of user intent and how aligning your content with intent helps you rank and convert more effectively.

Compare short, competitive phrases with longer, more specific ones. Understand when to use each type and why long-tail often leads to faster results.

xplore free and paid tools (Google, Keyword Planner, Semrush, Ahrefs, ChatGPT) and strategies for finding keywords with high potential and low competition.

Tap into your own data. Learn how to use Google Search Console to uncover real queries that already bring traffic – and where you can grow.

In this lesson, you’ll learn how to do effective keyword research using SE Ranking—from finding quick-win keyword opportunities to analyzing your competition and building a data-driven content strategy.

We’ll cover:

• How to analyze keyword difficulty, search volume, and intent,

• How to generate, filter, and bulk-analyze keyword ideas,

• Why “reverse engineering” your competitors is the fastest way to discover high-potential topics,

• And how to use competitor research to build a winning SEO plan.

Whether you’re new to SEO or want to upgrade your workflow, you’ll see how SE Ranking makes keyword research faster, smarter, and more strategic—so you can create content that actually ranks and brings in real traffic.

Watch a full walkthrough of analyzing keyword value using volume, difficulty, intent, SERP analysis, and relevance for your site or niche.

Learn how to assign keywords to the right pages on your site. We'll cover how to avoid cannibalization and ensure each page has a clear topic.

Follow along as we perform live keyword research and build a keyword map for a real website – with clear explanations for every step.

Learn how to write SEO-friendly title tags that not only help you rank but also boost your click-through rate. Understand ideal length, keyword placement, and branding.

Meta descriptions don’t directly affect rankings, but they can greatly increase CTR. Learn how to write compelling summaries and when to let Google auto-generate them.

Discover how to use heading tags properly to help Google understand your content structure. We’ll cover best practices for H1s, H2s, and subheadings.

Learn how to include keywords in your content without overstuffing. We’ll also cover the role of synonyms and related terms (semantic SEO).

Is longer always better? In this lesson, we’ll look at ideal content length by intent, competition, and SERP analysis. You’ll learn why there's no universal number, how to analyze top-ranking pages, and how to decide whether your content needs 500 or 3,000 words – based on data, not guesswork.

In this lesson, you'll learn how AI-powered content optimization tools like NeuronWriter and Surfer SEO can help you write better, rank faster, and optimize smarter.
We’ll walk through:

• How these tools analyze top-performing pages

• How to use their suggestions (keywords, structure, NLP terms)

• How to score your content and improve it step by step

• When to follow the recommendations—and when to trust your judgment

• Common mistakes when using these tools (e.g. blindly stuffing terms)

You'll see a live demo using one of these tools to optimize a blog post in real time.

Understand how to create clean, keyword-rich URLs that improve user experience and help with rankings. Learn what to avoid (e.g. unnecessary parameters).

Internal links guide users and search engines through your site. Learn how to use anchor text strategically and build a strong content hierarchy.

Images are content too. Discover how to use alt text, proper file names, and compression techniques to boost image SEO and site performance.

Want to appear at the very top of Google? Learn how to format content (lists, definitions, tables) and answer questions directly to increase your chances.

Show Google that your content is created by real experts. Learn how to demonstrate Experience, Expertise, Authoritativeness, and Trust on your website.

Duplicate content is one of the most misunderstood topics in SEO. In this lesson, you'll learn what duplicate content really means, why it matters, and how it can impact your search visibility. We'll cover the difference between internal and external duplication, common causes like product variations or CMS issues, and how Google actually handles duplicate pages. You'll also discover practical ways to fix and prevent duplication using canonical tags, noindex attributes, redirects, and smarter content planning. Real examples and simple tools will help you detect and resolve duplicate content issues on your own site with confidence.

Get a clear understanding of what technical SEO is, how it supports content and links, and why it’s essential for crawling, indexing, and ranking your website.

Learn the most important server response codes for SEO (200, 301, 302, 404, 410, 500). Understand what they mean, how they affect crawling, and how to identify and fix issues.

Discover how to use the robots.txt file to allow or block crawling of specific areas of your site. Learn syntax, common mistakes, and how to test your file using Google tools.

Learn how to control indexing with meta robots tags and HTTP headers. Understand the difference between noindex, nofollow, noarchive, and how to apply them safely.

Understand how canonical tags work, when to use them, and how they help consolidate ranking signals across similar or duplicated pages.

Creating content in multiple languages can help you reach international audiences, but it also comes with SEO challenges. In this lesson, you'll learn:

• When and why to create multilingual or multi-regional websites

• The difference between language targeting and country targeting

• How to implement the hreflang attribute correctly in HTML or via sitemaps

• How to avoid duplicate content issues across translations

• Common hreflang mistakes (like self-referencing and missing return links)

• How to test and validate your hreflang setup using Google tools

• Best practices for URL structure: subfolders (/en/, /de/) vs subdomains vs ccTLDs

Whether you're translating a blog or managing an e-commerce site in multiple countries, this lesson will help you do it the right way.

Find out how Google allocates crawling resources to your site. Learn how to optimize internal linking, site structure, and avoid wasting crawl budget on low-value pages.

Learn how to create, submit, and maintain a proper sitemap that helps search engines discover your content. Understand what to include and what to exclude.

Get a beginner-friendly explanation of how Google crawls JavaScript-based websites. Learn what SSR, hydration, and rendering delays mean for SEO.

Discover why your site needs to run on HTTPS, how to set up SSL properly, and what to check to avoid mixed content issues.

Overview of what a technical audit includes: crawling, indexing, content structure, metadata, and common technical issues.

Walk through installing Screaming Frog, adjusting basic crawl settings, and scanning a website for the first time.

In this lesson, we dive into the most critical and commonly encountered hints provided by Sitebulb during an SEO audit. While Sitebulb can generate hundreds of different hints depending on your site’s structure, we’ll focus only on the ones that appear most frequently and have the biggest impact on your SEO. You’ll also learn how to use ChatGPT to better understand and resolve these issues efficiently.

In this lesson, I’ll show you how to go beyond automated hints and start digging into your site manually using Sitebulb’s powerful interface. You’ll learn how to uncover hidden issues using tools like URL Explorer, visual crawl maps, and sitemap-only reports. These features allow you to find pages that are deeply buried, orphaned, or leftover from development—problems that might not trigger a hint but can seriously affect crawlability, indexation, and SEO performance. Once you know where to look, you’ll be able to diagnose real problems on your own—just like a professional SEO.

In this module of the SEO course, I’ll show you how to use SE Ranking to run a detailed audit of any website. You’ll learn:

• how to launch an audit and set it up properly,

• which reports and tabs matter most,

• how to identify the most common technical SEO issues,

• how to analyze internal and external linking,

• and how to track progress with re-audits.

This tool makes it easy to spot problems that may be holding your site back in Google, and it’s also perfect for preparing professional client audits.

? By the end of this lesson, you’ll be able to perform a complete technical SEO audit on your own and take the right steps to improve your site’s health and search visibility.

Links from sites in a similar niche or context are much more valuable. In this lesson, we explore why topical relevance matters more than raw Domain Rating, and how to identify truly relevant opportunities.

Not all links are created equal. You’ll learn how to assess authority using metrics like Domain Rating (Ahrefs), Domain Authority (Moz), and actual traffic. We'll explain why one strong link can be worth more than 100 weak ones.

This lesson covers how Google uses anchor text to understand the content you're being linked to. We’ll break down types of anchor text (branded, exact match, generic) and how to balance them in a natural backlink profile.

You’ll discover how placement affects link value—footer and sidebar links vs. in-content links. We'll also explore the importance of editorial links and natural positioning.

Does the link point to your homepage or a deep, specific URL? Learn why building links to useful content (like blog posts or guides) often works better than linking directly to commercial pages.

Google introduced new link attributes to better classify link intent. This lesson breaks down what each one means, how Google treats them, and when each is appropriate.

Get an overview of proven link-building tactics: guest posting, broken link building, skyscraper method, resource page links, HARO, and more. This lesson sets the stage for deeper dives into each strategy.

In this lesson, you’ll learn how to uncover powerful link-building opportunities by analyzing your competitors’ backlink profiles with SE Ranking. Step by step, we’ll explore how to:

• Navigate the Backlinks tab and understand key metrics like Domain Trust, Page Trust, Referring Domains, and Backlinks.

• Identify the most common anchor texts, top referring domains, and high-authority links.

• Use filters such as Domain Trust ranges and Broken Backlinks to spot the most valuable and easiest-to-acquire opportunities.

• Apply AI tools (Google AI Studio, ChatGPT) to categorize backlinks by authority and relevance, filtering out spammy or low-value links.

• Leverage automation to scale your outreach, including exporting data, finding emails in bulk, and sending personalized broken-link replacement pitches at scale.

Learn how to write effective outreach emails, build relationships with site owners, and get responses that lead to backlinks. Templates and real examples included.

Understand how to create resources, guides, tools, and data-driven content that naturally attract backlinks over time—without outreach.

In this lesson, we dive deep into one of the most common questions in website building—does WordPress actually help your SEO? We’ll break down why WordPress is so popular among website owners and whether it really gives you an edge in Google search results. You’ll learn about the built-in SEO features WordPress offers, like easy-to-edit permalinks, titles, and meta descriptions, as well as the huge role plugins play in unlocking the platform’s true SEO potential.

In this lesson, you’ll learn how to configure the most important SEO settings in WordPress using the Rank Math plugin. We’ll cover everything from choosing the right permalink structure and setting up your sitemap to optimizing external links, redirects, and webmaster tools. By the end, you’ll understand which settings truly impact your site’s SEO and how to avoid common mistakes that waste time or harm performance.

In this lesson, you’ll discover how WordPress automatically generates category, tag, and author pages—and why this can create duplicate content issues if left unchecked. You’ll learn when it makes sense to use categories and tags strategically, how to set them as noindex in Rank Math to avoid SEO problems, and why author pages should often be excluded from search results. By the end, you’ll know exactly how to control which pages get indexed, ensuring your site remains clean, focused, and SEO-friendly.

In this lesson, I’ll show you how to set up redirects in WordPress using RankMath and what to do if those redirects don’t work. You’ll see step by step how to pull data from Google Search Console, use ChatGPT to generate redirection rules, and safely add them to your .htaccess file. Finally, you’ll learn why it’s always important to back up your site before editing .htaccess.

In this lesson, you’ll learn the fundamentals of how Large Language Models (LLMs) operate in the context of SEO and automation. We’ll walk step by step through key processes such as tokenization, embeddings, and the transformer architecture with its core feature — self-attention. You’ll see how models interpret context, detect semantic relationships, and predict the next most probable words. We’ll also cover the phenomenon of hallucinations — why models sometimes generate false information, how to minimize this risk, and how to leverage your own datasets to achieve more reliable, fact-based results.

In this lesson, you’ll learn how to provide LLMs with clean, structured data to achieve better results. We’ll explore tools like Jina, Firecrawl, and Apify for extracting and preparing high-quality content in Markdown and JSON formats. You’ll also see how re-ranking works—turning queries and answers into vectors to identify the most relevant responses. Finally, we’ll connect these techniques to Retrieval-Augmented Generation (RAG), showing you how to build mini knowledge bases that reduce hallucinations and improve SEO-focused content creation.

This lesson introduces you to the fundamentals of prompt engineering—the skill of designing effective instructions for language models. You’ll learn why prompts are crucial for getting accurate and useful answers, how different roles (system, user, assistant) shape a conversation, and which parameters like temperature, TopP, frequency penalty, and presence penalty control the model’s behavior. We’ll also explore how prompting strategies vary across different models (e.g., GPT-4o, GPT-4.1, O3) and why you need to adapt your approach depending on the task. Finally, we’ll cover the concept of the context window, explaining how token limits affect what a model can “remember” during a conversation. By the end of this lesson, you’ll have a clear, practical framework for writing prompts that consistently deliver better results across different use cases and tools.

In this lesson, we cover the universal principles that help you write stronger prompts. You’ll learn why there is no such thing as a single “perfect prompt,” how to avoid common mistakes, and how to make sure the model provides complete, accurate, and predictable answers. These practical guidelines will help you create better prompts, no matter what niche you’re working in or what tasks you want the model to perform.

In this lesson, you’ll explore practical tools that make creating and improving prompts easier. You’ll learn how to work with Anthropic Console, the OpenAI Platform, and Google AI Studio to generate ready-made prompts, test their performance, and refine them step by step. We’ll also cover how to compare different prompt versions, work with variables, and even use AI models for a kind of reverse engineering to create more polished and effective instructions.