AI Digital Marketing: SEO, Google Ads & Automation

Welcome to course: AI Digital Marketing: SEO, Google Ads & Automation

Become an AI-Powered Digital Marketer (Not Just “AI-Aware”)

AI is no longer optional in digital marketing.
Marketers who don’t know how to use AI to automate campaigns, optimize ads, and increase ROI are already falling behind.

This hands-on course shows you exactly how to use ChatGPT and AI-powered tools to design, execute, and optimize high-performing digital marketing campaigns across SEO, Google Ads (PPC), content marketing, email automation, and analytics.

No fluff. No hype. Just practical, real-world AI workflows you can apply immediately.

Who This Course Is For

• Digital marketers who want to future-proof their careers

• Entrepreneurs & business owners who want more sales with less manual work

• Freelancers & agencies looking to offer AI-powered marketing services

• Students and career switchers building a modern marketing portfolio

No prior AI experience required.

What You’ll Learn (Keyword-Rich & Skimmable)

By the end of this course, you will be able to:

• Use ChatGPT and AI tools for advanced keyword research, content planning, and SEO strategy

• Create high-ranking blog posts, website copy, and ad creatives using AI

• Run AI-optimized Google Ads campaigns using Smart Bidding and hyper-targeting

• Automate email marketing workflows with AI-driven personalization

• Perform audience and competitor analysis using AI for strategic advantage

• Analyze campaign performance with AI-powered analytics and predictive insights

• Build end-to-end AI-powered marketing systems, not isolated tactics

What Makes This Course Different

Most AI marketing courses talk about tools.
This course teaches systems.

You’ll learn:

• How AI actually fits into real marketing workflows

• How to decide when to use AI—and when not to

• How professionals are evaluated in 2026 and beyond

• How to build career-defensible marketing skills that survive tool changes

You’ll also get a 2026 Professional Update module, explaining how marketing, decision-making, and AI usage are actually evolving in real organizations.

Practical, Real-World Focus

This course is designed for immediate application:

• Step-by-step demonstrations

• Practical examples across SEO, Ads, Email, and Analytics

• Prompt engineering for marketing tasks

• Strategy frameworks you can reuse in any role or business

By the end, you won’t just “know about AI marketing.”
You’ll use it confidently to drive measurable results.

Enroll now and start building your AI-powered marketing advantage.

Course Author

Alex Amoroso, PhD
Senior UX Researcher | Research, Product & Learning Design

Alex Amoroso is a researcher, educator, and course designer with more than 10 years of professional experience in UX and product research, behavioural research, and complex problem-solving, alongside extensive experience in professional and academic education.

Her work focuses on a simple question: what is actually going on, what evidence do we have, and what should we do with it?

Across research, product, and organisational environments, she has worked on complex problems involving user behaviour, digital products, analytics, customer experience, decision-making, and innovation. Her research has included studies with thousands of users across B2B and B2C environments, combining qualitative and quantitative methods to investigate problems, challenge assumptions, interpret evidence, and support better decisions.

Alongside her professional research work, Alex teaches doctoral-level research design and methodologies, supervises and assesses research projects, and has developed approximately 30 online courses across research, UX, product, data, analytics, customer experience, business, and decision-making. Selected courses are also available through Udemy Business.

Her approach to teaching is practical and structured: clarify the subject, organise the thinking, distinguish evidence from assumption, and turn complex information into knowledge that can be applied.

She holds a PhD in Health Anthropology, with research focused on human behaviour, environmental stress, and quantitative data analysis, and has published research in peer-reviewed journals.

Across her courses, she combines:

• Research-based thinking

• Practical frameworks and methods

• Real-world examples and applications

• Clear explanations of complex subjects

• Exercises, tools, and techniques that support practical learning

Her goal is simple: to help learners understand complex subjects, think more clearly, and apply what they learn in real professional situations.

Course provided by MTF Institute of Management, Technology and Finance

MTF Institute is a global educational and research institute headquartered in Lisbon, Portugal. We offer hybrid business and professional education in the areas of Business and Management, Science and Technology, and Banking and Finance.

MTF Institute R&D Center conducts research in Artificial Intelligence, Machine Learning, Data Science, Big Data, Web3, Blockchain, Cryptocurrency and Digital Assets, Digital Transformation, Fin-tech, E-commerce, and the Internet of Things.

MTF Institute is an official partner of Deloitte, IBM, Intel, and Microsoft, and is a member of the Portuguese Chamber of Commerce and Industry and the Union of Trade and Services Associations of Lisbon.

MTF Institute has a global presence across 216 countries and territories and has been chosen by more than 1 mln. students.

Exclusive: The Career Accelerator Edition

Why is this course unique?

By enrolling in this special edition, you unlock three strategic career advantages:

1. Dual Certification & Direct Verification Go beyond the standard. Upon completion, you will receive not only the Udemy certificate but also the Official MTF Institute Certificate and Student ID.

· Direct Validation: You will gain access to our automated system to issue your credentials instantly directly from the Institute.

· Credibility: This independent verification adds a layer of professional authority to your CV, recognized by our global partners.

2. Portfolio Building & LinkedIn Visibility In job market, visibility is everything. We don't just teach you skills; we help you showcase them.

· Show, Don't Just Tell: We encourage you to post your course projects and case studies directly to your professional profiles.

· Career Boost: Follow our guidelines to add your new certification to your LinkedIn profile correctly. This simple step significantly improves your visibility to recruiters and demonstrates your commitment to continuous professional development.

3. Access to a Global Professional Community Education is more powerful when shared. You are not learning alone.

· Network: Join thousands of professionals worldwide who trust MTF Institute.

· Stay Informed: Gain the opportunity to subscribe to our industry insights and newsletters, keeping you ahead of trends in management and technology.

Start your transformation from a student to a recognized professional today.