Teach on Udemy

Turn what you know into an opportunity and reach millions around the world.

Learn More

Your cart is empty.

Keep shopping

Business Process Management with Gen AI

Name: Business Process Management with Gen AI
Rating: 4.9 (19 reviews)

Apply Generative AI Tools to Improve Product Strategy, Workflow Efficiency, and Business Performance

Role Play

Created byStarweaver Experts, Vipesh Singla , MBA, Certified SAFe Agile Coach, Paul Siegel, Joyce Wong, Manas Dasgupta

Last updated 4/2026

English

What you'll learn

Use GenAI in Business Process Management to create agile product plans, roadmaps, and strategic artifacts.
Apply business process modeling (BPMN) with GenAI tools like ChatGPT to design optimized workflows.
Implement business process automation to improve product-process alignment and operational efficiency.
Understand the business process management life cycle and key BPM stages for enterprise execution.
Develop a scalable business process management strategy aligned with product innovation goals.
Leverage GenAI for workflow automation and intelligent process optimization.
Build ESG and sustainability innovation templates using AI-driven business process solutions.
Explore enterprise business process management frameworks and integrated BPM approaches.

Course content

20 sections • 98 lectures • 9h 53m total length

Overview of GenAI Tools2:50
This video breaks down what they are, how they work, and where they're being used — from text and image generation to coding and beyond.
Goals of the Course and What to Expect3:13
Discover what this course has in store for you. We’ll walk through the key goals, learning outcomes, and how each section builds your skills step by step — so you know exactly what to expect and how to get the most from the journey.
Use of GenAI Across Product Management Lifecycle2:50
Use cases of GenAI tools like ChatGPT across product management lifecycle.

GENAI Artifact Generation Framework5:08
In this Video: Framework for creating artifacts using GENAI tools effectively.
GENAI Prompt Generation Template4:10
In this video: Template for generating prompts for artifacts using GENAI tools.
Generate a Sample GENAI Prompt Using Prompt Generation Template4:15
Apply the Gen AI prompt generation template to craft a structured market segmentation analysis prompt for an AI-powered online bookstore, defining roles, context, and output sections.
Benefits of Using Prompt Templates4:04
Discover how prompt templates streamline communication with generative AI, boosting efficiency, consistency, accuracy, adaptability, and bias reduction for product management and innovation.
Hands-On-Learning: Prompt Engineering Fundamentals0:09
Prompt Engineering Fundamentals

Generating PESTEL Analysis Using GenAI5:50
Employing GenAI to develop PESTEL analysis, covering areas such as Political, Economic, Social, Technological, Legal, and Environmental.
Porter’s Five Forces Analysis with GenAI6:25
Employing GenAI to develop a Porter’s Five Forces Model, covering areas such as the bargaining power of suppliers, threat of substitutes, bargaining power of buyers, and more.
Competitor Analysis Using GenAI7:04
Utilizing GenAI to conduct a competitor analysis, examining aspects such as target market, strategic direction, strengths, weaknesses, go-to-market approach, and pricing.
Profiling Market Segments Using GenAI7:37
Generating market segment profiles with GenAI, including segment descriptions, customer characteristics, and more.
Hands-on-Learning: Use of GenAI in Market Research and Intelligence0:11
What is PESTLE Analysis?0:14
Use of GenAI in Market Research and Intelligence

Creating Product Vision Board with GenAI6:26
Utilizing GenAI to draft a product vision board, including sections such as vision, target group, needs, and more.
Developing Business Model Canvas Using GenAI6:48
Utilizing GenAI to create a Kano Model, which includes sections such as basic features, excitement features, and performance features.
Defining Customer Journey Map Using GenAI7:40
A demonstration of how to use GenAI to draft various sections of a business model canvas, including key partnerships, key activities, key resources, and more.
Creating a Kano Model Using Gen6:49
Using GenAI to create a Customer Journey Map, including sections such as Stages of journey, Touchpoints, Emotions, and more.
Hands-On-Learning: Use of GenAI in Product Strategy Definition0:16
The Product Vision Board: Vision and Product Strategy0:16
Use of GenAI in Product Strategy Definition

Defining a Sprint Goal Using GenAI5:57
Utilizing GenAI to draft a sprint goal for a Scrum team operating within the Scrum framework.
Generating Feature with GenAI6:06
Leveraging GenAI to create a draft version of a feature, including its various sections such as the Feature Title , description, and more.
Generating a List of User Stories with GenAI6:05
Leveraging GenAI to create a list of draft user stories related to a specific product feature.
Creating a User Story with GenAI6:00
Using GenAI to draft a user story, including its various sections such as the title, description, and acceptance criteria.
Hands-on-Learning: Use of GenAI in Product Development0:14
ChatGPT for Product Managers: The Ultimate Guide0:14
Use of GenAI in Product Development

Course Wrap Up Video2:30
In this final video, we’ll recap the key lessons from the course, highlight what you've accomplished, and share tips on how to apply your new skills in real-world projects. You’ll also get guidance on where to go next in your learning journey.
Project: GenAI for Product Managers – Build Artifacts for DevLaunch0:05
Put your knowledge into action with a hands-on capstone project. You’ll define a Product Vision Board, draft a Business Model Canvas, outline key platform features, and create a detailed list of user stories — all centered around building an online learning platform tailored for developers.

Introduction to BPM and Its Importance5:53
Basics of BPM, its relevance in organizations, and foundational concepts.
BPM Lifecycle Overview3:54
Understanding the phases: design, model, implement, monitor, and optimize.
Process Metrics and Artifacts4:44
Key artifacts in BPM (flowcharts, models) and metrics for measuring success.
Challenges in Traditional BPM and the Role of AI5:58
Common limitations and how AI addresses these challenges.
Hands On Learning: Creating a Business Process Blueprint0:01
How to Marry Process Management and AI0:21
Foundations of Business Process Modeling

Overview of AI-Driven BPM Tools13:19
Exploring popular tools and their AI-powered features.
AI in Flowcharting and Brainstorming18:40
Demonstrating AI-enhanced flowcharting and ideation tools.
Process Automation and Workflow Design18:46
How AI facilitates automation and streamlines workflow design. Showcase how ChatGPT can suggest automation ideas and implement them using Power Automate to streamline workflows.
Case Study: AI Tool in Action7:50
Walkthrough of an AI-based BPM tool applied to a simple process.
Hands On Learning: Optimizing an Employee Onboarding Process Using ChatGPT0:01
Generative AI & BPM: Reshaping Business Process Management0:15
AI-Powered BPM Tools and Techniques

Introduction to TQM, Six Sigma, and Lean Principles12:48
Overview of methodologies for continuous improvement.
Applying AI to Process Improvement Frameworks9:29
Enhancing methodologies such as TQM, Six Sigma and Lean using AI tools and insights.
Measuring and Monitoring Performance Metrics with AI7:47
Using AI to track key performance indicators (KPIs).
Use Case: AI-Driven Process Optimization in Manufacturing14:44
Example of applying AI for continuous improvement in a real-world scenario.
Hands On Learning: Enhancing Business Process Optimization with Claude and Gemin0:01
Lean Six Sigma and Business Process Management: Better Together0:14
Driving Excellence Through AI and Proven Methodologies

Requirements

Professionals with experience or interest in product development, business strategy, operations, or ESG roles.

Description

Business Process Management with Gen AI is a hands-on specialisation designed for professionals seeking to drive product innovation, workflow automation, and operational efficiency. In today’s digital economy, organisations require leaders who understand how to integrate Generative AI across the entire business process management life cycle, from product ideation and design to execution and optimisation.

Through three practical, application-focused courses, you will learn to leverage GenAI tools such as ChatGPT and advanced prompt engineering frameworks to solve real-world business challenges. Discover how to accelerate market analysis, feature prioritisation, agile product planning, and cross-functional collaboration using AI-driven decision-making.

The program also provides in-depth exposure to business process modelling using BPMN, enabling you to design, analyse, and optimise enterprise workflows. You’ll explore business process automation, integrated BPM frameworks, and intelligent workflow technologies to improve operational performance and eliminate inefficiencies.

Beyond operational excellence, the specialisation integrates GenAI into sustainability and ESG initiatives, demonstrating how AI enhances intelligent reporting, stakeholder communication, and data-driven transformation aligned with corporate responsibility goals.

Whether you work in product management, operations, IT process management, or enterprise strategy, this program equips you with the skills to implement business process management strategy enhanced by GenAI, enabling scalable automation and sustainable innovation.

By completion, you will confidently apply GenAI in Business Process Management, optimise product-process alignment, and lead enterprise transformation with measurable impact.

Key Takeaways

Apply GenAI tools like ChatGPT to real product development and business process workflows

Model and optimize operations using Business Process Modeling (BPMN)

Implement business process automation and workflow optimization strategies

Integrate GenAI into enterprise business process management frameworks

Leverage AI for sustainable innovation, ESG reporting, and intelligent business solutions

Build agile, AI-driven teams aligned with long-term business performance

Who this course is for:

Leaders exploring enterprise business process management frameworks and scalable BPM strategies enhanced by GenAI.
Managers focused on improving product-process alignment, operational efficiency, and sustainable business process solutions.
IT and cross-functional teams working on integrated business process management, automation technologies, and digital transformation initiatives.
Decision-makers looking to leverage GenAI for business management, innovation, and long-term sustainability strategy.

Business Process Management with Gen AI

What you'll learn

Explore related topics

Course content

Introduction to GenAI in Product Management3 lectures • 9min

Prompt Engineering Fundamentals5 lectures • 18min

Use of GenAI in Market Research and Intelligence6 lectures • 27min

Use of GenAI in Product Strategy Definition6 lectures • 28min

Use of GenAI in Product Development6 lectures • 25min

Wrap-Up and Capstone2 lectures • 3min

Introduction Business Process Modeling with AI2 lectures • 4min

Foundations of Business Process Modeling6 lectures • 21min

AI-Powered BPM Tools and Techniques6 lectures • 59min

Driving Excellence Through AI and Proven Methodologies6 lectures • 45min

Requirements

Description

Who this course is for: