AI for Product Management & Innovation

Explore how AI, machine learning, deep learning, and generative AI shape the foundation models and large language models powering ChatGPT and other tools, with practical business implications.

Create a ChatGPT account on the OpenAI site, verify your email, provide your full name and birth date, and log in; follow tips on asking questions and avoiding sensitive data.

Apply a four-step deliverable creation framework using ChatGPT to analyze the task, draft prompts, generate initial responses, and refine via contextualization, applicable to any role or deliverable.

Explore a general GTP prompting framework template for product management contexts, then build a simple chat GTP prompt structure and a product vision board.

Apply a hands-on ChatGPT prompt to generate a product vision board for an Amazon-style book selling website, covering vision, target group, needs, product, and goals.

Use the draft product vision board to spark discussions and outline book people, an Amazon-style bookstore that serves avid readers with a global, secure, personalized platform.

Learn how to craft a product vision board, with five sections: vision, target groups, needs, product, and business goals, to align teams and guide strategy.

Define the business model canvas as a one-page strategic tool that communicates a product idea, outlining nine sections such as customer segments, value proposition, channels, revenue streams, and key activities.

Generate a business model canvas with ChatGPT by writing a prompting template, producing a sample canvas, and refining it per Alex Osterwalder’s guidelines for a nine-section framework.

Write a ChatGPT prompt, generate a Kano model sample, and review it for a Ryanair-style airline. Categorize features into basic, performance, and excitement to inform product management decisions.

Generate draft market segments with ChatGPT to accelerate strategic planning and competitor analysis, then refine drafts to align with your product goals and vision.

Learn to generate a market segmentation prompt using a structured template, defining role, context, and skills, then produce a top-two segment analysis with segment descriptions in a tabular format.

Generate draft market segments with ChatGPT to accelerate competitor analysis and strategic planning, then refine drafts to align with your product goals for smarter decisions.

Learn how Porter's five forces assess industry attractiveness by evaluating supplier and buyer power, substitutes, new entrants, and rivalry, using high, medium, or low ratings to gauge profitability.

Craft a Porter's five forces prompt from a standard template, assuming a product manager for an Amazon style bookselling website, with forces in bullet points rated low to high.

Apply a prepared prompt to ChatGPT to generate Porter's five force model for an amazon-style bookstore, then assign ratings with reasoning and color-coded highlights.