Artificial Intelligence in Digital Marketing + FREE Chatbot
What you'll learn
- How artificial intelligence and machine learning works
- How to leverage AI by purchasing pre-built marketing tools
- How to build your own company-specific AI solutions
- The connection between AI and blockchain technology and their application in marketing
- The most popular AI algorithms
Requirements
- Absolutely no experience is required. We will start with the basics and gradually build up your knowledge. Everything is in the course.
Description
Artificial Intelligence in Digital Marketing Course is a practical guide for business leaders who are passionate about leveraging machine intelligence to enhance the productivity of their organizations. If you love to drive innovation by combining data, technology, design, and people, and to solve real problems at an enterprise scale, this is your course.
This AI in marketing course will help you grow your business & save time!
Let's talk about what you're getting with this Artificial intelligence in marketing course.
We will teach you how to lead successful AI initiatives by prioritizing the right opportunities and designing business solutions to benefit your organization.
There are videos on practical AI applications for:
Personalization - Ad targeting, website personalization, UI/UX Personalization
Customer Insights - Sentiment Analysis, Customer Churn, Lead Scoring, Dynamic Pricing
Content Marketing - Report Generation, Content SEO, Quality Improvement, Content Promotion
Social Media Marketing - Monitoring and Strategy
Influencer Marketing - Image Recognition, Influencer Performance Analytics, Influencer Incentives, Determining an Influencer’s Influence, Flagging Posts, Spam Elimination
Chatbots - Benefits, Building your own bot, ready-to-use solutions
Customer intelligence - Understanding Customer Behavior
AI implications in Retail - Product Design, Shelf Intelligence, Smarter Products, Voice Shopping Assistant, Security Measures, Driverless Delivery, Fashion Styling, In-store experience
This AI in marketing course is aimed at both beginning users and intermediate/advanced. If you’re a CEO or digital marketer seeking to understand AI-driven marketing for real business use - this is the right course for you. Even if you’re completely new to AI and machine learning and don’t have much of a technological background this class will give you great insights and practical knowledge of how AI can be applied to your organization.
Does that sound good? See you inside!
Course goals:
You will understand how artificial intelligence and machine learning works
You will be able to leverage AI by purchasing pre-built marketing products
You will be able to build your own company-specific AI solutions
You will understand the connection between AI and blockchain technology and their application in marketing
You will explore the most popular AI algorithms
You will receive a startup guidebook, a bunch of case studies and a full list of key terms
You will receive free access to our premium chatbot solution
Who this course is for:
- Anyone who wants to explore the field of AI-driven marketing for real business use
- Small Business Owners who want to increase their sales and revenue through marketing automation
- Entrepreneurs who want to leverage the power of AI to their competitive advantage
- Marketing professionals who want a deeper understanding of AI and blockchain technology and their application in marketing
- Beginners and more advanced marketing experts who want a closer look at how AI works and AI algorithms
- Business leaders who are passionate about leveraging AI to enhance the productivity of their organizations
Instructor
- 4.1 Instructor Rating
- 156 Reviews
- 23,647 Students
- 2 Courses
From the beginning of my corporate career, I was taking different kinds of marketing roles but at the same time, technology and innovation have always been my big passion. That’s why during the years I was pretty much obsessed with all kinds of technologies related to marketing and sales. Digital marketing was also taking a special place in my marketing/tech passions blend. I have a Masters's Degree in Marketing which has helped me grow my business portfolio while my tech background is related mainly to web development which I started in my high school years.
I was a Head of Marketing in a big global company where I was leading a dedicated operational team. I had the chance to explore the possibilities of any kind of technology that can improve the marketing processes.
Then I decided to start my own hustle, so I used my web developing skills and managed to build an innovative printing and digital marketing platform, unique for the EU markets. Then I continued with developing an e-commerce store and my own accessories brand. For both of these projects, I managed to implement different kinds of marketing automation systems driven by AI technology.
During my journey, I realized that the marketing industry is being disrupted so quickly that it’s really hard for business owners to catch up with innovations by themselves. They needed professional guidance so, that’s how my digital agency - minds.studio - was born.
However, my passions for technologies persisted and I felt it’s time for me to share my knowledge that I gained from the corporate world and side hustles. That was the time when my blog AI Sessions was born. I believe that knowledge can be more effective only if it can be applied to the right tools. Therefore, I decided to invest in several platforms which helped me to grow my own projects and definitely can help my students for their hustles as well. That’s why I’m giving away free tools for all of my course subscribers.