AI in Marketing
What you'll learn
- Learn how to use AI tools and technologies to improve marketing efforts across various areas and digital marketing channels
- Gain hands-on experience of using AI in real-world scenarios by accessing a library of 100+ marketing-specific prompts for ChatGPT
- Get access to and start using tested and proven AI marketing tools, as well as demos of the most interesting tools
- Understand the steps involved in introducing AI into your marketing strategy, and develop an action plan to implement AI in your own marketing efforts
- Develop the skills and knowledge to stay up-to-date on the latest AI marketing trends and developments, and apply them to your own marketing strategy
Requirements
- To get the most out of this course, you should have a basic understanding of digital marketing channels and how they work.
Description
Unlock the power of AI for better and faster branding, content creation, social media, content marketing, copywriting, email and paid digital marketing channels.
This course, "AI in marketing: The complete guide on how to use AI tools and ChatGPT in marketing", provides an in-depth exploration of how to use artificial intelligence in various areas and channels of marketing.
PRACTICAL & APPLICABLE SKILLS
This course is highly practical and applicable to everyday marketing jobs, providing you with the tools and knowledge to immediately implement AI in your marketing strategy and everyday activities. The course covers a wide range of topics, including AI marketing tools, branding, content marketing, design, paid social media, paid search, social media marketing, email marketing, SEO marketing, website management and marketing insights.
LIBRARY OF PROMPTS AND AI TOOLS
This course offers access to a library of prompts and tested AI tools that you can use to enhance your marketing efforts. This exclusive access means you will be able to apply the knowledge learned in the course and test it out in real-world scenarios. These prompts and tools will also give you hands-on experience of using AI in your marketing strategy in a way that is tailored to your specific needs and goals.
ACTION FOCUSED
The course includes an action plan that will help you to implement AI in your marketing activities. This plan will enable you to understand the steps involved in introducing AI into your marketing efforts, as well as providing you with a roadmap to success.
GET EQUIPPED WITH SKILLS & RESOURCES
Prompt-writing skills
Get access to a library of 100+ marketing-specific prompts
AI tools library
Access a list of 50+ tested AI marketing tools
AI in marketing skills
Gain the confidence to start using AI in marketing and showcase this skill on your CV
BENEFITS OF USING AI IN MARKETING
Time efficiency: With AI, you can create high-quality content faster and with less effort, freeing up time for other important tasks.
Cost savings: AI can help you save budget on copywriting and other content creation expenses as well as create many more content assets.
Personalised content: AI tools can generate highly targeted, personalised and engaging content tailored to different touchpoints.
Customer engagement: AI can enable you to create more engaging and effective marketing campaigns, leading to higher conversion rates and more sales.
GAIN A COMPETITIVE EDGE
This course is an invaluable resource for any marketer looking to gain a competitive edge by using AI in their marketing strategy. It offers a wealth of practical knowledge and tools that you can use to enhance your marketing efforts and achieve your goals.
Learn how to use AI to enhance your marketing efforts, and start designing your marketing for the future. Don't miss out on the benefits of ChatGPT and other AI tools in your marketing role. Good luck!
YOUR INSTRUCTOR
Victoria is a Chief Marketing Officer (CMO) for CAROL Bike, an AI-exercise bike company. Over the past 18 years, Victoria has worked at top corporations, including Nestle, Intuit, Orange and EE, as well as taking on CMO roles in start-ups in both the US and the UK.
Victoria is passionate about new technologies, marketing and education, and teaching brings her a huge amount of joy.
Victoria started working with AI technologies 10 years ago in her roles at Telecom, where she launched predictive models for churn propensity and ran experiments testing different copy for SMS campaigns. In the past year, Victoria has used AI copywriting and SEO copywriting tools herself and seen their power in action.
Victoria loves to blend high-level marketing strategies with practical frameworks that can be clearly explained to you, the student.
Victoria holds an Executive MBA with distinction from the London Business School.
CONTENTS
The course has 10 modules and will be updated on a monthly basis based on the advances in the usage of ChatGPT as well as the launch of new AI tools.
1. AI MARKETING TOOLS
Course overview
ChatGPT overview
Prompts for AI
Marketing-specific prompts
ChatGPT and Zapier
2. AI FOR BRANDING
Branding
Naming
Brand strategy
Headlines
Story
Campaigns
Visual identity
3. AI FOR CONTENT MARKETING
Content strategy
Content ideas
Copywriting
Paraphrasing
Presentation creation
4. AI FOR DESIGN
Text-to-image tools
DEMO: DALL·E 2 tool
DEMO: Midjourney tool
Design tools
DEMO: Photoroom tool
Text-to-speech tools
Video creation & editing
DEMO: Synthesia tool
5. AI FOR SOCIAL MEDIA MARKETING
Content ideation
Copywriting
Post copy for a video
Bulk post creation
Repurposing
Social listening
6. AI FOR PAID SOCIAL MEDIA
Ad copy
Ad creative
Video script writing
TikTok script writing
DEMO: Smartly
7. AI FOR PAID SEARCH
Keyword research
Headline copywriting
Description copywriting
8. AI FOR EMAIL MARKETING
Subject line copywriting
Email copywriting
Personalised emails
Sales emails
DEMO: Windsor tool
9. AI FOR SEO MARKETING
Keyword research
Title
Meta description
SEO copywriting
SEO checker
DEMO: Surfer SEO tool
10. ACTION PLAN
POV
How to start
Libraries of AI tools
More AI applications
Course development
Q&A
Who this course is for:
- Marketing Managers looking to gain a comprehensive understanding of how to effectively use AI in their marketing efforts
- Marketers who want to enhance their marketing efforts and stay ahead of the curve by using AI in their work
- Individuals who have some understanding of marketing but want to explore how AI can be used in marketing
- Tech-savvy professionals curious to learn new marketing techniques
Instructor
- 4.4 Instructor Rating
- 2,423 Reviews
- 16,701 Students
- 3 Courses
Victoria is a seasoned marketing professional with an impressive 19 years of extensive experience in branding and marketing across various industries and countries. Her extensive career includes a decade of experience with top-tier corporations such as Nestlé, Orange, EE, and Intuit, where she honed her skills in management and product marketing. Her leadership skills were further exemplified during her tenure at EE, where she managed a substantial £500 million P&L and led a cross-functional team to launch the EE Pay as You Go product.
Throughout her career, Victoria has held the position of Chief Marketing Officer (CMO) on three occasions, leading the marketing efforts for Adzuna, Nexford University, and CAROL Bike. Her expertise lies in branding and product marketing, where she has successfully launched over 100 new products and services and completed more than 10 rebranding projects and website launches.
Victoria is an avid learner and holds an Executive MBA with distinction from the London Business School. In addition to her professional achievements, Victoria is a certified executive and career coach, continually striving to expand her knowledge and skills in the ever-evolving marketing landscape.
Victoria is passionate about marketing and education, and teaching brings her a lot of joy and fulfilment.
Currently, Victoria is helping startups with Go-To-Market Strategies and Advisory, and supporting executives in their growth through Executive Coaching.
Feel free to connect with Victoria on LinkedIn for the latest marketing and leadership insights or visit her consulting website.