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AI for Business Leaders
Bestseller
Role Play
Rating: 4.5 out of 5(72,971 ratings)
139,836 students
Created byRichard Maxwell, Leighanne Miles
Last updated 4/2026
English

What you'll learn

  • Why artificial intelligence is important for your business now
  • What the benefits of using AI could be
  • Understand the risks of AI in your business, now and in the future
  • Understand how AI could impact your business model
  • What some of the opportunities in AI for Business are

Course content

1 section • 14 lectures • 2h 2m total length

  • Understand why AI is important in your business now10:22

    This lesson walks through the key reasons businesses should be considering AI as an imminent disruption to their business and why they should spend time learning and planning for AI.

  • Convincing a skeptical stakeholder "Why We Can’t Ignore AI Any Longer"
  • Understand how AI could impact your strategy and business model13:05

    This lesson highlights how AI could impact and disrupt your business model, how AI could impact your strategy and the opportunity for AI to accelerate delivery of strategic outcomes or bring about new priorities that might not have been otherwise possible.

  • Lesson 2 Quiz: Possible impacts on your business model and what you should do
  • Understand how your use of AI impacts your brand10:44

    This lesson talks through the potential impacts of generative AI on brand, covering how society and people view AI, why it is important to understand a wide range of views, and how to get the right brand outcomes when implementing AI.

  • Understand AI's impact on culture and explore steps to manage it effectively11:29

    This lesson talks through the potential impacts of generative AI on business culture and what to look out for when implementing AI.

  • Explore AI opportunities in Business Strategy and Planning functions8:54

    Understand business operating model basics and what AI opportunities exist within strategy and planning functions, including data-driven decision making, scenario planning and forecasting, competitor analysis (with ChatGPT demo), customer insights and many other areas. Find out how to get started using AI in your strategy management processes.

  • Explore potential AI opportunities in Customer and Marketing16:23

    Explore AI opportunities in Customer and Marketing functions of a business, including customer segmentation, content creation and optimisation, sales forecasting and many other areas. This lesson includes a demo of Adobe Firefly, a AI tool for image creation.

  • Exploring potential opportunities in Customer and Marketing
  • Explore AI Opportunities in IT & Digital9:44

    Explore AI opportunities in the IT & Digital functions of a business, including software and development processes,  Cybersecurity and IT Service Management (ITSM) opportunities. Understand the important points business leaders need to know about AI in IT & Digital teams.

  • Explore potential AI opportunities in Operations8:42

    Explore AI opportunities in Operations and Supply Chain functions or a business, including process automation, predictive maintenance, supply chain optimisation and many other areas.

  • Exploring potential AI opportunities in Operations
  • Explore potential AI opportunities in Finance7:51

    Explore AI productivity and analysis opportunities in Finance, with example AI vendors and AI in business examples from airbnb, Unilever and 02. Understand how to get started in implementing AI in your finance function.

  • Exploring potential opportunities in Finance
  • Explore potential AI opportunities in People and HR7:11

    Explore AI opportunities in the People and HR functions in a business, including recruitment and candidate screening, employee engagement, learning and development and many more areas.

  • Understand the Risks and Challenges AI Poses for Businesses6:20

    This lesson takes you through the many potential risks and challenges of implementing AI in business, covering  areas such as data privacy and security, bias and discrimination, ethical concerns, legal and regulatory compliance and many other areas.

  • Briefing the CEO on AI’s Top Three Business Risks
  • Understanding the Risks and Challenges of AI for Business
  • Understand how businesses can move forward with AI7:02

    This final lesson provides practical guidance on preparing your business for AI disruption, focusing on education, business model re-evaluation, strategy adaptation, and implementation planning with key considerations around foundations, impact areas, people management, partnership strategies, and technology alignment.

  • Understand how to move forward with AI
  • Completion Status - Guidance for Udemy for Business Students1:32

    This lesson is only relevant for Udemy for Business students as it relates to a Udemy for Business subject.

  • Bonus: AI For Business Leaders - Accelerate Your Learning2:54

    This bonus lesson points you to online resources that help you explore the world of AI and understand how it impacts business.

Requirements

  • Working knowledge of business

Description

This AI for business leaders course prepares leaders, executives and managers for the opportunities and risks that AI brings, particularly in the context of emerging generative AI (GenAI) capabilities.

The continuing disruption of industries and markets that AI is bringing is changing the way we do business, and this course:

  • Is written for business leaders, by business leaders. The opportunities, risks and AI strategies we discuss are in a business context, not technical.

  • Helps to prepare leaders and their teams for the coming changes to ensure your business is well positioned to leverage the opportunities and avoid business model disruption having an adverse impact on their business.

  • Explores opportunities in Business Strategy, Finance, People, Marketing, Operations and IT & Digital functions

  • Gives leaders information to help them evaluate their business strategies in light of AI’s likely impact.

  • Explores the risks and considerations that should be evaluated for any business implementing AI across all key business areas.

Please note - this course does not deep dive into detail on specific tools or specific AI technologies. It is created for business leaders and professionals who want to learn more about AI in their business context. This course covers a lot of ground in a concise manner and if you have already done a lot of research into AI you may also want a course more specific to your learning needs.

This course guides leaders through:

  • The evolving state of AI

  • What the opportunities and risks could be across many different business areas, with business and vendor examples, as well as demos

  • What you need to consider when facing into AI at a strategic level and suggests a path forward

  • AI's potential impacts on brand and culture

  • How you can leverage AI in your business

There is a lot of hype, uncertainty and scepticism regarding AI. This course is grounded in real business experience, written and delivered by experienced, digitally focused business leaders, consultants and executives with a combined 40+ years’ experience working for large blue chip organisations, start-ups and small-to-medium businesses in the US, UK, Europe and Oceania.

The course gives leaders an overview of why Artificial Intelligence is important now, what the possible impacts could be on their business and how to plan for AI adoption and prepare for GenAI.

It is structured in a way that allows you to dip into specific areas of interest and concern, based on your role in business.


Who this course is for:

  • Executives seeking to understand what AI is and how it could impact their business
  • Leaders who want to implement AI into their business to improve productivity
  • Boards and company secretaries that want to manage AI risk
  • Leadership teams that need to learn about AI in a business opportunity context
  • Business leaders who want to understand how autonomous AI might impact their brand and culture
  • Aspiring business leaders wanting to learn more about AI in a business context

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