
Explore how AI-powered UX transforms user experiences through personalization, ethics, and efficiency, guiding you from research and ideation to design, wireframes, and AI-assisted prototyping in Figma.
define artificial intelligence and explain large language models and natural language processing. use prompts with ChatGPT, act as the designer, and verify outputs before applying techniques to other AI tools.
Explore ethics and best practices for AI-powered UX design, promoting inclusive access, privacy, transparency, and impartiality while ensuring human validation and critical evaluation of AI results.
Learn to customize ChatGPT for ux design by setting your name, role, and traits, access customization via the avatar, and tailor responses for accessibility and practical, user-centered insights.
Learn to craft clear prompts for ChatGPT by clarifying context, audience, tone, and format, using examples and criteria, and iteratively refining prompts to improve accuracy and relevance.
Learn how to conduct user interviews to uncover goals, motivations, and pain points for a food delivery app, guiding question creation and interview moderation for user-centered design.
Learn how surveys collect quantitative data from users with structured questionnaires to guide design decisions and invite participation for improving the user experience.
Explore how to analyze qualitative and quantitative data from interviews and surveys, transcribe recordings, and identify patterns to uncover insights and opportunities to improve the user experience.
Analyze quantitative survey data to identify the three most common behaviors and derive UX insights, using charts like a pie chart and a mockup dataset or real CSV data.
Create three data-driven personas to guide UX design, using interview data to capture diverse user characteristics, goals, and concerns for aligning products with audience needs.
Trace the user journey from awareness to retention in a food delivery app, using interviews and surveys to uncover pain points and inform actionable design improvements.
Learn to map user journeys with flowcharts by defining context and user flows, then transform the data into visual diagrams using Whimsical Diagrams to optimize experiences and reduce friction.
Translate research into a delivery app wireframe in Figma with the UX Pilot plugin, highlighting home screen features like popular restaurants and exclusive promotions.
Create a high fidelity prototype in Figma using the UX pilot plugin to transform wireframes into a home screen with restaurants, categories, and orange UI for usability testing and feedback.
Practice turning raw data into actionable insights by crafting empathy maps, user stories, and personas from interview responses, while using ChatGPT simulations to refine analysis of surveys.
Artificial intelligence is transforming the way we design user experiences, making them more intuitive, efficient, and highly personalized. In this course, guided by Matheus, you'll embark on a journey where AI and UX design merge to create innovative digital products.
This course is structured into three key areas: research, ideation, and design.
Research: Learn how to design and conduct AI-assisted user research, collect valuable insights, and analyze data effectively. We’ll also explore competitive benchmarking to understand market trends and opportunities.
Ideation: Develop detailed user personas, enrich user journeys, and create visual flowcharts to map interactions. These foundational elements will guide the entire design process, ensuring solutions that truly meet user needs.
Design: Take your UX skills to the next level by leveraging AI to create wireframes and high-fidelity prototypes in Figma. You'll discover how AI-powered tools can streamline workflows, enhance creativity, and speed up iteration cycles.
Throughout the course, you’ll have access to a downloadable PDF with all the prompts used in the lessons, allowing you to follow along easily and apply what you learn in real-time.
By the end of this course, you’ll have the knowledge and tools to integrate AI into your UX design process, making your projects smarter, faster, and more impactful. Get ready to embrace the future of UX with AI-powered design!