AI-Driven Digital Marketing: Strategies to Boost Engagement

Name: AI-Driven Digital Marketing: Strategies to Boost Engagement
Rating: 4.3 (106 reviews)

Mastering AI-Powered Digital Marketing: Boost Engagement, Automate Customer Support, and Optimize Campaigns.

Created byZenith Digital

Last updated 1/2025

English

What you'll learn

Foundations of AI, Big Data, and Machine Learning
Counterfactual Simulation and Digital Marketing
Search Engine Optimization (SEO) Techniques
Programmatic Advertising
Chatbots and Digital Assistants
Data Science and SQL for Marketers
The Future of Internet Marketing

Course content

1 section • 11 lectures • 50m total length

Introduction3:06
What is AI and machine learning?4:19
Explain AI and machine learning, distinguishing weak AI from general AI, with examples like self-driving cars and computer vision, and their impact on marketing.
Google as an AI first company.5:28
Preparing for semantic search.8:08
Big Data.4:08
Computer vision.2:06
Advertising.7:24
Email marketing.7:34
Chatbots.3:16
Developing your AI skills using SQL.2:11
How to future proof your marketing.3:06
Future-proof your marketing by embracing ai-driven insights, data collection, and high-quality, reader-focused content that aligns with Google's natural language processing and quality signals.
Final Review.
AI comes in how many broad flavors, and what are they ?
The Evolution of Google: AI, SEO, and Keyword Optimization.
Rankbrain
Search Queries.
Keywords stuffing
Latent Semantic Indexing
Structured data.
Predictive modeling.
Big data
Collecting data for your business.
Computer vision and the future of SEO.
Programmatic advertising.
RTB in digital marketing.
Email marketing.
Chatbots.

Requirements

Basic Understanding of Marketing Concepts
No Prior Coding Knowledge Required
Comfort with Technology
Internet Access
A Growth Mindset

Description

Unlock the full potential of AI-driven digital marketing with this in-depth course designed to take your marketing strategies to the next level. As technology continues to evolve, artificial intelligence (AI) is playing an increasingly important role in optimizing digital marketing efforts. In this course, you'll explore how AI tools like chatbots, predictive modeling, and machine learning algorithms can enhance your customer experience, streamline operations, and boost your return on investment (ROI).

Learn how to harness AI to automate customer support, enabling real-time interactions that not only save time but also improve satisfaction and engagement. Dive into the world of programmatic advertising, mastering real-time bidding (RTB) and utilizing AI to create more personalized and effective ad campaigns. With an emphasis on SEO, discover how AI is transforming search engine optimization by helping you improve keyword targeting, content relevance, and ranking strategies.

In addition, this course covers the latest advancements in structured data, schema markup, and how to leverage these techniques to enhance visibility and drive organic traffic. Whether you're looking to refine your SEO strategies or fully integrate AI into your marketing processes, this course will provide you with the practical tools and insights to succeed. Ideal for marketers, business owners, and digital professionals, this course empowers you to create smarter, data-driven campaigns that deliver real, measurable results. Stay ahead of the curve and lead your business into the future of digital marketing.

Who this course is for:

Digital Marketing Professionals
Business Owners and Entrepreneurs
Content Creators and SEO Specialists
Students and Aspiring Marketers
Tech-Savvy Innovators
Data Enthusiasts and Analysts