
Are you looking to break into B2B sales as a Business Development Representative (BDR) but feel overwhelmed by the tools, techniques, and terminology? This course is designed to take you from zero to job-ready by teaching you exactly how modern sales teams operate and how AI is transforming the way BDRs find leads, write outreach, and manage pipelines.
You will start by understanding how B2B sales works, including the difference between sales funnels and pipelines, what an Ideal Customer Profile (ICP) is, and what a typical day looks like for a BDR. From there, you will dive into hands-on prospecting using tools like Apollo, Hunter, and ChatGPT to build verified lead lists from scratch.
Next, you will learn the art of cold outreach. We cover a proven 3-line cold email formula, LinkedIn messaging strategies, and how to A/B test your campaigns for better response rates. You will also set up HubSpot CRM from the ground up, learning how to create pipelines, import contacts, build email templates, and track your deals on a dashboard.
The course also covers sales analytics, objection handling frameworks, and how to use ChatGPT for roleplay practice so you can sharpen your skills before real conversations. You will build a KPI tracker, create an objection cheat sheet, and analyze your pipeline performance.
Finally, we explore the world of GTM (Go-To-Market) engineering, covering modern tools like Clay, Factors, and other AI-powered platforms that are reshaping how companies acquire customers. By the end of the course, you will have assembled a complete sales starter kit and interview portfolio, including a 1-page playbook, lead research spreadsheet, CRM setup, and outreach samples that you can showcase to potential employers.
Whether you are a college student, career switcher, or aspiring sales professional, this course gives you the practical skills and portfolio pieces you need to land your first BDR role and start generating revenue from day one.