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AI for Creative Marketing

Name: AI for Creative Marketing
Rating: 4.3 (122 reviews)

Discover how to use AI tools to design campaigns, generate content, and boost creativity in modern marketing

Role Play

Created byVideo School, Anton Voroniuk, Phil Ebiner, Anton Voroniuk Support

Last updated 1/2026

English

What you'll learn

Build an AI-driven marketing strategy from the ground up
Design branded visuals and image assets with AI-generated consistency and style
Create high-quality social media content, using tools like ChatGPT, Claude, Gamma, Canva and more
Automate research, content planning, and repetitive marketing tasks with tools like Perplexity AI
Set up brand kits, customize campaign assets, and create short-form ad videos with ease
Generate multilingual AI voices and direct tone for podcasting, ads, and social posts

Course content

13 sections • 64 lectures • 4h 6m total length

Course Introduction: AI for Creative Marketing1:16
Learn how to use AI tools to research, create, and market faster and smarter—perfect for personal projects or professional campaigns
AI in Modern Marketing4:50
Explore how AI enhances modern marketing with data-driven insights, personalized customer experiences, and smarter campaign strategies.
Creating Personal Projects4:49
Learn how to leverage Claude AI project for generating blog posts, social media content, and marketing materials
AI-Driven Marketing Strategy3:34
Learn how to build smarter marketing strategies using AI to analyze data, predict trends, and optimize campaigns for better results
How to Study on Udemy Effectively?2:15
In this lesson, we'll walk you through the Udemy interface and show you how to get the most from your studies
Get better educational experience with Udemy's AI Assistant6:13
Smarter learning starts here and boost your progress with Udemy’s AI Assistant

Key AI Platforms Changing Discovery: ChatGPT, Perplexity, Google AI Overviews7:56
Learn how leading AI platforms are transforming information discovery, from conversational answers to smart search and AI-powered insights
Social Media Creatives with Gamma App2:15
Learn to design eye-catching social media visuals quickly and easily with Gamma
Creating AI Images with Gamma2:10
Discover how to generate original images using Gamma’s built-in AI image generation features
How to Create Images with Claude3:50
Learn how to use Claude’s AI capabilities to generate creative, high-quality images from simple text prompts
Image Generation with Copilot3:05
Explore how to create stunning images using Microsoft Copilot, turning your ideas into visuals with simple prompts.
Creating Images in ChatGPT3:45
Learn how to generate unique and creative images directly in ChatGPT using simple text prompts
Key AI Technologies in Market Prediction5:54
Discover how AI tools analyze data, forecast trends, and improve decision-making for smarter market predictions
Automating Repetitive Marketing Tasks with Perplexity AI3:14
Discover how to save time by using Perplexity AI to streamline research, content creation, and other routine marketing tasks
Exercise: Generate Your Campaign Images1:09
Practice creating custom marketing visuals with AI tools to bring your campaign ideas to life
Pitching an AI-Powered Marketing Strategy to a Skeptical Client

Video Branding and Style Customization in Trupeer3:35
Discover how brand positioning defines your place in the market—and how to clearly communicate your unique value to the right audience
Setting up your Brand Kit: Fonts, Colors, Logos2:17
Learn how to define and organize your brand’s fonts, colors, and logos to ensure consistent and professional marketing visuals
Using DALL-E for Marketing and Branding4:10
Discover how to create unique visuals, ads, and brand assets with DALL-E to enhance your marketing and branding efforts
Claude Projects for Content Creation3:07
Learn how to use Claude to plan, generate, and refine high-quality content for blogs, social media, and marketing campaigns
Exercise: Generate Your Campaign Brand Kit1:30
Create a complete brand kit with AI by defining your fonts, colors, and logos to keep your campaigns consistent and professional
Defining Your First AI-Driven Marketing Project

Techniques for Video Content Creation6:02
Explore practical methods and tools for planning, producing, and enhancing engaging video content for marketing and storytelling
Canva's video editor: Trimming, Transitions, and Music1:53
Learn how to edit videos in Canva by trimming clips, adding smooth transitions, and enhancing them with background music
Video Creation with Pika3:34
Discover how to use Pika to easily create and customize short, engaging videos for your marketing and creative projects
Video Creation with Runway4:19
Learn how to create, edit, and enhance videos using Runway’s powerful AI tools for professional-quality content
Exercise: Generate Shortform Ad Video for Your Campaign1:09
Practice creating a short, engaging ad video with AI tools to showcase your campaign and capture audience attention
Designing a Data-Driven Campaign Strategy with AI Insights

AI Voice for Content Creation and Social Media3:24
Create engaging narrations and voiceovers with AI for videos and social media
Creating Custom AI Voices4:07
Use Elevenlabs to Create Custom AI Voices
Integrating AI Voices into Various Projects11:27
Discover how to add AI-generated voices to videos, presentations, and marketing content for a professional touch
Creating Multilingual Voices4:54
Learn how to generate AI voices in multiple languages to reach and engage a global audience
Voice Tone and Directing3:27
Master how to adjust AI voice tone and style to match your brand and message effectively
AI for Podcasting & Audio Content Creation3:47
Learn how to use AI tools to script, record, and enhance podcasts and audio content with ease
Exercise: Generate a Voice Over for Your Campaign Ad0:55
Practice creating a professional AI-generated voiceover to bring your campaign ad to life
The Perfect Voice: Producing an AI Voiceover for a Campaign Ad

Writing Blog Posts, Articles, and Website Content with Claude Pro3:50
Use Claude Pro to create well-structured blog posts, articles, and website content with speed and ease
Enhancing Creativity with Claude’s AI-Generated Content2:02
Unlock new creative possibilities by using Claude AI to generate innovative and engaging content.
Writing Texts for Social Media4:11
In this lesson, you'll learn how to use Chat GPT to write texts that will resonate with your audience on Social Media.
Speech to Text with ChatGPT1:56
Convert spoken words into accurate text using ChatGPT for notes, content, and transcripts.
Exercise: Generate a Series of High Quality Social Content for Your Campaign3:46
Practice using AI tools to create a complete set of engaging social media posts tailored to your campaign
From Concept to Clicks: Crafting AI-Enhanced Social Content for a Campaign

What is AI? Defining the Core Technologies3:59
Get introduced to AI fundamentals and the key technologies powering intelligent systems.
The AI Landscape: Understanding Different Types3:24
Explore the main types of AI—from narrow to general—and how they’re used in real life
“Bad Prompt” VS “Good prompt.”4:37
See how small changes in wording can dramatically improve AI results with better prompts
Practical Exercise: Create LinkedIn Posts with MyChatGPT2:40
Apply prompt techniques to generate professional, engaging LinkedIn content using AI.
Getting Your Own Practical Companion1:40
In this lesson, you'll get your own AI companion: the book "AI for Business".
How to Study on Udemy Effectively?2:15
In this lesson, we'll walk you through the Udemy interface and show you how to get the most from your studies.

The Importance of AI Ethics: Bias, Fairness, and Transparency7:22
Learn why ethical AI matters and how to identify and reduce bias in AI systems
Data Privacy and Security in the Age of AI5:16
Understand how AI handles data and the best practices to protect privacy and ensure security.
Navigating Copyright and Intellectual Property with Generative AI4:32
Learn how to use AI-generated content responsibly while respecting copyright and IP laws.
Practical Exercise: Deep Research to Create a Post in LinkedIn for the project4:12
Use AI tools to conduct deep research and craft a compelling LinkedIn post to build your personal brand.

Introduction to Generative AI: Text, Image, and Code Generation4:26
Discover how generative AI creates text, visuals, and code—and how you can use it effectively
Mastering the Prompt: Techniques for Effective AI Communication5:13
Learn advanced prompt strategies to get clearer, smarter, and more useful responses from AI tools.
Integrating AI Assistants into Daily Workflow4:34
Streamline your tasks by learning how to effectively use AI assistants in your everyday work routines.
Practical Exercise: Creating LinkedIn Post Images1:50
Use generative AI tools to design eye-catching visuals that boost engagement on LinkedIn.
Get better educational experience with Udemy's AI Assistant6:13
Smarter learning starts here and boost your progress with Udemy’s AI Assistant

Requirements

A computer or laptop with internet access
A basic understanding of how to use web-based tools
A willingness to experiment, learn by doing, and build your own personal marketing projects along the way

Description

This course contains the use of artificial intelligence.

Learn how to use AI tools to supercharge your marketing strategy, automate content creation, and design stunning visuals and videos. All without a technical background. Whether you're looking to save time, increase engagement, or level up your creative workflow, this course gives you practical, hands-on skills to build and launch campaigns with confidence.

In this practical and beginner-friendly course, you’ll explore how to integrate AI into your daily marketing tasks. From writing social media content with ChatGPT and Claude, to generating visuals in Gamma and Canva, to creating short-form video ads with Runway and Pika — you’ll build a full-stack AI marketing workflow using today’s most powerful tools. You’ll also learn how to forecast trends, automate research with Perplexity AI, and even generate multilingual voiceovers for podcasts, ads, and videos.

The course is structured into easy-to-follow, focused modules:

Getting Started with AI in Modern Marketing
Understand the AI landscape, set up your workspace, and plan personal projects
AI Tools for Research, Content, and Campaign Planning
Discover ChatGPT, Claude, Perplexity, and Google AI for research and automation
Creating Scroll-Stopping Visuals with AI
Use Gamma, Canva, and DALL·E to generate campaign images and creative assets
Building Video Content and Branded Style Kits
Learn video creation tools like Runway and Pika, and design your visual identity with Trupier
Generating Voices, Scripts, and Multilingual Audio
Create custom AI voiceovers and podcast-ready audio content for global reach
Writing with AI: From Blogs to Social Captions
Use Claude Pro to generate website content, social posts, and speech-to-text drafts

TRAIN WITH A DIGITAL MARKETING & AI EXPERTs

Your instructors:

Anton Voroniuk is a Google Academy trainer, digital marketing strategist, and CEO of SkillsBooster Digital Marketing Academy. With years of experience helping marketers adapt to new technology, he brings a hands-on, clear, and results-driven approach to every lesson.

Phil Ebiner is a Top Udemy instructor with over 3 million students worldwide. Since graduating from Loyola Marymount University’s Film School, he’s worked on thousands of creative projects and now teaches courses on Marketing, Video Production, Business & Digital Marketing, ChatGPT, Social Media, and more.

WHAT YOU’LL GET WITH THIS COURSE:

A complete AI marketing workflow — from idea to campaign
Tools to create visuals, videos, and voiceovers with ease
Hands-on exercises to build real marketing assets
Support from instructor
Official Udemy certificate upon completion

Ready to build your first AI-powered campaign?

Join today and learn how to write, design, and publish smarter — using tools like ChatGPT, Claude, Perplexity, DALL·E, Gamma, Canva, Runway, and more.

Take your marketing to the next level and become the AI-savvy creator every brand is looking for.

This course contains a promotion

Who this course is for:

Digital marketers who want to streamline their workflow and boost creativity
Social media managers looking to generate high-performing content at scale
Entrepreneurs and small business owners who want to build campaigns without hiring a full team
Freelancers and content creators ready to expand their skills and offer AI-powered services

AI for Creative Marketing

What you'll learn

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Course content

AI in the Creative Marketing6 lectures • 23min

Generative AI for Visual Creativity10 lectures • 33min

AI-Enhanced Design & Branding6 lectures • 15min

AI for Video Marketing6 lectures • 17min

AI for Sound & Audio Branding8 lectures • 32min

AI-Powered Copywriting & Messaging6 lectures • 16min

Useful AI Tools for Modern Marketers2 lectures • 11min

Foundational Concepts of AI6 lectures • 19min

Ethical AI and Responsible Use4 lectures • 21min

Generative AI for Productivity5 lectures • 22min

Requirements

Description

Who this course is for: