AI for Marketers

Introductory course: How you can benefit from Artificial Intelligence in your marketing role.

Created byJessica Davies-Timmins

Last updated 4/2024

English

What you'll learn

Understand artificial intelligence (AI) in the context of your Marketing role.
Learn about some of the artificial intelligence (AI) programmes that are most useful to you, in your role.
Learn about the considerations and ethics of artificial intelligence (AI).
Learn whether artificial intelligence (AI) will take your job (the answer is probably not), but your job will change. Adapt or die.

Course content

1 section • 10 lectures • 1h 17m total length

Introduction and Learning Outcomes4:55
A brief introduction to the course and its learning outcomes.
Sets the Scene for how AI is Changing the Workplace.3:51
This lecture explains how AI is changing the working world for marketing professionals.
Data Analysis and Personalisation14:43
Lecture number 3 explains how you can use AI in your daily working life.
Content Generation14:54
Poised is a useful AI tool, that can help improve your presentation skills.
AI & Admin8:32
Sembly is an AI tool that syncs with your calendar.
Free of Cost AI tools8:44
Media Buying8:58
Considerations and Risks4:18
This lecture explains the considerations and risks of using AI in your role.
Conclusion2:03
This is a short conclusion.
Encore: AI & The Future6:38
An encore which shares some predictions about AI for the future and how it will change our wider world, not just in the context of corporate fundraising and business development.

Requirements

No experience needed, just an interest.
This is a general, introductory course.
There are no requirements for this course.

Description

Artificial intelligence (AI) is here to stay, and is changing the world and the workplace. AI can complete some tasks much more quickly and efficiently than humans. Want to know more about AI but not sure where to start? Know you need to research the different AI tools out there but can’t find the time?

This introductory course has curated the most relevant AI programmes that will benefit marketers. AI can generate photos, videos and text but arguably it loses the human touch - what do you think? The course provides an overview of AI tools (not all of them, there's too many) that are the most relevant to people who work in marketing or anyone who has an interest in marketing and / or AI.

Are you worried that AI will take over your job? It can be a divisive topic. The ethical implications of using AI are considered in the course and students will gain a good understanding of AI and how it can be used, as well as some future predictions.

The course comprises short lectures and quick quizzes with a further reading and resources sheet that can be downloaded.

There are some exciting tools out there that can make your job easier - take part in the course and see for yourself!

Who this course is for:

This course is for marketers or anyone interested in marketing.
This course is for anyone with an interest in artificial intelligence and how it's changing marketing.