
Discover how to use AI to elevate creative marketing and customer experience by building end-to-end systems, writing tailored copy, and designing on-brand visuals.
Execute your marketing strategy by matching funnel stages to channels, generating AI-powered tactics, building a launch calendar, and optimizing in real time with analytics.
Explore how to define and maintain a consistent brand voice using AI, ChatGPT, and a four-step framework. Learn to align tone, messaging, and writing across emails, social and websites.
Learn to craft clear, persuasive product descriptions and sales copy for Shopify, Amazon, Etsy, and other channels using prompts with ChatGPT, tailoring tone, benefits, SEO keywords, and audience.
Design scroll-stopping branded visuals with Canva and AI, using templates, brand kit, text to image, and ChatGPT to generate captions and carousels for Instagram, LinkedIn, and more.
Create AI-powered videos from a single idea using Nvidia IO, with narration, visuals, and voiceover, and repurpose for LinkedIn, emails, and onboarding.
Explore Zapier, a no-code automation platform that connects 8000+ apps to automate AI-driven marketing tasks. Create triggers and actions with OpenAI and ChatGPT to scale personalized content and customer experiences.
Explore the Zapier dashboard, connect apps, and build your first zap from trigger to action, emailing you on form submissions and notifying Slack.
Explore the lead generation funnel - top of the funnel, middle, and bottom - define ICP and buyer personas, and use AI-powered, personalized messaging to convert leads into meetings.
Discover how Apollo io functions as an all-in-one ai sales platform that finds, connects, and closes with millions of verified contacts, email sequences, enrichment, and crm integration.
Navigate the Apollo io dashboard to find targeted leads with people and company searches, save lists, automate sequences, and manage tasks, inbox, analytics, and settings.
Build a lead list from scratch using Apollo Smart Filters for targeted B2B prospecting. Define your ICP, apply filters, save leads into lists, and prepare for enrichment and outreach.
Learn to enrich Apollo leads with verified emails and contact details, manage credits wisely, and prioritize and export enriched data for effective outreach.
Create a three-email cold outreach sequence in Apollo using dynamic fields for personalization and scheduling during business hours with automated follow-ups. Activate and monitor results.
Track opens, clicks, replies, and bounces in your live Apollo sequence, then optimize copy, tagging, and outcomes using step analytics, subject lines, and A/B testing.
Explore the Instantly dashboard to manage campaigns, inboxes, warm-up analytics, and leads; learn setup, real-time performance monitoring, and outreach optimization.
Use super search to find targeted leads and Instantly Copilot to generate high-performing outreach emails, launching your first email sequence within Instantly's all-in-one outbound growth engine.
Explore clay, an ai-powered lead enrichment and workflow platform that turns unstructured data into outbound ready prospects by enriching from 130+ data sources and adding AI generated personalization.
Define your ideal customer profile with precision using buyer personas, targeting filters, and iterative ChatGPT prompts to craft cold outreach that resonates and scales.
Learn to design and run AI-driven A/B tests with ChatGPT across emails, ads, landing pages, and e-commerce, analyze results with simple spreadsheets, and build a repeatable optimization process.
Close the loop on your content strategy by using ai to analyze performance, rewrite underperforming posts, and forecast engagement before publishing.
Learn to create original DALL-E images for campaign decks using ChatGPT, write effective prompts, ensure visual consistency, and download, edit, and insert into slides.
Build an end-to-end AI assisted marketing system that connects strategy, content, visuals, and automation to enhance customer experience and engagement.
In this hands-on course, you’ll learn how to use today’s most powerful AI tools—like ChatGPT, Canva, DALL·E, Zapier, and more—to brainstorm campaigns, write high-converting content, generate visuals and videos, personalize messaging, and build automated experiences that delight customers.
Whether you're a marketer, entrepreneur, creative professional, or customer experience leader, this course will show you how to create smarter, faster, and more personalized marketing strategies using AI. You'll go beyond just writing content—this course is about building complete marketing workflows, from ideation to automation.
What You’ll Learn:
How to brainstorm campaign ideas and marketing copy using ChatGPT
Creating branded visuals and social media graphics with Canva and AI tools
Generating blog posts, landing pages, and ad copy optimized for performance
Building automated email and customer engagement flows using AI
Personalizing messaging at scale and mapping the customer journey
Leveraging AI to generate videos, product visuals, and branded storytelling
Real-world examples and a full capstone project you can use in your business
Engage with new and exciting features
No coding or AI experience required. By the end of the course, you’ll have all the skills and tools you need to confidently launch AI-powered marketing and CX initiatives in your work or business.