AI Digital Marketing Masterclass 2026: SEO, GEO & Agents

This course contains the use of artificial intelligence.

A blank AI chat forgets everything. Every request starts over, so you re-explain your brand, your audience and your rules each time you open one.

This course builds the thing that remembers.

SEVEN THINGS YOU WILL HAVE, BUILT ON YOUR OWN BRAND

• A research pack where every claim carries its source and a grade

• A positioning brief that marks each line strong, moderate or weak

• An assistant that answers as your customer

• A second that drafts in your brand voice

• One finished piece and the nine formats made from it

• A page audited for AI answers, with a tracker that says whether you are cited

• One weekly chore automated, ending in a draft you approve

YOU WATCH EACH METHOD DONE BEFORE YOU DO IT

Every method is shown end to end on one company first. Fernhill Tea Co. is invented, and so are its numbers, but it is consistent: the research you watch being gathered in Section 3 is what the persona is built from in Section 4, and that persona is what the content calendar draws on in Section 7.

Fifteen demos show the work on screen, click by click, with the Fernhill files attached so you can run each one yourself. Then you do it on your own brand, using a Brand Fact Sheet you fill in during the first lecture and paste from in almost every lecture after it.

WHAT YOU WILL LEARN

• Prompting that holds up: RACE, CO-STAR, and fixing an output instead of rewriting the whole prompt

• Research you can defend: industry scans, competitor teardowns, voice of customer, win-loss, positioning

• Customers you can question: four-layer personas, a persona assistant, and the customer journey

• Content in your own voice: brand voice extraction, long pieces in stages, one piece into nine formats, editing

• Search and AI answers: what earns a citation, structuring a page, SEO and visibility audits

• Social: each platform's dialect, and a thirty-day calendar in one conversation

• Agents: assistant, agent and automation, task agents, live data, one chore automated

• Keeping it honest: bias, privacy, and the failure modes that appear once you use AI daily

THREE THINGS THIS COURSE DOES NOT DO

It does not compare AI tools or tell you which is best. It does not help you publish without reading what you publish. And it does not promise you a number.

What it does, in every lecture, is tell you what to check before the work goes out with your name on it.

HOW IT IS BUILT

56 lessons across 10 sections, about five hours: 41 teaching lectures and 15 demos, each demo sitting straight after the lecture it belongs to. Sixty-eight prompts you keep, twenty-eight downloadable resources, and practice files on every demo.