AI-Powered Growth Marketing: Strategies, Tools & Automation

Name: AI-Powered Growth Marketing: Strategies, Tools & Automation
Rating: 5.0 (1 reviews)

Master AI Growth Marketing with customer acquisition, personalization, automation, and data-driven optimization.

Created byStarweaver Group, Thalita Milan | Marketing Automation & HubSpot expert, Paul Siegel

Last updated 9/2026

English

What you'll learn

Develop an AI-powered Growth Marketing strategy that increases customer engagement and sales.
Utilize AI in creating efficient and result-oriented marketing tactics for each stage of the customer’s journey.
Implement AI tools for enhancing business growth and achieving revenue targets.
Analyze and apply AI insights to optimize marketing efforts and ROI.

Course content

12 sections • 54 lectures • 3h 34m total length

Section Introduction1:24
Explore the essentials of growth marketing and its evolution with AI in this module. We'll delve into how AI transforms growth strategies, enhances market understanding, and optimizes the customer journey, setting a foundation for real business growth.
Introduction to Growth Marketing3:51
Learn how Growth Marketing differs from traditional marketing and what qualifies as a growth marketing strategy.
AI & Growth Marketing: A Perfect Match3:36
Discover how AI enhances marketing efficiency and effectiveness, enabling marketers to save time and focus on what really matters.
AI Applications Across the Growth Marketing Funnel6:35
Explore how AI enhances every stage of the growth marketing funnel.
The Power of Generative AI in Transforming Consumer Marketing0:15

Decode Market Trends with AI8:19
Leverage GenAi to analyze trends and identify business and marketing opportunities.
Outsmart Competitors with AI-Powered Analysis5:21
Leverage GenAi to analyze trends and identify business and marketing opportunities.
Craft Customer-Centric Strategies Using AI Insights5:14
Leverage GenAi to analyze trends and identify business and marketing opportunities.
Harnessing AI to Uncover Engaging Content Topics for Niche Businesses0:17

Set a Strategic Direction with AI4:04
Recap your business mission and goals, and explore how AI can be integrated into your marketing strategies to effectively support them.
Identify Your Target Audience with AI7:20
Leverage AI to accurately define and understand your target market, creating detailed and effective buyer personas.
Design a Highly Converting Customer Journey with AI5:28
See how AI can strategically map and improve your customer journey, ensuring each stage is optimized for higher conversion and engagement.
AI-Driven Buyer Persona Development0:16
Create an AI-Powered Growth Marketing Strategy

Section Introduction1:25
Master AI in crafting targeted communication through effective email list building. This module offers hands-on insights into using AI for building an email list, segmenting leads and creating targeted strategies, all through practical demonstrations with CRM tools.
Fundamentals of Customer Attraction and Email List Generation4:17
Explore the framework of customer attraction and understand why lead generation is one of a business’ most important efforts, regardless of the industry or type.
AI Strategies for Customer Discovery and Engagement5:20
Discover how AI can help you determine where your customers are and what are the main channels and tactics to reach them.
Identify Content Topics with AI5:37
Learn to use AI for identifying content topics that draw customers to your brand.
Content Ideas for Niche Audiences: Engagement and Retention0:17

AI-Enhanced Lead Capture Strategies7:32
Explore how AI can offer innovative lead capture ideas to effectively gather prospects and learn more about the technology needed to make this possible.
AI in Organic Content Creation7:04
Utilize AI to craft engaging content for organic growth across various platforms, including social media and content marketing channels.
AI for Optimizing Paid Advertising Content6:38
Learn how AI aids in creating persuasive ad copy and other crucial elements of successful paid advertising campaigns.
Enhancing AI Content Creation: Selection and Innovation0:18

Essential Tools for AI-Enhanced List Building6:40
Learn about the technology required to host and manage your email list, and explore the critical role of audience segmentation in effective email marketing.
Master AI-Powered Lead Segmentation5:32
Delve into how AI facilitates the segmentation of your email list, enabling you to categorize leads into distinct groups for targeted marketing strategies.
Implement Effective Lead Segmentation2:45
Learn to implement effective lead segmentation with a hands-on demonstration using a CRM tool and have an overview of AI applications in predictive analysis.
Mastering Lead Segmentation for Targeted Marketing0:16
Attract Potential Customers and Build an Email List with AI

Section Introduction1:34
Explore how AI and marketing automation can turn prospects into customers and advocates. Learn to nurture leads, personalize communications, automate customer journeys, enhance customer experiences, and strengthen retention and advocacy.
Foundations of Lead Nurturing and Acquisition Strategies10:33
Have an overview of customer acquisition strategies and dive into lead nurturing - a pivotal approach for converting leads into committed customers.
The Role of Marketing Automation in Lead Conversion10:36
Explore how the integration of AI with marketing automation streamlines the process of nurturing prospects, guiding them seamlessly from initial interest to making a purchase.
Design a Lead Nurturing Sequence with the Help of AI8:19
Learn how to design effective lead nurturing sequences using AI tools. This session will guide you through the process of creating AI-enhanced sequences that resonate with and convert your prospects.
The Power of Marketing Automation: Efficiency and Personalization0:16

Implement Automated Lead Nurturing Sequences4:59
Learn to implement effective lead nurturing sequences with a hands-on demonstration using a marketing automation tool.
AI for Personalization Scaling: Convert Customers on Autopilot6:14
Use AI to create lead nurturing copy that resonates with different audience segments, enabling scalable, personalized communication strategies.
AI for Direct Email Personalization4:49
Generate highly converting and personalized messages to your customers using AI, enhancing the impact and relevance of your email communication.
AI in Email Creation: Enhancing Engagement and Productivity0:16

Enhance Customer Onboarding and Experience with AI4:56
Learn how to use AI and automation to enhance customer onboarding and overall experience, making every interaction with your brand memorable and effective.
AI Applications to Customer Service3:27
Explore the diverse applications of AI in customer service to boost customer retention. Understand how AI can transform customer interactions into more responsive, personalized, and efficient experiences.
Explore Customer Advocacy Strategies with AI3:59
Discover how AI can be leveraged to develop innovative customer advocacy strategies, helping your brand reach a wider audience and engage customers as brand ambassadors.
Transforming Customer Service with AI: Efficiency and Personalization0:15
Turn Prospects into Happy Customers and Advocates with AI

Section Introduction1:37
Discover how AI-driven analytics can help measure and optimize Growth Marketing performance. Learn to analyze KPIs, evaluate funnel conversions, improve customer engagement and retention, and use data-driven insights to refine your marketing strategy.
Analyze Marketing Key Performance Indicators (KPIs) with AI12:25
Discover how AI can analyze engagement rates and other metrics to provide a deeper understanding of what strategies are effective in attracting and converting leads.
Measure Funnel Conversions Performance Using AI6:26
Explore how AI can evaluate your funnel's performance and make well informed decisions to improve conversion rates.
AI Applications in Customer Experience Analytics4:12
Learn how AI tools can measure and analyze customer experience metrics, providing actionable insights to enhance customer retention and satisfaction.
Generative AI in Marketing Analytics: Deep Insights and Strategy0:12

Requirements

A basic understanding of fundamental marketing concepts is recommended.
An interest in using AI for marketing, customer engagement, and business growth will be helpful.
Learners should be comfortable exploring AI-powered marketing tools and applying insights to practical marketing activities.
No advanced AI or technical experience is required.

Description

This practical course is designed to help marketers and business professionals understand how Artificial Intelligence can transform Growth Marketing. It focuses on using AI to develop smarter marketing strategies, improve customer engagement, optimize campaigns, and make data-driven decisions that support measurable business growth.

You’ll begin by exploring the fundamentals of Growth Marketing and how AI can enhance market research, competitive analysis, customer insights, buyer personas, and customer journey planning. You’ll learn how to identify growth opportunities and develop AI-powered marketing strategies aligned with business objectives.

The course then explores how AI can support customer attraction, content creation, email list building, lead segmentation, and paid advertising content. You’ll discover how AI and marketing automation can help nurture prospects, personalize communications, improve conversions, strengthen customer onboarding, enhance customer service, and turn satisfied customers into brand advocates.

You’ll also learn how to use AI-driven marketing analytics to evaluate KPIs, measure funnel performance, analyze customer experiences, and continuously optimize marketing activities. The course covers using AI insights to improve audience engagement, customer acquisition, conversion rates, retention, and overall marketing ROI.

Finally, you’ll explore responsible AI use in marketing, including data privacy, customer consent, ethical considerations, and the importance of keeping up with emerging AI innovations. By the end, you’ll be prepared to integrate AI across the customer journey to attract, engage, convert, and retain customers while driving sustainable business growth.

Who this course is for:

Marketing Professionals and Strategists looking to integrate AI into growth marketing strategies and campaigns.
Business Owners and Entrepreneurs seeking to use AI to attract customers, increase engagement, and drive business growth.
Growth Marketers and Growth Hackers interested in AI-powered customer acquisition, conversion, retention, and optimization.
Sales Managers and Marketing Professionals who want to apply AI-driven insights to improve customer engagement, marketing ROI, and revenue performance.

AI-Powered Growth Marketing: Strategies, Tools & Automation

What you'll learn

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Course content

Introduction to the Applications of AI in Growth Marketing5 lectures • 16min

Uncover Growth Opportunities with AI-Driven Market and Competitive Analysis4 lectures • 19min

Craft an AI-Enhanced Growth Marketing Strategy4 lectures • 17min

Foundations of AI-Driven Customer Attraction and List Building5 lectures • 17min

Leverage AI for Content Creation4 lectures • 22min

AI for Email List Building and Lead Segmentation4 lectures • 15min

Foundations of Lead Nurturing and Acquisition Strategies5 lectures • 31min

AI Personalization - The Secret to Increasing Conversions4 lectures • 16min

Increase Customer Retention and Advocacy with AI & Automation4 lectures • 13min

Decode Marketing Success with AI Analytics5 lectures • 25min

Requirements

Description

Who this course is for: