AI Marketing Automation and Agentic Workflows

Design human-governed AI workflows for research, content, lead operations, campaign execution, and improvement

Created byDr. Law Payne

Last updated 10/2026

English

What you'll learn

- Build an evidence-based Marketing Automation strategy connected to meaningful business outcomes.
- Create reusable AI workflows using strong context, constraints, examples, and evaluation criteria.
- Improve research, positioning, messaging, content, lead generation, and decision quality.
- Apply human review, verification, privacy, and brand-safety controls at the right moments.
- Measure quality, efficiency, customer response, pipeline contribution, and organizational learning.
- Develop a practical ninety-day roadmap for implementation and responsible scale.

Course content

1 section • 5 lectures • 33m total length

From Tasks to Agentic Marketing Systems6:47
This lecture explains agents, triggers, tools, memory, decisions, handoffs, and human-in-the-loop design. Students apply the ideas to a realistic business decision, examine common failure modes, and complete a practical exercise they can use immediately.
Build the Marketing Knowledge Layer6:42
This lecture explains source systems, brand rules, customer data, retrieval, permissions, and data quality. Students apply the ideas to a realistic business decision, examine common failure modes, and complete a practical exercise they can use immediately.
Design Multi-Step Marketing Workflows6:33
This lecture explains research, planning, creation, review, publishing, lead routing, and exception handling. Students apply the ideas to a realistic business decision, examine common failure modes, and complete a practical exercise they can use immediately.
Governance Reliability and Brand Safety6:46
This lecture explains access controls, hallucinations, evaluation, logging, privacy, escalation, and ownership. Students apply the ideas to a realistic business decision, examine common failure modes, and complete a practical exercise they can use immediately.
Measurement Adoption and the 90-Day Roadmap6:46
This lecture explains baseline metrics, quality scores, cycle time, team roles, pilots, training, and scale. Students apply the ideas to a realistic business decision, examine common failure modes, and complete a practical exercise they can use immediately.

Requirements

- No coding experience is required.
- Access to the relevant AI platform is helpful but not required to understand the frameworks.
- Bring a real business, client, campaign, or professional objective for the exercises.
- A willingness to test assumptions and verify AI-generated claims.

Description

This course contains the use of artificial intelligence.

Artificial intelligence can increase the speed of marketing, but speed without strategy creates more noise. AI Marketing Automation and Agentic Workflows gives professionals a structured, evidence-based system for using AI while protecting judgment, accuracy, customer trust, and brand integrity.

This course is designed for marketing leaders, automation specialists, operations teams, agencies, founders, and product marketers. It moves beyond isolated prompts and disconnected tactics. Students learn how to define business outcomes, organize the right context, develop repeatable workflows, evaluate output quality, maintain human review, and connect activity to measurable results.

Across five substantial lectures, Dr. Law Payne explains both the strategic logic and the practical execution. Each lecture includes a framework, realistic application, quality controls, and an assignment that can be used with a real organization, campaign, client, or professional goal.

Dr. Payne brings academic depth and extensive practical experience. He holds degrees in Business Administration and Marketing, Educational Psychology, Business, and a Doctor of Business Administration specializing in Organizational Leadership and Development. His professional background includes nine-figure entrepreneurship, major performance-marketing awards, more than one billion dollars in managed sales, and over fifteen years of teaching, coaching, and mentoring.

By the end of this course, students will possess a working Marketing Automation operating system and a ninety-day plan for responsible execution and continuous improvement.

Who this course is for:

- marketing leaders, automation specialists, operations teams, agencies, founders, and product marketers.
- Professionals who want rigorous workflows instead of prompt collections.
- Teams seeking practical AI adoption with human accountability.
- Learners who want to connect AI activity to customer and revenue outcomes.