Adapting your web content to AI search: from SEO to AEO

The age of AI search is here and it’s already reshaping how customers discover and purchase products and services. Instead of scrolling through endless links, they now expect AI platforms like ChatGPT, Gemini, or Perplexity to “do the Googling for them” and deliver one trusted answer. As a business owner or a marketer, your job is to make sure your brand is part of that answer. That’s exactly what this course is designed to help you do: stay visible, capture more customers, and stay ahead of competitors in this new e-commerce landscape.

Now, AI might be evolving faster than traffic builds up in San Diego on a rainy day, and yes, every platform has its own quirks. But the good news is you don’t need a PhD (or even deep SEO experience) to adapt. There are clear, pretty simple, common-sense practices you can start implementing today to optimize your discoverability in AI search results. Not rocket science. In this course, you’ll learn exactly what those are, step by step, with practical examples, checklists, and action items you can apply immediately. By the end, you’ll not only understand how AI search works — you’ll have a concrete roadmap to ensure your brand is always part of the answer.