AI Chatbot Development & Marketing Masterclass 2026

This lesson is a hands-on walkthrough of building a chatbot with Tidio. Students will explore how to design a bot that automates customer interactions, generates leads, and supports users — all without writing a single line of code.

From setting up a Tidio account to creating workflows, customizing messages, and integrating with other tools, this session will provide step-by-step guidance to launch a fully functional chatbot that aligns with real-world business needs.

This advanced lesson takes you beyond basic chatbot creation to explore smart workflows, integrations, and analytics in Tidio. Students will learn how to design multi-step conversations, build conditional flows, and connect their bots with CRM systems, email marketing platforms, and AI features to create a professional-grade chatbot experience.

In this lesson, you will learn how to create interactive, no-code chatbots using Landbot, one of the most powerful and user-friendly chatbot platforms. Whether you’re a digital marketer, small business owner, or freelancer, this lesson equips you with the skills to build conversational experiences that generate leads, support customers, and drive sales—all without writing a single line of code.

In this lesson, you’ll learn how to create and integrate a chatbot using Tawk.to, a widely used live chat and customer support platform with automation features. Perfect for small businesses, startups, and freelancers, Tawk.to helps you combine human support with chatbot automation to engage visitors, answer FAQs, and capture leads efficiently.

This lesson focuses on Dialogflow, Google’s powerful AI and NLP-based chatbot platform that enables you to create intelligent, voice- and text-based chatbots. Whether you’re designing a customer support assistant, lead qualification bot, or voice assistant, Dialogflow equips you with the flexibility and AI intelligence to create natural, human-like interactions.

You’ll start with the basics of Dialogflow CX and ES, learn to train your chatbot using intents, entities, and contexts, and then move on to integrating your bot with platforms like Google Assistant, WhatsApp, or websites. By the end of the lesson, you’ll have a fully functional AI-driven bot ready for real-world d

Understanding your customer’s journey is the foundation of building an effective chatbot strategy. In this lesson, you’ll learn how to analyze, map, and design chat flows that align with every stage of your customer’s interaction — from awareness to conversion and even post-purchase support.

In this lesson, you’ll discover how to design and implement a high-converting sales funnel powered by chatbots. You’ll learn how to use chat automation to guide prospects smoothly through each stage of the funnel — from attracting leads to nurturing and finally converting them into paying customers.

A chatbot is only as good as the data driving its performance. In this lesson, you’ll learn how to track, analyze, and optimize chatbot metrics to ensure your bot delivers measurable business value. From understanding engagement patterns to identifying drop-off points, this lesson will help you build a data-driven optimization strategy for your chatbot.

Learn AI Additional tools from workplace Marketplaces

Discover how to design, train, and launch your own Custom GPT tailored to your niche, brand voice, and business goals. In this hands-on lesson, you’ll learn how to transform ChatGPT by OpenAI into a powerful AI assistant that works 24/7 for marketing, automation, customer engagement, and sales.

This training goes beyond basic chatbot creation. You’ll understand how to configure system instructions, upload knowledge bases, refine outputs using advanced prompt strategies, and align GPT behavior with your brand tone and target audience.

What You’ll Learn:

• How to create a Custom GPT from scratch

• Structuring GPT instructions for precise responses

• Training GPT using business documents and FAQs

• Building AI assistants for lead generation and support

• Automating marketing workflows with GPT

• Creating niche-specific GPTs for agencies, coaches, and service businesses

You’ll also explore real-world applications like:

• AI sales assistants for websites

• Course selling chatbots

• Customer support automation

• Funnel qualification bots

• Content generation assistants

This lesson is ideal for digital marketers, automation specialists, consultants, and entrepreneurs who want to integrate AI into their business ecosystem and build scalable systems that reduce manual workload while increasing conversions.

By the end of this session, you won’t just understand Custom GPTs — you’ll know how to deploy them strategically for growth, client services, and monetization opportunities in the AI-driven marketing landscape.