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AI for business - AI 101 fundamentals for managers & leaders
Role Play
Rating: 4.5 out of 5(14,958 ratings)
55,086 students
Last updated 5/2026
English

What you'll learn

  • You know exactly why Generative AI & AI is important for your business now, how to leverage AI in your organization, address fears, and handle risks of AI
  • You will gain a competitive edge over competitors by getting your people excited about AI (instead of scared)
  • "Good fantastic course for managers and executives to start the AI journey", Sandeep - 100% AI know-how for business, 0% tech/coding
  • 4 examples for using Generative AI in the workplace show you the power of AI
  • You understand, evaluate, and mitigate the risks of AI and GenAI- beyond ChatGPT
  • You address the fears of employees when introducing AI
  • You see high quality AI avatars co-facilitating this course and real-world examples of multiple industries to understand the power of AI
  • Free ebook/workbook for managers to leverage AI in their organizations
  • Spanish, Portuguese, German, English, French Subtitles professionally translated

Course content

6 sections44 lectures2h 49m total length
  • Why Executives & Managers Need to Engage with AI NOW (ChatGPT is NOT the Reason)7:41
  • AI Fundamentals for Executives - Free Ebook/Workbook0:12
  • When Do We Speak of AI? Simple Definition of AI for Managers2:09
  • Relevant Business Areas for AI Managers Need to Pay Attention to4:34
  • Test Your AI Readiness
  • Innovation, Digitization, and AI Belong Together3:35
  • What Makes State-of-the-Art Generative AI Special? (ChatGPT,etc. for Managers)6:09
  • Practical Examples of AI in Business & Life Beyond ChatGPT, Dall-E, Midjourney4:17
  • (Generative) AI Tools Every Manager, Executive, and Business Leader Should Know2:28
  • AI Terms Managers Need to Know (Non-Tech Explanation)8:43
  • The Power and Limits of Training Data - And My Approach to Avoid Biased Results4:34
  • Moderna and Open AI - Example for Gen AI Roll Out and AI Champions3:32

    In April 2024, OpenAI published a customer success story about their collaboration with the pharmaceutical company Moderna. Let me give you a short summary:

    1. Goal

    Moderna aimed to maximize the positive impact of its mRNA medicines on patients by adopting a people-centric, technology-forward approach. The company partnered with OpenAI to deploy ChatGPT Enterprise to thousands of employees across various functions, with the goal of achieving 100% adoption and proficiency in generative AI within six months.

    2. What was done with OpenAI

    Moderna adopted OpenAI's ChatGPT Enterprise and integrated it into their workflows across various functions, including legal, research, manufacturing, and commercial. They launched an internal AI chatbot tool, mChat, built on OpenAI's API, which was later replaced by ChatGPT Enterprise after extensive user testing. Moderna also implemented a bespoke transformation program, combining individual, collective, and structural change management initiatives to drive AI adoption. In total, they created 400 GPTs within 2 months. Watch the video in the article I have linked next to this lecture.

    3. Benefit for customers and patients:

    The use of AI at Moderna can potentially improve clinical trial development, accelerate the development of new mRNA medicines, and enhance overall efficiency. For example, the Dose ID GPT pilot helps analyze clinical data, augmenting the clinical study team's judgment and decision-making. This can lead to a more comprehensive evaluation of data, ensuring safety and optimizing vaccine profiles before further development in late-stage clinical trials.

    4. Benefit for the company:

    "A team of a few thousand can perform like a team of 100,000"

    By leveraging AI, Moderna can stay lean as a business while setting new benchmarks in innovation. AI helps improve efficiency and accuracy in business processes, allowing the company to perform like a larger team without significantly increasing headcount. This is crucial for Moderna's ambitious plan to bring up to 15 new products to market in the next 5 years. Additionally, AI adoption has led to the creation of novel use cases and GPTs that accelerate and expand the impact of every team across the company.


    Read the full article - and please watch the video at the bottom of the article:

    https://openai.com/index/moderna/

  • AI Agents (vs. Workflows) - What Are These & Why Does It Matter?9:02
  • Test Your AI Knowledge

Requirements

  • No AI or technical knowledge required

Description

Disclaimer: To demonstrate the capabilities of AI, this course contains the use of artificial intelligence.

  • "Very informative! Truly learned a lot about AI and, more importantly, new ways of thinking about AI and how it can help improve the organization and minimize routine work so we can focus more on essential and critical tasks."
    John M.

  • "This course was engaging and certainly added a whole lot of creativity. Despite my many years of experience in business and technology with some AI sprinkled throughout, Axel did a good job of teaching more. Thanks."
    George B.

  • "Good introduction to AI for Managers at all levels. Must know advancement."

    Rachel Y.

Are you a business leader, manager, or executive?
Are you feel confident and ready to embrace the potential of AI and stay ahead of the game in the fast-paced business world?


Our focused AI 101 online course is designed

  • for business leaders and executives like you who are interested in GenAI and AI,

  • as well as anyone who wants to drive AI initiatives in their organization,

  • without any (or with only very little) AI knowledge.


In the coming months and years, GenAI and other AI systems are set to revolutionize the business landscape, presenting both exciting opportunities and potential risks.

Executives, Managers, and Business leaders like you must be able to unlock the power of AI to empower their businesses for the future!

But you need to be able to identify the hype from real business opportunities. And risks!


Your coach is the perfect guide for your journey into AI: 

Axel Rittershaus has been an

  • IT-Entrepreneur since 1993 including early-stage AI systems,

  • 31 years of IT experience

  • he's been a leader himself since 1997 and an executive coach since 2008.

  • 27 years of leadership and 16 years of leadership coaching and consulting experience

Equip yourself and your team with the knowledge needed to thrive in this AI-driven era.

As a manager, you do NOT need to learn how to code, use machine learning, or deep learning algorithms!


  • Most AI-related courses teach you HOW to code and use the technical elements of AI.

  • In this AI 101 fundamentals course for business leaders and executives you learn the WHY of AI and the BUSINESS IMPLICATIONS of AI.

  • And WHAT you as a manager have to do.

Not only on an AI implementation level.

But (even more so) on a human level!

Because every AI project will fail if you don't know how to get your people on board! And you will know how to do this after completing this course.


After completing our course, you will

  • improve decision-making on how to get your people on board for your AI projects,

  • increase efficiency or gain a competitive edge over your (AI-hesitant) competitors by leveraging AI.


*** What students of this course say ***


  • "Excellent course for leaders and managers. Nice way of introducing AI for management."
    Seetharaman Sankara R.

  • "Great insight!!"

    Gayatri R.

  • "Definitely good at my level of understanding of AI."
    Neneh L.

  • "It was a good match since we are starting on this journey of examining all our current processes to use AI."

    Yamuna L.

  • "Amazing stuff to understand things with examples."
    Kashif N.

Your benefits from enrolling in this course:


1. Be Ahead of the Curve of the application of AI in business
We prepare you and your team to confidently navigate the upcoming changes, ensuring your business remains resilient and adaptable, even in the face of disruption.


2. Strategic Insights in AI
Gain invaluable information to assess your business strategies in light of AI's profound impact. Make informed decisions that lead to success.


3. Uncover Potential Risks
Explore the essential considerations for AI implementation, empowering you to steer your business toward success while mitigating potential pitfalls.

4. Tailored for Business Leaders
No complex jargon or unnecessary technicalities! This course is specially tailored for leaders seeking to understand AI within the context of their business.


5. Real-World AI Examples
We provide multiple real-world examples in areas where you would not expect to see AI, like perfume production or frail care, 'chatting' with data using Julius AI or Podcast-Generation with NotebookLM.


6. The Path Forward with AI
Thanks to the checklists and templates you will develop a clear plan of action on leveraging AI.


Discover the Why, Impact, and Plan for AI Adoption in your business.

Don't miss this chance to stay ahead in the AI revolution.

Our short, professional, and focused lectures allow you to dive into specific areas of interest, tailoring your learning experience to suit your needs.

Book now and unlock the secrets to harnessing AI's full potential for your business success!

Enroll today and secure your place at the forefront of the AI-driven future.

Who this course is for:

  • Executives & Managers trying to understand how AI can impact their companies
  • Executives & Managers who want to leverage AI for their businesses, but don't want to code AI systems
  • HR professionals looking for a course to introduce the fundamentals of AI to their organisations
  • This course is NOT a technical ChatGPT or AI programming course!