AI-Powered B2B Lead Generation and Prospecting

Build account lists, detect buying signals, personalize outreach, qualify demand, and grow a scalable B2B pipeline

Created byDr. Law Payne

Last updated 10/2026

English

What you'll learn

- Build an evidence-based B2B Lead Generation strategy connected to meaningful business outcomes.
- Create reusable AI workflows using strong context, constraints, examples, and evaluation criteria.
- Improve research, positioning, messaging, content, lead generation, and decision quality.
- Apply human review, verification, privacy, and brand-safety controls at the right moments.
- Measure quality, efficiency, customer response, pipeline contribution, and organizational learning.
- Develop a practical ninety-day roadmap for implementation and responsible scale.

Course content

1 section • 5 lectures • 33m total length

Design the AI B2B Pipeline6:46
This lecture explains market focus, account selection, buying committees, triggers, stages, and service-level agreements. Students apply the ideas to a realistic business decision, examine common failure modes, and complete a practical exercise they can use immediately.
Account Research and Buying Signals6:38
This lecture explains firmographics, technographics, intent clues, trigger events, stakeholder mapping, and evidence quality. Students apply the ideas to a realistic business decision, examine common failure modes, and complete a practical exercise they can use immediately.
Personalization That Earns Attention6:44
This lecture explains relevance, hypothesis-led outreach, message anatomy, channel coordination, and human review. Students apply the ideas to a realistic business decision, examine common failure modes, and complete a practical exercise they can use immediately.
Qualification Nurture and Sales Alignment6:48
This lecture explains qualification models, lead scoring, discovery, nurture logic, handoffs, and feedback loops. Students apply the ideas to a realistic business decision, examine common failure modes, and complete a practical exercise they can use immediately.
Pipeline Analytics Compliance and Scale6:41
This lecture explains deliverability, consent, privacy, conversion metrics, experimentation, and operational governance. Students apply the ideas to a realistic business decision, examine common failure modes, and complete a practical exercise they can use immediately.

Requirements

- No coding experience is required.
- Access to the relevant AI platform is helpful but not required to understand the frameworks.
- Bring a real business, client, campaign, or professional objective for the exercises.
- A willingness to test assumptions and verify AI-generated claims.

Description

This course contains the use of artificial intelligence.

Artificial intelligence can increase the speed of marketing, but speed without strategy creates more noise. AI-Powered B2B Lead Generation and Prospecting gives professionals a structured, evidence-based system for using AI while protecting judgment, accuracy, customer trust, and brand integrity.

This course is designed for B2B founders, marketers, SDRs, sales leaders, consultants, and agencies. It moves beyond isolated prompts and disconnected tactics. Students learn how to define business outcomes, organize the right context, develop repeatable workflows, evaluate output quality, maintain human review, and connect activity to measurable results.

Across five substantial lectures, Dr. Law Payne explains both the strategic logic and the practical execution. Each lecture includes a framework, realistic application, quality controls, and an assignment that can be used with a real organization, campaign, client, or professional goal.

Dr. Payne brings academic depth and extensive practical experience. He holds degrees in Business Administration and Marketing, Educational Psychology, Business, and a Doctor of Business Administration specializing in Organizational Leadership and Development. His professional background includes nine-figure entrepreneurship, major performance-marketing awards, more than one billion dollars in managed sales, and over fifteen years of teaching, coaching, and mentoring.

By the end of this course, students will possess a working B2B Lead Generation operating system and a ninety-day plan for responsible execution and continuous improvement.

Who this course is for:

- B2B founders, marketers, SDRs, sales leaders, consultants, and agencies.
- Professionals who want rigorous workflows instead of prompt collections.
- Teams seeking practical AI adoption with human accountability.
- Learners who want to connect AI activity to customer and revenue outcomes.