Intro to AI for Market Research - ChatGPT, Gemini, etc.

Explore what market research is—gathering and analyzing data about people and markets to understand needs, track competition, study industry trends, and shape pricing, promotion, and brand.

Define AI as computer systems that think and learn to perform tasks requiring human intelligence. Explore ChatGPT and Bard, plus trends and examples like Siri and Alexa.

Explore Bard, ChatGPT, and Midjourney as core AI tools for market research, illustrating intelligent agents, image creation, and practical tips while emphasizing critical evaluation of outputs.

Explore autonomous AI agents like Agent GPT and Prompt Storm, plus tools for travel planning, resume optimization, SEO, and design to enable creative business automation.

Explore resources like Top Apsci, I the Revolution, Medium AI, MIT Technology Review, Google blog, and Futurism to stay up to date and apply AI trends to market research.

Create a comprehensive market research brief for a college student social app, outlining sequential projects: audience understanding, competitor analysis, brand name and marketing messaging, pricing, with timelines and methodologies.

Learn to build actionable personas from audience understanding, using secondary data sources and online surveys to guide segmentation for a college student social app.

Create and refine user personas like social connector Sarah and Chloe to guide features such as event listing and tracking, shaping messaging and campaigns for a social media app.

Learn to perform competitive desk research with ChatGPT's web browsing beta, Agent GPT, and Bard, producing a one-page summary of college students' social media rivals with user counts.

Compare how the three models output social media platform lists for college students, noting similarities and differences among Facebook, Instagram, YouTube, TikTok, WhatsApp, WeChat, and Twitter.

Explore how to map college-focused social apps against major players using a swot analysis, leveraging ChatGPT and Bard to identify strengths, weaknesses, opportunities, and threats.

Leverage qualitative branding research with ChatGPT to run focus groups that brainstorm college student social media app names, balancing creative intuition with rational testing for branding.

Design a screener to recruit focus group participants among college students, applying screening and termination logic to match personas like social connector and creative Chloe.

Build a qualitative discussion guide for focus groups and interviews, detailing introduction, ground rules, icebreakers, brainstorming, idea exploration and evaluation, and wrap-up.

Leverage Prompt Storm and ChatGPT to brainstorm brand names for a college student social media app, generate ten options, compare prompts, and select campus vibe.

Design a brand logo with Looka by selecting industry, logos you like, colors, symbols, and typography to shape a cohesive brand identity.

Define the campus vibe app's branding and target audience. Craft marketing messages or copy using ai tools like ChatGPT or Bard.

Use ai to brainstorm ten campus-focused marketing messages in a conversational, short ad copy style, then organize them by benefits in a table and rank for resonance with college students.

Discover maxdiff, a maximum differential scaling technique in market research that measures the relative importance of marketing messages by presenting respondents with sets of choices, aiding decision making.

Design a maxdiff survey to evaluate ten messages, with a 5–7 minute screener for 17–23 year old college students on social media, using mixed question types and open-ended feedback.

Explore pricing strategies using surveys and conjoint analysis, discuss pricing thresholds, and generate campus vibe price points to inform product decisions.

Create a short conjoint survey to evaluate 11 price points for campus vibe, with a screener for college students aged 17–23 active on social media, and a 5–7 minute questionnaire.

Design an analysis plan, clean data, and analyze demographics, usage, and conjoint insights to guide pricing, branding, and two price points: free ad-supported and $9.99 monthly.

Train ChatGPT to write effective Midjourney prompts and create AI-generated visuals for a launch campaign. Integrate personas, brand name, logo, and messaging to bring the marketing concept to life.

Create a ChatGPT-assisted Midjourney ad prompt for campus vibe, specifying camera angle, wide lens, and 16 by 9 aspect ratio, with logo placement and text limitations and upscaling options.

Master writing your own Midjourney prompts to customize visuals with style, lighting, emotions, and aspect ratios. Learn how adjusting chaos and comparing novice versus expert outputs can refine generated ads.

See how prompts drive Midjourney and ChatGPT to create ads, add logos and taglines, and upscale visuals, while an expert refines branding with Photoshop and messaging.