
Master AI-powered sales strategies with ChatGPT and DeepSeek to accelerate deal cycles, optimize lead generation, and improve negotiation outcomes. This course provides a practical prompting framework and hands-on techniques to enhance prospecting, sales proposals, and closing tactics—helping you book more meetings, shorten sales cycles, and close more deals with confidence.
Disclaimer for This Course
Educational Purposes Only
This course is for informational and educational purposes only. It does not constitute investment, financial, legal, or tax advice. Always consult a qualified professional before making financial decisions.
Accuracy of Information
While every effort has been made to provide accurate and up-to-date information, no guarantees are made regarding the accuracy and reliability of information in this course. AI-generated outputs should always be verified and used as supplements, not substitutes, for professional judgment.
Instructor’s Opinion
Some content reflects the instructor’s personal opinions and should not be taken as definitive guidance.
Regulatory Compliance
Users are responsible for ensuring that their use of AI tools complies with applicable financial regulations, data privacy laws, and corporate policies.
Learn a strategic prompting framework—Task, Context, References, Evaluate, Iterate—to craft highly effective ChatGPT, DeepSeek and other GenAI prompts that drive precise, actionable results.
Discover how to build a data-driven Ideal Client Profile (ICP) with ChatGPT to improve conversion rates and shorten sales cycles. This hands-on session teaches advanced AI prompting techniques, including market analysis, client filtering, and Chain of Thought prompting, to help sales executives identify high-fit customers and refine targeting strategies.
Learn how to map your solutions to client needs using AI-driven insights for a more targeted and efficient sales strategy. This session teaches you to segment clients, identify pain points, and align offerings with specific needs, using ChatGPT to streamline decision-making and optimize your sales approach.
Discover how to enrich existing lead data with AI-generated insights to better prioritize high-value prospects. Learn how ChatGPT can model additional data points, providing a smarter approach to lead qualification and maximizing effort on most promising leads.
Learn how to use DeepSeek to extract insights from public filings, company websites and other sources to tailor messaging to prospects’ needs, and generate highly personalized cold emails, LinkedIn messages, and call scripts that drive engagement.
Discover how to leverage ChatGPT to automate personalized follow-ups, handle rejections professionally, and keep the conversation open with prospects. Learn to craft messages that add value, maintain engagement, and improve response rates.
Learn how to set up an AI-powered assistant using DeepSeek to automate follow-up responses and secure discovery meetings with decision-makers. This session shows how to leverage DeepSeek’s capabilities to act as your AI agent for follow-ups, boosting engagement and helping you build meaningful relationships with high-value clients.
DeepSeek Prompt:
You are acting as an AI Agent in the name of a Sales Executive at Apex Executive Learning. After I provide you an email, your goal is to provide communication to schedule an introductory discovery call with a decision-maker following a cold email outreach. I will provide incoming email from potential client, including rejection response, and you will act as my AI-powered follow-up assistant. Your role is to craft persuasive, professional, and value-driven replies to encourage a meeting.
Your Follow-Up Objectives:
- Maintain a professional, warm, and persistent tone without being pushy.
- Acknowledge the prospect’s concerns while offering a compelling reason to reconsider.
- Provide additional value or insights to spark interest in a discussion.
- Suggest alternative ways to connect, such as a shorter call, an email exchange, or a follow-up at a later date.
How the Process Works:
- I provide an incoming rejection email from a prospect.
- DeepSeek generates three follow-up email variations, each with a different approach (e.g., emphasizing value, offering flexibility, or addressing objections).
Let’s begin. Here’s the first rejection email from the prospect:
In this session, we explore how to craft a compelling, client-focused presentation that resonates deeply with the audience. Instead of relying on a generic, one-size-fits-all pitch, we will use DeepSeek to generate a personalized presentation outline, drawing directly from relevant company filings, and ensure the message aligns with the client's specific needs, challenges, and objectives.
DeepSeek Prompt:
I am a Sales Executive at an executive education firm Apex Executive Learning based in New York providing in-office courses covering leadership, AI for leadership, finance, change management and sustainability.
I am looking to meet with Anywhere Real Estate , which is a real estate firm to present our courses and see if there is any commercial interest from Anywhere Real Estate.
Produce a powerpoint presentation outline of no more than 10 slides. Personalize the deck based on the pdf files attached, do not make assumptions based on information outside of these files.
In this lecture, you'll set up an AI agent in DeepSeek to simulate realistic client Q&A sessions, allowing you to practice handling objections, questions, and challenges during your sales presentations. By leveraging this AI-powered assistant, you’ll refine your responses and gain valuable feedback to enhance your performance in real-world client interactions.
Prompt:
You are acting as Tom Fisher, Talent Development Manager at Anywhere Real Estate. I am the Sales Executive from Apex Executive Learning, and we are engaging in a Q&A session based on the PowerPoint slide deck above, where I’m presenting your our executive learning solutions. Your role is to ask detailed, insightful questions about the courses and their relevance to Anywhere Real Estate’s needs. You must ask only one question at a time and make sure you wait for my response before moving to the next question. You can challenge my responses where appropriate.
During the session:
• Challenge my responses with follow-up questions to dig deeper.
• Request clarifications on any points that seem unclear or need more detail.
• Maintain a professional, business tone throughout the conversation.
I will use the phrase ‘end session’ to conclude the roleplay. After the session, please provide a structured summary evaluating the strengths and weaknesses of my responses, along with recommendations for improvement.
Learn how to craft compelling and personalized sales proposals with the help of ChatGPT, ensuring your offers stand out and align with client needs. Discover how to speed up the writing process, structure your proposal effectively, and avoid common pitfalls like generic content and weak calls to action.
Learn how to leverage ChatGPT to simulate email-based negotiations, refine your pricing strategies, and practice various negotiation scenarios with potential clients. By using ChatGPT, you can enhance your communication, receive real-time feedback, and prepare for complex negotiations with a professional, persuasive approach.
Learn how to use DeepSeek and ChatGPT as your AI-powered negotiation coach to optimize pricing and terms discussions with clients. This lecture will help you craft persuasive responses, handle objections, and refine your negotiation strategy to close more deals and drive better outcomes.
Learn how to leverage ChatGPT to analyze your sales data and uncover actionable insights that optimize your sales strategy. This lecture will guide you in identifying industry trends, high-value clients, future demand, and tailoring your outreach efforts for more successful sales opportunities.
This lecture acts as a recap of the course. In this lecture the instructor ranks all GenAI use cases for sales covered in the course from 1 to 5 , where 1 is not useful and 5 is highly useful, meaning it enhances decision-making, improves the quality of work and saves time.
Generative artificial intelligence is transforming sales, enabling professionals to work more efficiently and strategically. This course provides a structured, hands-on approach to integrating GenAI into every stage of the sales process—from identifying prospects and crafting outreach to handling objections, negotiating, and closing deals. Through real-world applications and step-by-step guidance, you’ll learn how to leverage ChatGPT and DeepSeek to enhance efficiency, improve personalization, and drive better sales outcomes.
Using ChatGPT and DeepSeek, participants will learn how to:
Develop an Ideal Customer Profile - ICP
Prioritize high-value leads using ChatGPT modelled data
Craft personalized and effective cold emails
Automate follow-ups and address objections with AI-powered Agents
Structure compelling sales proposals and presentations
Utilize AI simulators to refine negotiation strategies
Analyze sales data for improved client targeting
Through practical examples and case studies, this course demonstrates how AI can support sales professionals in increasing efficiency, improving engagement, and driving better outcomes.
Who Should Enroll?
Sales Executives
Account Managers
Business Development Professionals
Entrepreneurs
Startup Founders
Sales Managers & Directors
Customer Success Managers
Marketing Professionals
Why Take This Course?
By the end of this course, you’ll have a practical understanding of how AI can support you throughout the entire sales lifecycle. Whether you're refining your outreach, personalizing proposals, or negotiating with confidence, this course equips you with the tools to sell smarter, faster, and more effectively.
Enroll today and take your sales performance to the next level with AI.